I have worked in both Marketing and Production for the beauty, advertising, and entertainment industries for the past 7 years. I am a passionate, proactive, and responsible person, and also extremely organized and detail-oriented. I am currently looking forward to finding a new opportunity that takes my professional experience to the next level. My mother tongue is Spanish, and I'm fluent in English, French, and Italian.
• Responsible for the influencer marketing campaign plan in the Italian and French markets as part of Estrid's Brand team. I have also worked as part of the UK market team for 8 months. • Management of a monthly budget taking our quarterly targets (such as SAC, CPM, and CTR) into consideration • Daily communication with talent agencies and influencers • Negotiation of competitive fees to reach our KPIs • Analysis and reporting of the different campaigns' results on a monthly basis • Measurement and analysis of consumer trends and preferences • Ideation of creative briefs for the brands' different campaigns • Management of Estrid's TikTok account @heyestrid Visa mindre
• International sales representative • In charge of management and coordination of international projects • Development of a wide client network all over the world
• Responsible for the relationship with three of the agencies' accounts and for the planning of their marketing annual strategies • Project management and daily communication with our internal tech and creative teams to supervise different types of deliverables (website, e-shops (Shopify), social media content, podcasts, webinars, and newsletters)
• Development of digital influencer marketing campaigns for different accounts in the mobile app field (Babbel, Asana Rebel and Abridge) • Communication with the clients' representatives on a daily basis for campaign supervision • Negotiation of competitive fees to match clients’ KPIs • Creative copywriting for the mentioned campaigns • Analysis and reporting of the different campaigns' results on a monthly basis • Measurement and analysis of consumer trends and preferences
• Responsible for both the regional marketing strategy and the annual budget management • Support provider for both the carrier and advertising business departments • Administration and supervision of the design department tasks • Co-marketing campaigns' development (mostly hand in hand with OEMs, carriers, film producers and distributors) • Forecasts' submission for developing digital marketing campaigns • Content creation and copywriting (newsletters, social media, articles, infographics, presentations) • Press relations management Visa mindre
• Administrative secretary and responsible for tariff reviews • Customer care both personally and over the phone • Requests and reports' compiling • Current accounts' revision and payment ascriptions • Use of both SunGard and the University's internal management system