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● Driving boutique performance by setting daily targets, analysing KPIs, and implementing strategies to maximise sales and client satisfaction. ● Acting as a key liaison between the brand and Selfridges management and departments, ensuring smooth coordination of stock levels, visual merchandising, and operational priorities. ● Mentoring and training new and existing fragrance consultants (agency and permanent) to ensure brand standards and exceptional service delivery. ● Championing clienteling initiatives by cultivating long-term relationships with VIP clients. ● Representing the brand in one of the UK’s busiest luxury retail environments, delivering exceptional service while adapting to high footfall and fast-paced client interactions.
● Delivering bespoke one-to-one fragrance consultations, immersing clients in the brand’s heritage and storytelling to elevate the boutique experience. ● Building and maintaining strong client relationships, actively expanding a personal client book through tailored service and ongoing client engagement. ● Overseeing boutique operations including weekly sales reporting, product stock management, and coordination with internal departments to ensure operational efficiency. ● Supporting agency team members by providing training on brand standards, product knowledge, and boutique procedures to uphold service excellence. ● Monitoring KPIs and sales targets, analysing boutique performance, and implementing data-driven actions to drive growth and achieve business objectives.
● Supervised daily operations and staff management. ● Managed inventory, supplies, and compliance with regulations. ● Handled customer service and ensured positive experiences. ● Assisted with menu planning, pricing, and promotions. ● Managed cash transactions, reports, and payroll support.
● Led web design and ensured cohesive brand identity across platforms. ● Created and optimized landing pages for user experience. ● Produced and edited photo/video content for marketing. ● Collaborated with departments to update Shopify and streamline workflows. ● Designed and managed ads, newsletters, and event planning. ● Analysed user behaviour and conversion funnels using tools like Google Analytics and Shopify reports to optimise the online shopping experience. ● Executed data-driven email marketing campaigns via Klaviyo, improving open and click-through rates through A/B testing and audience segmentation. ● Collaborated with paid media specialists to optimise ROAS on Meta and Google Ads campaigns linked directly to product pages. ● Oversaw day-to-day e-commerce operations including inventory sync, order fulfilment coordination, and customer service touchpoints. ● Built and managed relationships with influencers and content creators to support product launches and brand campaigns. ● Coordinated influencer gifting initiatives, tracking engagement and conversions via affiliate links and custom discount codes. ● Oversaw PR outreach to stylists, editors, and fashion media, securing brand placements and features in key publications. ● Organised and executed press events and brand activations to increase visibility and industry presence.
● Led web design and ensured cohesive brand identity across platforms. ● Created and optimized landing pages for user experience. ● Produced and edited photo/video content for marketing. ● Collaborated with departments to update Shopify and streamline workflows. ● Designed and managed ads, newsletters, and event planning. ● Analysed user behaviour and conversion funnels using tools like Google Analytics and Shopify reports to optimise the online shopping experience. ● Executed data-driven email marketing campaigns via Klaviyo, improving open and click-through rates through A/B testing and audience segmentation. ● Collaborated with paid media specialists to optimise ROAS on Meta and Google Ads campaigns linked directly to product pages. ● Oversaw day-to-day e-commerce operations including inventory sync, order fulfilment coordination, and customer service touchpoints. ● Built and managed relationships with influencers and content creators to support product launches and brand campaigns. ● Coordinated influencer gifting initiatives, tracking engagement and conversions via affiliate links and custom discount codes. ● Oversaw PR outreach to stylists, editors, and fashion media, securing brand placements and features in key publications. ● Organised and executed press events and brand activations to increase visibility and industry presence.
● Created short-form promotional videos for diverse clients. ● Proficient in Adobe Premiere Pro and Photopia Creator for video editing. ● Led storyboarding and conceptualization to align with client visions. ● Ensured brand consistency and high-quality visual elements. ● Managed multiple projects, meeting deadlines and client expectations.
● Delivered exceptional service, ensuring a welcoming environment and natural hospitality. ● Executed accurate and well-presented food and drink orders. ● Collaborated with staff to ensure smooth operation and positive member experience. ● Prepared tables with attention to detail for a pleasing dining ambiance. ● Acted as liaison between kitchen/bar and floor for efficient order coordination.
● Delivered exceptional, personalized customer service for a positive dining experience. ● Managed order communication between customers and kitchen for timely delivery. ● Crafted and served beverages, adhering to Wagamama's quality standards. ● Maintained menu knowledge to provide informed recommendations. ● Collaborated with staff to streamline operations and enhance team efficiency.
● Provided exceptional service, personalized orders, and crafted high-quality beverages. ● Demonstrated extensive product knowledge and offered recommendations. ● Efficiently prepared and served beverages and food items, ensuring accuracy and quality. ● Managed cash transactions and maintained financial integrity. ● Contributed to store cleanliness, organization, and customer atmosphere.
● Organized and executed photoshoots using studio equipment for high-quality visuals. ● Collaborated with team members and gained experience with studio lighting. ● Mastered studio lighting techniques to achieve desired effects and moods. ● Directed and posed models to capture authentic expressions and aesthetics. ● Developed personal style and creativity while meeting project requirements.
● Engaged with customers, providing personalized service and addressing inquiries. ● Excelled in visual merchandising, aligning displays with H&M guidelines. ● Managed inventory by unloading, receiving, and tagging merchandise efficiently. ● Met efficiency goals in tasks like unpacking and organizing stock. ● Promoted H&M Loyalty program and enhanced customer shopping experience.