Lina Yohay

UI/UX Designer with experience on Branding and Illustration
Portfolio website

I am UI/UX Designer with experience in Branding and Illustration. In my creative perception, design empowers manifestation to shape experiences and emotions. I love conscious branding and am passionate about learning new techniques and technologies. My colorful style defines my work. I delight in exploring new things, being authentic, taking risks, and having fun. My creations have been represented in various formats which have included my participation in well-known brands such as Disney, Marvel, Nickelodeon, Nestle, Coca-Cola, small and medium businesses, and Startups.

Previous Brands
Work Experience
UI/UX and Graphic Designer
Jan ‘17 - Now
Self employed

Pledione Design Studio (UI/UX Design, Branding, and Illustration) -Conducted and structured UX research for Code Ara's customers to make data-driven design decisions. -Communicated and implemented UI Design strategies for tailor-made Software from Code Ara's clients. -Designed branding for WorldParks, an environmental charity (part of the Google for Non-Profits program) that operates focused on protecting ecological landscapes on 5 continents. -Developed branding for Tori Bakes gluten-free products, Kambu Kombucha beverage, and Body Blossom organic cosmetics, and led the design for Instagram for Business increasing engagement by 50% in a 6-month period. -Cultivated a reliable network of skilled designers for contract opportunities, in optimizing the management process with clients. -Conceptualized MIND SET PLAY Connecting Pathways mindfulness game and produced the visuals for the brand identity, packaging, printed material, and the UX/UI for the app, with a cross-functional team.

Senior Marketing Designer
Jan ‘11 - Jan ‘17

PPI Worldwide Global Marketing Solutions Agency -Designed communication assets for promotions and retail licensed products from conception to execution, for Disney, Marvel, Sanrio, Dreamworks and Nickelodeon. -Executed visual design for loyalty campaigns, promotional items, and collectible toys from McDonald's, Unilever, Strauss, and Danone, in Israel and Europe. -Developed web and print mini-bottles graphics for Coca Cola's Brazil Soccer World Cup campaign. More than 6 million bottles sold, and Coca-Cola topped the list of sponsoring brands with this promotion. -Provided web content development, UI and graphics as part of the launching campaign for Gogo's Collectible toys in Supermarket C1000 in Holland. -Conceptualized and developed panels and exhibition mockups, brochures, pamphlets, print and digital marketing material for Las Vegas Licensing Show and Nuremberg Toy Fair in Germany. -Managed design team in Israel headquarters and developed slides for client meetings and conference presentations that boosted the marketing team to close deals with licensors.

Hebrew - Fluent
Spanish - Native
English - Native
French - Fluent
Education & Training
Zero To Mastery Academy
‘21 - ‘22
Complete Web and Mobile Designer
UI/UX and Figma
‘20 - ‘21
User Experience Nanodegree
UI/UX Design
Universidad Pontificia Bolivariana
‘98 - ‘04
BA in Graphic Design
Design and Visual Communications
Netanya, Israel