Starting as an intern, I eventually became the Creative Director of the women's line Miss Sixty within the Sixty Group. Throughout this journey, I gained significant skills in design and development in the world of Sportswear, collaborating with various company departments, supervising all creative and development stages of the collection, and achieving notable results for both the brand and my professional growth. I designed pieces for runway shows presented in six editions of NYFW, also handling the brand's styling alongside prominent professionals such as Victoria Bartlett, Patty Wilson, and Kathy Grant. Additionally, I managed important collaborations and special projects for Harrods, Bread&Butter, Renault, Marcolin, Morellato, Coty, Coccinelle, and Barbie Mattel. In 2014, I launched my own mid-to-high-end women's clothing brand, Musae, showcased at the White Trade Show in Milan and distributed in select European boutiques. Simultaneously, I began working as a freelancer, both in Italy and abroad, handling creative direction, product coordination, and styling for planned and fast fashion brands such as Tally Weijl, Pianura Studio, All Saints, Fornarina, and I am.
• Spearhead creative direction for the Womens project, leading the brand identity repositioning strategy. Oversee end-to-end design and development of apparel & accessories collections. Creative direction photoshoots and advertising campaigns in collaboration with the marketing department Key Achievements: •Defined and implemented the brand’s creative vision through market-aligned collections that reinforce brand DNA •Managed material R&D, trade fair participation, supplier sourcing, and samples optimization for production efficiency •Drove cross-functional alignment with production, sales, and visual merchandising teams to execute integrated brand development strategies •Conceptualized 360° campaign concepts (lookbooks, social content, flagship store activations) ensuring brand consistency across all touchpoints Core Expertise: •Trend forecasting & market analysis •Supply chain coordination •Creative team leadership •Omnichannel brand storytelling
Creative direction of the brand, style office coordination for fast fashion collection development. Designing campaigns, ecommerce, and social media planning. • Analysis and Trends: Identification of emerging trends through market analysis. • Collection Development: Creation of collections, from material selection to graphic design. • Product Development: Collaboration with product managers for collection advancement. • Visual Merchandising: Coordination and project sharing with the visual department. • Digital Marketing: Creation of campaigns for ecommerce and social media. • Casting and Photography: Creative direction for campaign/ecommerce shoots, model/influencer selection.
Creation, development, and promotion of two mid-high women’s clothing collections, follow-up of all phases, including coordination and commercial management as well as the definition and development of the brand image.
As a Freelance Fashion Coordinator, I collaborate with a range of fashion companies, from structured to fast-fashion brands. I oversee the full lifecycle of a collection, from its initial design phase to development, and finally, promotion and sales. My creative vision and strategic planning skills have been instrumental in bringing fashion collections to life and driving their success in the marketplace.
Development and design of collections with creative team coordination. Relations with the commercial department and participation in company development plan meetings. • Line manager, reporting to Creative Director Tally Elfassi-Wejil. • Creation and design of collections: Denim/Outwear/Wovens. • Coordination and supervision of research activities of the fashion and graphic design team. • Product follow-up. • Coordination of relations with the commercial office/buyer.
Creative team coordinator, overseeing all collection processes and liaising with various company depart- ments as a design manager. Last four seasons in the role of creative director. 2011 - 2013: Creative Director 2004 - 2011: Design Manager 2002 - 2004: Senior Designer 2001 - 2002: Junior Designer • MissSixty line manager, reporting to Creative Director Wicky Hassan. • Creation and design of collections: Main/Denim/Luxury. • Coordination and supervision of research activities of the fashion and graphic design team. • Collection development coordination with the support of the Product Office and pattern makers. • Supervision of accessories and footwear collection. • Coordination of licenses. • Casting and styling for company presentations. • Selection of advertising pieces and look-book and choice of ADV shots.