I have worked in both Marketing and Production for the beauty, advertising, and entertainment industries for the past 7 years. I am a passionate, proactive, and responsible person, and also extremely organized and detail-oriented. I am currently looking forward to finding a new opportunity that takes my professional experience to the next level. My mother tongue is Spanish, and I'm fluent in English, French, and Italian.
• Management of up to 5 international accounts (luxury & lifestyle), designing strategy (Influencer Marketing, Social Media, Events), overseeing campaign execution, and maintaining client relations. Involvement in client pitches • Coordination with internal teams to ensure content maintains high standards and aligns with client objectives • Expanded the scope of a key account from influencer marketing to include social media strategy and content coordination, enhancing brand consistency and engagement • Mentorship of two Project Managers and two Social Media Managers
• Developed and executed influencer campaigns in the UK, Italy, and France, creating briefs and allocating campaign budgets to achieve KPIs • Communicated with talent agencies and influencers, negotiating rates and analyzing campaign performance • Built and managed a total of 722 collaborations across Instagram and TikTok, driving over 17,000 new subscriptions and achieved strong Subscriber Acquisition Costs (SAC): €54 (UK), €45 (FR), €41 (IT) • Managed Estrid's TikTok account, driving engagement with innovative content
• Led international sales and project coordination, maintained and expanded a global network of clients • Secured high-profile projects, including a 3D film for Novo Nordisk and two projects for Givenchy
• Managed relationships with three client accounts and developed their annual marketing strategies • Project management and daily communication with our internal technical and creative teams to oversee the delivery of various assets, including websites, online stores (Shopify), social media content, podcasts, webinars, and newsletters
• Responsible for developing digital marketing campaigns with influencers for various accounts (Babbel, Asana Rebel, and Abridge) • Daily communication with clients to oversee campaign progress • Negotiated competitive rates to meet KPIs • Creative writing of briefs and ad copy for the mentioned accounts • Monitored each campaign (ensuring agreed terms were met, proper use of visual assets, etc.) • Analyzed and reported on the campaigns' results • Oversaw, measured, and analyzed consumer trends and preferences
• Responsible for regional marketing strategy and management of the annual budget for the Argentina, Chile, and Colombia offices • Provided support to both the Carrier Business and Advertising divisions • Supervised and managed tasks within the design department • Developed co-marketing campaigns (mainly in partnership with OEMs, mobile carriers, film production and distribution companies, and automotive brands) • Analyzed and implemented digital marketing campaigns • Managed communications (wrote articles, infographics, newsletters, and created content for social media channels) • Oversaw relationships with media outlets and influencers
• Administrative Secretary overseeing tariff revisions and customer service • Proficient in request compilation, report generation, account reviews, and payment processing • Used SunGard and the university's internal system for account management