Macarena Grao

Influencer Marketing Specialist

I have worked in both Marketing and Production for the beauty, advertising, and entertainment industries for the past 7 years. I am a passionate, proactive, and responsible person, and also extremely organized and detail-oriented. I am currently looking forward to finding a new opportunity that takes my professional experience to the next level. My mother tongue is Spanish, and I'm fluent in English, French, and Italian.

Previous Brands
Barraca Post
TATAM Digital
The Darl
Universidad de Belgrano
Work Experience
Influencer Marketing Specialist
Jan ‘22 -

• Responsible for the influencer marketing campaign plan in the Italian and French markets as part of Estrid's Brand team. I have also worked as part of the UK market team for 8 months. • Management of a monthly budget taking our quarterly targets (such as SAC, CPM, and CTR) into consideration • Daily communication with talent agencies and influencers • Negotiation of competitive fees to reach our KPIs • Analysis and reporting of the different campaigns' results on a monthly basis • Measurement and analysis of consumer trends and preferences • Ideation of creative briefs for the brands' different campaigns • Management of Estrid's TikTok account @heyestrid Visa mindre

International Executive Producer
Jan ‘20 - Dec ‘21
Barraca Post

• International sales representative • In charge of management and coordination of international projects • Development of a wide client network all over the world

Creative Project Manager
Jan ‘20 - May ‘20
The Darl

• Responsible for the relationship with three of the agencies' accounts and for the planning of their marketing annual strategies • Project management and daily communication with our internal tech and creative teams to supervise different types of deliverables (website, e-shops (Shopify), social media content, podcasts, webinars, and newsletters)

Influencer Marketing Lead
Jan ‘19 - Dec ‘20
TATAM Digital

• Development of digital influencer marketing campaigns for different accounts in the mobile app field (Babbel, Asana Rebel and Abridge) • Communication with the clients' representatives on a daily basis for campaign supervision • Negotiation of competitive fees to match clients’ KPIs • Creative copywriting for the mentioned campaigns • Analysis and reporting of the different campaigns' results on a monthly basis • Measurement and analysis of consumer trends and preferences

Marketing & PR Manager LATAM South Cone
Jan ‘17 - Dec ‘19

• Responsible for both the regional marketing strategy and the annual budget management • Support provider for both the carrier and advertising business departments • Administration and supervision of the design department tasks • Co-marketing campaigns' development (mostly hand in hand with OEMs, carriers, film producers and distributors) • Forecasts' submission for developing digital marketing campaigns • Content creation and copywriting (newsletters, social media, articles, infographics, presentations) • Press relations management Visa mindre

Administrative and Accounting Assistant
Jan ‘16 - Dec ‘17
Universidad de Belgrano

• Administrative secretary and responsible for tariff reviews • Customer care both personally and over the phone • Requests and reports' compiling • Current accounts' revision and payment ascriptions • Use of both SunGard and the University's internal management system

Spanish - Native
French - Fluent
English - Fluent
Italian - Fluent
Swedish - Work Proficiency
Education & Training
Université Paris 8
‘19 - ‘19
UFR Texts & Societies
University of Buenos Aires
‘11 - ‘20
Master's degree & Teaching degree
Universidad del Cine
‘10 - ‘13
Bachelor's degree in Film Directing
Escuela Normal Superior en Lenguas Vivas "Sofía E. B. de Spangenberg"
‘05 - ‘09
Bilingual Baccalaureate modalized in Language and Literature
Stockholm, Sweden