Dweet
Dweet
Open to Permanent
Open to Permanent

Isabella Livia

Brand Partnerships Manager
About

Results-driven Merchandising and Brand Partnerships Manager with over a decade of experience in luxury fashion & lifestyle industries. Proven success in account management, strategic planning, and revenue growth through data-driven insights and go-to-market strategies. Skilled in building partnerships, optimizing assortments, and executing campaigns to enhance brand positioning and profitability. Experienced in aligning global visions with regional insights to deliver compelling storytelling and impactful strategies. Passionate about sportswear, sustainability, and connecting consumers with innovative product experiences. Fluent in English, Spanish, and Italian, with beginner-level French proficiency.

Previous Brands
Brooks Brothers
Free People
Halston
Nicole Miller
Saks Fifth Avenue
The RealReal
Vestiaire Collective
Work Experience
Brand Partnerships Manager
Mar ‘23 - Jan ‘24
Vestiaire Collective

• Managed and launched 4+ high-value global partnerships, promoting circularity and SaaS adoption among key luxury industry leaders. • Developed and executed strategic account plans to drive marketplace growth, increasing GMV by 15% GMV across EMEA, UK and U.S. markets. • Defined and executed marketplace strategies, integrating insights from global and regional markets to deliver impactful solutions and align with brand objectives through strong stakeholder management. • Spearheaded the successful launch of a new resale solution by collaborating on product definition and scoping (UX & web design), overseeing product testing, and crafting the go-to-market strategy while ensuring stakeholder management across teams. • Delivered data-driven profitability strategies, boosting customer engagement by 38% and influencing pricing to increase ASP. (Average Selling Prices). • Collaborated with marketing teams to build elevated assortments and execute VIP events (e.g., LuisaViaRoma X British Vogue) to enhance visibility and drive customer engagement. • Optimized seasonal execution by coordinating with cross-functional teams (Tech, Product, Operations) to streamline processes and improve workflows.

Business Development Manager
Jun ‘21 - Nov ‘22
The RealReal

• Exceeded quarterly revenue targets by 116% through strategic account management, range planning, and customer insights. • Improved sales and ASP, achieving a 62% sell-through rate and driving GMV growth through competitive pricing strategies. • Forged strategic new business partnerships with global luxury & lifestyle brands, re-sellers, boutiques, and wholesalers to expand market presence by managing a full sales cycle from introduction to contract execution. • Delivered promotional campaigns in collaboration with marketing, resulting in a 20% sales boost and enhanced customer retention. • Conducted data-driven business reviews and developed action plans to improve partner performance and maximize revenue opportunities. • Reduced SLA processing times by 10% through process optimization and cross-functional collaboration with logistics and operations.

Merchandise Manager
Jun ‘20 - Feb ‘21
Nicole Miller

• Developed and executed seasonal range plans and collection briefs informed by sales performance, competitive analysis, and market trends, driving an 18% revenue increase through strategic product planning and alignment with brand storytelling across key categories. • Partnered with design and product development teams to translate briefs into compelling assortments aligned with brand objectives and sales targets. • Utilized performance data to refine product architecture and establish retail pricing strategies for new category launches across market levels. • Collaborated with cross-functional teams and senior stakeholders, including licensors and key accounts, to align product strategies and secure approvals, demonstrating strong stakeholder management within a complex matrix organizational set-up. • Developed and implemented forecasting models based on project milestones, contributing to seamless seasonal planning and inventory management. •Managed and developed a team of four Assistant Merchandisers, driving professional growth and alignment with business objectives.

Sr. Account Executive
Nov ‘18 - Dec ‘19
Halston

• Managed a $20M wholesale portfolio across international (EMEA, UK, Middle East) and North American accounts, aligning initiatives with company goals and executing a retail expansion plan, achieving 8% international sales growth and strengthening market position. • Leveraged market feedback to define commercial product requirements and develop product line plans, enhancing product positioning, optimizing pricing strategies, and fostering collaboration within the collection development process. • Worked closely with design teams to ensure product collections met market trends and business KPIs, aligning with seasonal execution processes. • Forecasted and executed top-line financial plans to ensure revenue targets were met, mitigating revenue loss from cancellations and oversold units.

Account Executive
Sep ‘16 - Nov ‘18
Free People

• Managed a $10M annual wholesale portfolio across North American department stores, specialty stores, and e-commerce marketplace accounts. • Presented collections and exclusive products at market appointments and trade shows, driving a 10% increase in client acquisitions and brand visibility • Led 2 outside field reps, resulting in a 15% increase in sales in the Southern regions, leading to improved market penetration and revenue growth. • Developed impactful seasonal training resources and facilitated sessions, leading to improvement in staff product understanding and increased sales.

Assistant Buyer, Designer Shoes
Mar ‘15 - Sep ‘16
Saks Fifth Avenue

• Managed $71M annual book of business across 5+ brands within 40 doors (U.S Canada) and e-commerce. • Boosted e-commerce revenue by $500K annually by spearheading exclusive evening drop ship assortment development in collaboration with luxury brand. • Assisted with 5 new store openings in US/International markets by securing exclusive packages and ensuring SKU targets were met by opening date. • Increased in season sell-through by 10% through strategic financial OTB planning, optimizing sales and inventory, resulting in improved season profitability .• Account managed relationships across multiple designer shoe and accessories vendors (i.e Stuart Weitzman, Gucci, and Tod's)

Assistant Merchandiser & Buyer
Aug ‘11 - May ‘15
Brooks Brothers

• Developed global assortments under Creative Director Thom Browne Men’s Black Fleece & Red Fleece divisions, aligning buying strategy with global commercial brand vision. • Forecasted open-to-buy, managed receipt flow, curated new product selections, and executed seasonal markdowns, optimizing inventory performance. • Managed product lifecycle through PLM systems, ensuring data integrity for BOMs and effectively communicating updates across cross-functional teams to support successful product launches. • Aligned category assortment with global brand vision and commercial needs, reporting directly to VP of Merchandising.

Languages
Italian - Fluent
Spanish - Fluent
English - Native
Paris, France