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Alice Policand

Merchandising, Product Strategy and E-Concessions within the Luxury Fashion industry.
About

8 years' experience in Merchandising, Product Strategy and E-Concessions within the Luxury Fashion industry. Product & clients driven with analytical skills and a commercial view. 360 business growth approach with a solid team player and problem solving mind set. International background with a strong adaptability to different working environments.

Previous Brands
Berluti
CHANEL
Christian Dior Couture
Christian Louboutin
Farfetch
Work Experience
E-Concession Manager
Oct ‘21 - Now
Farfetch

Shape data and analytics reporting to support E-Concession partnerships' commercial growth. •Lead the resolution of day-to-day queries (Production, Finance, Operations) to enable positive progress in the movement of Commercial terms. •Create and pitch brand facing presentations to top level management. •Negotiate and review agreements with partners. •Drive partnerships to deliver targeted YOY GTV growth across all supply channels. •Implement ways of working with the partners by developing their consciousness and sustainability. •Establish new collaborations between paid marketing and the partners. •Influence partners Supply by providing insights on the brand performance, discussing the showroom assortment and capsule/exclusive products.

UK Retail Merchandising Manager
Mar ‘19 - Sep ‘21
Christian Dior Couture

Define the product strategy on the major UK projects : Pop Up, Clienteling events. •Build up the yearly budget by product category. •Ensure the coordination between the EMEA Merchandising team and the UK boutiques. •Offer a global vision of the Product assortment and Merchandise planning to the boutiques. •Adapt the product assortment to UK market specificities to reach budget objectives •Managing all the stores request (product push, assortment review, transfers & rebalancing). •Communicate all the product related information to the boutiques. •Weekly / Monthly sales analysis to optimize the sell-through. •Participate to buying sessions : analyze season sales per boutique with quantitative and qualitative feedbacks and identify product opportunities.

Japan Sales Merchandiser
Jan ‘17 - Mar ‘19
Berluti

France & Benelux Retail Coordinator
Sep ‘16 - Dec ‘16
Christian Louboutin

Pricing and Supply Chain Assistant
Sep ‘15 - Aug ‘16
Berluti

Europe Sales Merchandising Assistant
Jan ‘15 - Jul ‘15
CHANEL

Languages
English - Fluent
French - Native
Japanese - Basic
Spanish - Work Proficiency
Location Preference
Open to relocation
London, UK