Megan Garrett

Structure: Reporting into the CCO To implement & manage the collection merchandising function within the brand for all categories including Men's & Women's Knitwear, Tailoring, Accessories & Home. • In depth analysis of sell-in and sell-out results for all channels (Retail, Ecom & Wholesale) Globally • Monitor DTC & Key wholesale accounts sellthru to understand best & worst performers to influence the next seasons collections • Prepare the collection line plan based on previous seasons performance, in depth sell-in & sell-out analysis, target pricepoints, qualitative feedback from Retail & Wholesale teams, & competitive analysis • Support the Design team in building the range in order to find the optimal balance between creative vision and commercial needs • Manage RRP's based on competition pricepoint analysis, brand elevation strategy, and target margins • Oversee the Retail buy to ensure key pieces are backed & the optimal colour balance is achieved • Sign off the carry forward & mark down list to ensure there are no conflicts with the coming seasons Biggest accomplishments in this role; Our AW24 collection I built with design has a 55% growth DTC vs AW23 (+ £645K to date). Another achievement in this role was elevating our pricing by an average of 21% across the board based on my market & competition analysis, resulting in a +29% increase in Retails average basket KPI.

Structure: Reporting to the COO • Managing the Merchandising and Buying for all sales channels (Retail, Ecom + Wholesale), plus the Product Merchandising across all categories (Swim, RTW + Accessories) • Report on weekly + monthly omni-channel trade • Monitor seasonal Sellthru, recommending styles for Marketing/PR to push via newsleters + social media based on slow movers and /or high stocks with good size runs • Forecast sales to identify stock risks, placing reorders where needed • Manage stock replenishments + allocations to the boutiques • Create the Merchandising brief based on best sellers, missed opportunities + slow movers. Present this to the design + product development teams • Oversee the collection development to ensure all commercial styles are met, and at the right price points • Plan OTB with the COO + Commercial Director • Place seasonal + carryover buys for all channels (Retail, Ecom + Wholesale) • Pricing management. Seting and reviewing the RRP's based on competitive analysis whilst maintaining margins

Structure: Reporting to the VP Global Retail • To implement the Global Merchandising function within the retail network of 37 boutiques Worldwide across 2 brands, and plan new stores strategy in new & existing Markets with the VP Global Retail • Conduct sales & stock analysis on a weekly basis to monitor sellthru & identify growth opportunities • Manage stock replenishments and balance stock across each Market • Coordinate product launches with Brand, Education, Supply chain and VM teams to roll out Globally • Forecast Global stock needs per store and manage buys • Monitor stock availability in the Central warehouse & highlight any stock risks based on the Global sales trends • Work with supply chain to ensure product arrives in time for new launches

Structure: 2 direct reports, Reporting to the Head of Merchandising • Define the Global product strategy with the Head of Merchandising & VP of Merchandising • Set up the collection line plan to establish optimum product range with the design & development teams • In depth analysis of the product mix, sell-in, and sell-out results to identify growth opportunities • Create the selection for the Central buy to be rolled out in the Global retail network • Analysis of competition in terms of price, offer, trends and collection structure • Collaborate with the wholesale accounts to create exclusive capsules • Work on the cost & retail prices of the collections; partake in initial target cost identification, ensure key price points are driven from sketch to sample and manage pre-costing follow up at each prototype stage • Manage production fitings and product approvals • Train the retail & customer service teams on the new collections • Produce the collection overview, internal documents for selling, and global training presentations • Present the collection to the Regional heads and Wholesales buyers in Milan

• Setup the SS20 Women's & Men's shoe collections in terms of product offer & pricing strategy • Prepare the collection presentation, and present to the regional buyers during the SS20 Market in London

Structure: 2 direct reports. Reporting to the Head of Retail Merchandising & Operations Reason for leaving: Relocating back to London

Structure: 1 direct report. Métiers: Men's RTW & MTM, Fashion Accessories, Feminine Silk & Masculine Silk Network: 6 boutiques in 5 Countries across the Middle East • Define the buying strategy & OTB with the Head of Retail Merchandising & Operations and manage the seasonal buy's in Paris • Present the performance of my departments to Senior management at the Monthly Business review meetings • Implement all actions necessary to optimise sales & stock management eg. replenishments & stock rebalancing • Optimise every opportunity to move stock throughout the business to reduce the financial impact of depreciating goods • Generate analytical reports by category, sub-category, SKU & store • Analyze sell-thru, identifying strengths & weaknesses of current & past collections • Carry out sales analysis on customer demographics to gain an understanding of the clientele trends & demands • Collaborate with the training manager to run seasonal trainings for the retail teams • Communicate information & training support to the stores on seasonal launches • Visit the stores regularly to gain collection & customer feedback • Launch incentive schemes on under-performing product categories to the sales ambassadors • Participate in the planning of new store openings: plan the opening stock package for 2 new boutiques, partner with the VM team to finalise the displays ready for the store launches. • Work alongside the communication department to organise pop-up stores and events • Manage the made-to-measure & bespoke orders for the Middle East Biggest accomplishments in this role; Growing the Men's RTW business by 141% in my first year taking over the department. This was achieved through regular stock rebalancing to ensure the right product was in the right location at the right time, and to provide newness to the stores with smaller OTB's. Implementing sales incentives focusing either on the exceptional (high price point) pieces, or slower movers to boost overall sellthru. And arranging in store made-to measure events.

• Responsible for expanding the retail portfolio of assigned brands throughout the Middle East region • Analyze the sales & performance of multiple brands in the retail & wholesale networks • Monitor stock levels and sell through, arranging replenishments when required • Create & implement the 'must-have assortments' based on the key items and customer demographics per location, ensuring a good product mix per POS • Prepare & revise the annual budgets, ensuring the targets are achieved • Follow up on all accounts in terms of sell through, budgets, and RRP's • Launch new products in the region, providing product knowledge and support to Marketing, VM and Training • Work closely with the VM's to implement strategic modifications of the displays based on the key items/ best sellers to improve brand awareness in the multi-brand stores • Provide regular trainings to the sales teams on best practice and key selling points.

• Extract & analyse sales / stock data of all categories for 13 boutiques across the Middle East • Generate the weekly sell through reports • Monitor the sales of new launches & under-achieving categories • Observe the stock levels, organise re-balancing with supply chain to optimise sellthru • Coach the sales teams on cross selling options for slow moving products to boost their average baskets and KPI's • Communicate with the stores about up-coming product launches • Regularly visit the stores to meet with each category expert in order to gain accurate qualitative feedback • Act as product ambassador for new collections, produce visual aids & presentations to enhance product knowledge & performance on the shop floor

• Build & maintain excellent client relationships & create an advanced clientele book • Implement weekly sales objectives to encourage the team to reach the sales targets • Oversee the control & maintenance of an organised stock room to ensure efficiency • Provide the buyers with accurate feedback on the best sellers & slow movers, along with customer requests & missed-sale information • Ensure the Visual Merchandising is presentable at all times & represents the brand standards • Retain an extensive knowledge of the brand, including brand history. Research current & previous collections, & the competitors

• Develop client relationships • Manage stock & replenishments from the back-of-house • Regularly communicate with the buyers to provide them with qualitative feedback • Provide training on new collections & cross selling techniques during the morning briefs • Frequently update the mannequins and displays to rotate stock