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Rebecca Sweeney

Strategic merchandising leader with 20+ years’ experience across global, multi-channel fashion businesses.
About

Strategic merchandising leader with 20+ years’ experience across global, multi-channel fashion businesses. Expert in defining an end-to-end merchandising strategy, shaping range architecture and launching new brands and categories aligned to customer demand and commercial objectives. Known for building high-performing teams and partnering cross-functionally to deliver globally relevant assortments that drive sustainable growth through data-led inventory, pricing and trading optimisation.

Previous Brands
ASOS.com
Miss Selfridge
Dorothy Perkins
Work Experience
Head of Sportswear
Oct ‘22 - Nov ‘25
ASOS.com

Head of Merchandising
Jun ‘17 - Nov ‘25
ASOS.com

Head of Merchandising - Venture Division
Jun ‘17 - Sep ‘22
ASOS.com

Senior Merchandiser - Own Buy Evening Dresses
Mar ‘14 - May ‘17
ASOS.com

Established Merchandiser
Mar ‘12 - Jan ‘14
Miss Selfridge

Merchandiser
Jan ‘10 - Feb ‘12
Miss Selfridge

Assistant Merchandiser
Jan ‘06 - Dec ‘09
Miss Selfridge

Merchandise Assistant
Jan ‘04 - Dec ‘05
Dorothy Perkins

Languages
English - Native
London, UK