Fabio Falleti
With years of experience in merchandising, marketing and global communications, I have gained a strong professional background in strategic leadership within fashion, apparel, textile, luxury goods, interior decoration and home textile industry sectors. As a passionate leader, I am able to integrate creative strategies into building collections, promoting vital marketing initiatives throughout product design and evolution. I have also gained strong expertise in EMEA and the USA markets, facilitating result-driven approaches for building brands while increasing product sales. Throughout my history, I have gained strong expertise in executive management, business development, procurement, purchasing, buying, product allocation, pricing strategies, collection design, and more! Additionally, I am a certified Professional Life and Business Coach, able to effectively train high performance teams within diverse environments, developing potential while increasing long-term productivity! You can read more about my accomplishments and experience at https://www.fabiofalleti-consulting.it/. Contact me today to see how I can help your organization launch new products through creative and innovative merchandising utilizing team strengths, leadership, analytical intelligence and more
Merchandising and marketing strategic consultancy to optimize productivity and meet market needs to achieve sales objectives. Establish quality improvements through business and life coaching as certified by ICF as an ACC Professional Coach
Director of Design, Product Development, and Merchandising supervising 26 team members. Designed the new merchandising concept for the strategic project The Album based on a three years collection exiting from seasonal offerings and covering styles from minimal design to opulent with the main objective to increase full price sales. • Defined, implemented, coordinated the strategic project The Album through company stakeholders. • Developed a new merchandising team, defined new sales techniques, collaborated with supply chain operations. • Drafted guidelines of collection plans, supervising the development process of outlet, e-commerce, bespoke collections and related P&L. • Achieved a 15% reduction in costs through downsizing initiatives of select product offerings for the Album. • Maintained P&L accountability ensuring annual profitability for all channels including retail, ecommerce, bespoke and outlets. • Head of the Fuori Salone Project Presentation, 2017,
Merchandising consultancy and brand positioning for Sunnei; projection of the website and digital strategy for Giovanni Lamorgese; strategic three years marketing plan for Myak.
Accomplished the design and launch of new merchandising guidelines in coordination with team leadership, defining style guidelines, offerings and collections while focusing sales throughout the USA market. Played a key role in a large-scale team of designers, product development, merchandisers and graphic designers consisting of 14 people. Managed all aspects of collections P&L. Provided oversight for communication and marketing plans. Served as the Key Accounts Director for all top-level USA clients (50% of company turnover). • Recruited new designers for initiating contemporary designs in collections in alignment with trends and brand DNA. • Redefined collection plans, achieving a 5% increase in sales margins (focused offerings, cost control, price definition). • Maintained sell through at 67% throughout USA department store (Saks, Neiman Marcus) utilizing strategic sales opportunities. • Directed high profile projects for top partners with seasonal flash. • Developed creative marketing solutions leveraging social media, events and public relations with national and global press. • Defining and leading special art projects.
Re-defined the menswear product line: merchandising, buying costs and retail. GMM for the opening of four stores Upim Pop based on branded corners and shop in shop. Head of a team of 13 Product Managers, Buyers, Product Developers, Commercial Assistants. • Defined and managed Open to Buy, products allocation, P&L of menswear collections. • Defined and managed the execution of in-store promotional and marketing activities. • Managing key relationship with established and new sourcing partners in Asia and Europe. • Defined the brand mix of Upim Pop stores: negotiation of rent fee, space allocation, targeted turnover, legal aspects
Re-engineering the business model of the Business Unit, negotiating the renewal of license agreements and scouting new ones. Defined actions for a more effective product development process, costs analysis and margins, reorganization of the team of 60+ members (Brand Mangers, Product Managers, Country Managers, Customer Service and Supply Chain). EBIDTA turned positive in one year and divisional turnover increased by 8% in two years. • Defined budget and control the divisional P&L according to company EBITDA and turnover objectives. • Developed primary luxury brands licenses like Pucci, Celine, Kenzo, Christian Lacroix, Viktor & Rolf, Diane Von Furstenberg, Calvin Klein and Nina Ricci. • Managed the relationship with the Maisons establishing strategic tools for product development, worldwide positioning, opening of new markets. • Managing Director of Paris and New York branches.
Re-defined the menswear collection plans including licences and dedicated merchandising for USA; maximized gross margins (target costs/price, offerings, pricing). Sales increased by 20% in three years.
Managed the relationships with Licensees (apparel, accessories, fragrance). Researched new licensees and negotiated the terms and conditions of the agreements aligned with company objectives.
Brand manager for Giorgio Armani Le Collezioni, Made to Measure and Facis.