Shelley O'Neill

• Management of end-to-end product delivery across global supply base ensuring alignment to commercial, quality and delivery targets • Project lead for implementation of the PLM system (Bombiix) across all departments from concept to delivery. • Leading implementation of the Digital Product Passport (DPP) ahead of incoming European legislation. • Reduced the critical path from 18 months to 12 months for the end-to-end product cycle. • Improvement for on time delivery by critical path alingment. • Reduction of air freight costs year on year by controlling the CP at each stage, reducing delays and allowing accountability of any air fright due to delay being applied to the correct party. • Launched an RFP to implement mandatory testing packages, ensuring all relevant tests were in place for REACH and Prop. 65 compliances at optimum cost. • Strengthening factory-level quality control by raising standards and implementing revised processes. • Supplier communication to enable faster, more responsive decision-making across the supply base. • Leading the transfer to a nominated freight forwarder, improving cost efficiency and operational performance. • Delivering stronger product commerciality through open-costing and strategic supplier negotiations. • Defined and managed supplier strategy to support scalability and performance. • Oversea supplier compliance, quality standards and ESG requirements across the supply base. • Lead capacity planning and market readiness across all product categories.

• Realigned processes to improve margin through tighter fit tolerances and on-time delivery. • Maintained robust make standards and third-party AQL compliance across the supply base • Led quarterly supplier reviews to improve KPIs and ensure alignment on quality, pricing and delivery timelines. • Realigned the product lifecycle critical path from a seasonal to a quarterly model, enabling three drops per quarter to support a more focused buying and marketing strategy • Led weekly supplier meetings to ensure critical path milestones were met and issues were resolved efficiently. • Partnered with Product Development and Technical teams to support margin targets, while negotiating with suppliers to achieve target FOB costs. • Supported the implementation and ongoing management of the Centric PLM system. • Managed production and technical teams in partnership with the Head of Product Development.

• Oversaw product development across Home, Bags, Accessories, Adult Apparel, Childrenswear and Baby categories. • Managed FOB margins through supplier negotiations and option analysis, delivering weighted margin improvements of 2–5% across categories. • Led fit sessions in line with seasonal critical path requirements. • Introduced testing levels and packages to ensure compliance with REACH requirements. • Sourced suppliers and factories to support new product development and respond to the needs of an online business model. • Supported the sustainability agenda and delivery of key business targets. • Supported the implementation of the Bombiix PLM system.

• Aligned the fit start point to the ‘Prime’ model using customer data, improving success rates within four weeks. • Implemented PLM in line with the US business hierarchy. • Overhauled supplier ways of working by introducing a ‘Back to Basics’ programme, ensuring the right partners were developed in line with business growth. • Managed both remote and in-person fit sessions, ensuring fit comments were delivered accurately and on time despite working restrictions. • Worked cross-functionally with Design, Buying and Merchandising teams.

Freelance product specialist working on short and long term projects/contracts in the following areas: Production Garment Technology Product Development Process management Supply Chain Supplier Manuals Worked with the following companies: All Saints Hush Crew Clothing Jaded London FarFetch Penfield USA / Albam United Clothing Ltd Boden ASOS If you have a large or small business that requires support in these areas feel free to contact us at shelley@ffconsultancy We will be happy to discuss your needs and requirements. We offer support from Garment technologists to business management review.

• Built a strong, dynamic team with a broad mix of skills to support a new strategic direction. • Strengthened relationships across head office, offshore teams and the supply base, creating enduring partnerships. • Implemented a global fit strategy across Childrenswear and Menswear, improving margin. • Developed the supply base in line with change management priorities and the sustainable cotton programme, supporting wider business strategy. • Designed and implemented a Supplier Stakeholder Programme to improve factory performance, contributing to a reduction in RTM. • Implemented and managed a self-sealing process improving production quality, approval times, lead times and overall efficiency. • Established a Garment Tech training programme with suppliers in Turkey, including factory visits to strengthen technical knowledge, pattern interpretation and process communication. • Developed and implemented the Supplier Ownership Programme with key suppliers, improving product standards and strengthening accountability across the supply base. #apparelsourcing #garmenttechnology #development #technical #management #apparel

Fit and construction review of woven products. Product testing reviews. New innovations for development.

• Joined the business at start-up stage, establishing processes to support product range growth and operational scale-up. • Built and onboarded a new supplier base to support rapid growth, including development plans for initial partners. • Implemented testing standards and supplier manuals to strengthen quality and compliance. • Established an effective supply base in China while evaluating European sourcing options to support faster turnaround. • Delivered high-quality products at competitive price points by building volume through strategic sourcing and supplier partnerships

Focus on sourcing factories. Development of products. Price negotiations. Production planning.

Responsible for producing product at the right cost, to the required quality within the required lead time. Commitment to championing high standards of quality assurance throughout the business from product development to the supply chain working.

Responsible for product realisation from conception through to production; product development, sourcing including initial costing/pricing negotiation and supplier base management.