Bernard Falin

Very happy to take part from this new challenge. Jumi company is on the market for more than 25 years with a solid experience in different products categories like Xmast decoration, garden accessories and furnitures. Stay tuned

Missions In charge of Central Europe, development of Bellinda brand retail. Establishment of partnerships in each country. Focus more particularly on the Czech Republic, the leading brand (20 years of presence) countries. Successes Opening own DIM stores in each country (priority Poland), site search, lease negotiation. Establishing a marketing strategy under the rules of the group (open 10 stores). In parallel, to analyze the possibility of accelerating openings with franchise partners. Realisation of two major advertising campaigns in the Czech Republic (radio, billboards, press) for Belinda brand to cover the launch of new products.

Missions Development of a network of mini-markets in Russia, local search, identification of priority cities. Focus on logistics and organization of the regions taking into account specific local constraints. Successes Team recruitment, creation of processes, implementation of operational and procurement department. 70 stores opened a year in 6 cities.

Missions Management of 150 supermarkets and 75 soft discounts. Definition of marketing strategy. In charge of purchasing fresh produce and relationship with the purchasing department. Focus on consistency of ranges, pricing policy and price positioning. Successes Developing a private label brand (700 references). Research partners, development of packaging. Responsible for marketing and product supply. Complet rebranding of the stores, concept evolution and visual merchandising. Implementation of planograms by closter, type of store. Strategy development, work on the image of stores. Preparation of marketing budgets, construction of the communication strategy of the brand.

1998-2002 Purchasing Director of non food, Poland At Carrefour group, retail stores (hyper, super) Missions Responsible for non-food purchases. After a success on the textile department (1998-1999), called on all the non-food sector. In charge of procurement for 25 hypermarkets and 68 supermarkets. Successes Management of purchasing and operating strategy by sector and accounts department. Development of own brand collections management (large import, import and domestic). Definition of promotional plans by sector in collaboration with the marketing department. 1996-1998 Head of non food, Poland At Carrefour group Missions Opening of the first hypermarket chain, recruitment and training teams with a focus on people with potential to prepare new openings (participation is open 6 hypermarkets between 1997 and 1998). Successes Main success, beiing part of the project, satisfaction to be trusted for the mission considering how it was strategic for the company. 1991-1996 Head of textile department, France At Carrefour group Missions Classical curriculum, followed by management training, sales, team leadership. Successes A major one management rebranding Euromarché in Carrefour (1995).