Michael Ligier
Digital and Creative Productions Manager with 20 years across studios and agencies, I have helped drive strategy, P&L growth and brand transformation across multiple industries, from luxury and fashion to music, sport and entertainment.I orchestrate complex, omnichannel and award-winning creative campaigns for premium brands such as LVMH, Adidas, Chanel and Deezer, coordinating design, technical and production teams from the first brief to final delivery. Working closely with marketing, brand and business stakeholders, I turn ambitious ideas into high-end digital experiences and creative campaign that serve both brand DNA and business objectives. I keep a constant eye on emerging technologies, AI included, and how they can accelerate content production without compromising on craft or consistency.
Lead the agency's global operations - Oversee production quality and stakeholder satisfaction - Drive project efficiency and profitability - Lead strategic, high-impact special projects - Manage the project, creative and tech teams - Build the studio's processes, tools and talent roster - Drive the development of our in-house digital product for 3D digitalization and content production DIGITAL EXPERIENCE - LVMH - "La Maison de Toutes Les Victoires", Immersive website showcasing the group sponsoring of the 2024 Olympic Games in Paris - Grand Prix Stratégies du Luxe / FWA Site of The Month / Awwwards Site of The Day - Success - Branding and Website - Orange - Ecommerce immersive experience - Loewe - Mobile 3D runner-like Gaming to animate the community - Guerlain - Pieces d'Exception - 3D digitalization and digital experience within brand's e-commerce BRAND CONTENT - Zadig & Voltaire - CGI Content, content production for the collections - Sephora Collection - Products 3D digitalization and Social Media content production - Poiray - CGI Content, content production for the collections EVENT ACTIVATION - Cartier - World Meeting, 3D content production - Dior - Sustainability Exhibition, video mapping and content production - Sephora - Pinball Game, digital activation online/events to engage the community - Harmattan AI - Company's Showroom showcasing drones and brand's DNA
- Build and grow the Digital department, shaping the studio's service offering from the ground up - Work hand in hand with the other departments to design offerings that bridge the physical and digital worlds - Streamline the studio's processes and bring both internal teams and clients up to speed on digital stakes and emerging technologies - Lead digital productions from brief to delivery, manage the team and guarantee the quality of every deliverable Selected projects: - Patron x Lalique “3D content for social media and AR experience” - Biotherm “Blue Beauty Lab retail activation, interactive immersive experience for press activation” - Lancôme x Galeries Lafayette “La Vie Est Belle infinite immersive room” - DIOR “in-store interactive sales tool featuring 3D bags, customization, and purchase”
Digital strategy and production consulting. Product and Project Management.
- Digital strategy recommendation and day-to-day digital advisor - Design and implementation of processes and tools to improve the production efficiency - Oversee the quality of the production, the respect of the strategy and the campaigns quality & results - Management of the project management team, and supervision of all the agency’s projects - Collaborate with creative and tech teams - Planning, overall staffing and HR for the creative teams. Partners scouting
Leading production of creative projects for clients such as Piaget, Google, Facebook, Greenpeace, Action contre la Faim, Adidas...
Assignment: Supervising the agency’s production. Managing and training a team of 5 project managers. Business development and internal organization. Projects: • E-commerce development and animation, optimizations and ROI strategy recommendations • Online action plan for the promotion of new products: minisite, online ad campaigns, facebook/weibo and iphone/android applications, specifications and guidelines for the local adaptations of the plan • Social media strategy recommendations: target and business analysis, benchmarks and case studies, community management, facebook and twitter campaigns, Pinterets/Instagram community building, facebook applications • Recommendations and creation of short movies, conception – pre-production organization – shooting – post-production • Creation of motion videos, conception/storyboarding, 2D/3D animation • Lookbook photo-shooting, photo treatment and print lookbook Brands: BIOTHERM, LANCÔME, GUERLAIN, VIKTOR&ROLF, DIESEL, LA REDOUTE, MAJE, IRO, VERTIGO, VOTRE NOM, ECOLE DE LA CHAMBRE SYNDICALE DE LA COUTURE PARISIENNE
Assignment: Project manager (2 years) then project director (2 years) in charge of agency’s key accounts. Working closely with the account managers on newbiz recommendations. Managing junior project managers. Part of the selected team working on SFR projects (Major agency client). Projects: • E-commerce platforms • Event organization in team with Publicis Conseil teams • Promotional websites for the launch of new products for SFR x Google or LG • Experience website using new technologies: full-flash website, video and 3D animations, CMS and web-services connections, complex analytics system • Social media management, community animation and facebook contests applications Brands: SFR, 9TELECOM, HERMES, CARTE D’OR
Petit Bateau http://www.petit-bateau.fr e-commerce and CRM Voyages-sncf Data-catching and instant win games Logic-Immo Front-end redesign