Nicolas Tschann

B-ON is a new European based EV player in the light commercial vehicle business with a unique offering across the BtB EV ecosystem as a pure EV player with affordable EV vans, an in-house developed fleet management software and advanced energy management solutions ( energy storage, battery management systems…) Responsibility scope: - Spearhead commercial strategy for an electro-mobility company specializing in fleet management software and EV van solutions for commercial fleets - Lead global sales, marketing, aftersales and customer experience teams to drive market penetration and customer retention. - Develop and implement scalable go-to-market strategies, achieving revenue growth targets and expanding the client base • Establish a vehicle distribution Joint Venture with Chery Commercial vehicles for Europe (business case, national sales companies set up, key talent recruitment) • Set up a double breakthrough direct sales distribution model & net pricing (vehicle + software) strategy. • Develop pan-European partnerships with Fleet Operators/Leasers to enhance the value proposition. • Collaborate with product teams to ensure the fleet software aligns with customer needs, incorporating advanced analytics and sustainability metrics ensuring alignment of software solutions with client cost & sustainability goals based on total cost of usage.

Light commercial vehicles (LCV) are a fast growing market (+15% YoY) driven by home delivery demand & existing diesel fleets replacement with fully electric models. Nissan is a key player in conjunction with it’s Alliance partner Renault. The European light commercial vehicle lead focuses on Business unit Performance Management (profit accountability with dedicated P&L), Marketing and Product Line up planning of the European Light commercial Vehicle line up. Defining and executing a sustainable roadmap is the key challenge in a highly volatile & complex environment (unstable supply, changing regulatory environment, volatile demand for EV per segment and country) Key Leadership position in driving the business relationship with Renault (Alliance OEM partner) with enhanced light commercial vehicle business synergies. Responsibility scope: - LCV P&L - Define all key business strategies to enhance LCV business profit and sales in Europe (>18 counties) • Performance targets for the countries ( BP & Quarterly re-fcst) balancing profit and volume • Omnichannel Marketing strategy – mainly digital focused to reach targeted business consumers • Retail/Sales standards definition to match the countries network strategies • Development of connected electric van sales linked with complex infrastructure problematics • Definition of 3 models Line up and pricing • Go to Market and Launch strategy for the new Flagship model in next 24 months  Lead in enhancing/negotiating Supply conditions and Mid-term strategic frame with business partner  Coach a central team and regional team of product managers (10 PAX direct, >25 functional dedicated heads in the countries)

Responsible for Omnichannel Launch Strategy, Turnover, Net Revenue and Incentive Spend for the 2 core Product Lines of Nissan in AMIEO. Qashqai - the Segment Creator (7% MS) in the biggest car Sub Segment (C-XO) in Western Europe, selling 290K units/ year, 7 B€ in TO. X-Trail - 75K units/ year, 2 B€ TO, core image model for the Nissan brand. The Chief Marketing Management (CMM) is the “quarterback” of the model line axis, defining and validating all M&S strategies linked to the product lines. Responsibility scope: • Define & Lead Deployment of a Go to Market strategy (volume, pricing, range structure, incentives, communication plan, digital strategy and tactics) for Qashqai/ X-trails to maximize profit and MS. • Define Mid Term plan targets and Life Cycle actions to support the plan – Lead idea generation groups (Ex: Franchise Margin). • Pilot and coach a team of Senior Product Managers (10 PAX direct, >50 functional). 2021-22 Highlights • Regional Leadership program: Leader for the Nissan AMIEO Carbon Neutrality 2030 project (due diligence, organization set up, defining sustainability roadmap to create a competitive edge). • Global President’s award for Semi-conductor crisis management: reshaped Qashqai Line-up in 1.5 months as well as the launch strategies to cope with unprecedented parts shortage. • Successfully launched new Qashqai in Europe with over 10K pre-launch orders - global record for Nissan, top performance in Industry.

Responsible for performance management of the following countries: Great Britain, Russia, Germany, Italy, Netherlands, Belgium, Switzerland, Austria, covering more than 60% of the regional sales (300 K units in CY20). Lead cultural transformation in the regions focused on rebuilding a new mindset of trust and transparency through enhanced communication & reporting tools. Responsibility scope: • Country performance on sales, revenue and organization. • Mirror with and consult for the country MDs and Sales Directors on performance management

Re design of the central Product marketing function Re defined the direction for the function, set KPIs to support profitability Creating value at regional level is a mindset and a daily goal for the team. Responsibility scope : 3 teams • Global Model Line revenue management • Global CCL marketing : model launch strategies • Global Pricing

Responsibility scope : • Global life cycle management for the Infiniti product line up. Define appropriate actions (features, powertrain, special editions, Facelifts) to meet regional product competitiveness needs whilst supporting profit targets. • Global grade strategy – implement a grading strategy to enhance the new brand positioning and maximize revenue. • Global Pricing strategy responsibility Accountability : • Improving the consolidated marginal profit through enhanced global pricing visibility and actions, improved product development synergies and reduced marketing expenses

Responsibility scope : • EMEA network development strategy and coordination • Direct responsibility for Western Europe network development with the challenge of doubling the network size within the upcoming 18 months to ensure critical business targets are met • Ensuring the franchise business model is viable for the investors (ROIs) within strategic guides • Lead a team of franchisers (investor recruitment) and franchising builders (site construction teams) Accountability : • Dealer quality representation (coverage) to support business targets • Network financial health Key achievements : • Appointed 31 dealers in WE in 18 months ( +50% network size), made 25 of them operational within that same period making Infiniti the fastest growing automotive network in WE • Implemented and designed an accelerated appointment processes whilst guaranteeing high quality partners • Led the development of an innovative standard temporary showroom concept with a launch package to support the newly appointed partners with short term results

Responsibility scope : • Leader for the regional product strategy and organization, • Supervising all Product related activities for EMEA (Product marketing, product planning, pricing, future models concepts etc…..) • Managing 3 teams : Marketing product managers, Senior product planners (product development and definition) and pricing Accountability : • Vehicle marginal profit and volumes for EMEA as holder of the competitiveness equation Key achievements : • Overachieved revenue per unit by 15% vs BP by optimizing product mix and pricing per region • Redefined a new regional product organization to maximize R&R efficiencies and resources. • Shifted the team focus from West Europe to full EMEA ownership

Manage a team to define 2 new vehicle concepts for the Infiniti brand globally in the fatest growing premium segments (1 European focused model and 1 US focused model) Interact with and give direction to regional S&M, engineering, controlling to meet company profitability targets keeping customer satisfaction in mind. Report to executive management project progress and propose key strategies and decisions.

Responsible for Infiniti business in Italy, Spain, France, Switzerland, The Netherlands, Belgium

Main responsabilities : European product planning manager Product marketing manager Pricing manager Incentive manager Manage a team of 12

Key projects 350Z sports car Murano Qashqai

Suprevised marketing strategies for the independent aftermarket for Asia (range, pricing, business planning, regional sales team animation)

High Tech Portfolio Management consulting