+15 years of international experience, working both on strategic and operational levels, in fast moving & competitive environment. Focused on sales development & marketing. Wholesale | Retail | Travel Retail Proven track record in launching new concepts from scratch, growing revenue and expanding new business opportunities. Beauty | Fashion | Accessories Strong work experience & management in multi-cultural, cross-functional teams, in varied languages and across borders.
Responsible for Global Travel Retail distribution of 6 whisky, gin and champagne brands (key and regional accounts WW) Identify, develop and manage commercial activity with operators and distributors Maximize sales performance, visibility and brand awareness Establish key relationships on various levers incl. distributors, buying teams and shop managers Ensure forecasts and budget achievement, monitor KPI’s Leading monthly activations and sales analyzes +27,7% Gross Profit vs LY – Budget 2,71 M£ Manage a team of 6 people
Structure wholesale network + agent and distributor partners Business development B2B : resellers + optical and non optical key accounts Define priority markets, set up an action plan and procedures to open +50% POS and sign distributor contracts TO +41% vs 2020 Budget 1M€ | management of +350 B2B accounts Manage a team of 11 people
Create and implement new business, distribution and price strategies in different product categories WW Support brands’ business plan set up & achievement Market prospection, audit and benchmark Teams management & training Beauty : Nuxe 12M€ sell out + 131% | Phytomer | Sothys | Puressentiel | Dessange Fashion : Wolford +31 POS vs LY wholesale et retail | Armor Lux | Lancel
Annual revenue 8M€ sell in | 180 POS including 6 stores in 26 countries Prospection, negotiation & distribution development in travel retail (wholesale | retail) Existing business management & market visits. Monthly sales analysis Deploy & execute marketing plan | Support team with guidelines & best practices Multi cultural team management | Staff on shop floor training
Distributors prospection and market visits in South East Asia Budget 4M€ - new markets opening in South Korea, Taiwan & Thailand | 25 monobrand doors expected. Implement distribution strategy with new local partners and business plan elaboration. Wholesale & retail customers follow up (orders in show room, stocks management, merchandising, training, trade marketing set up...).
Prospection & development of Oxygen distribution network on both local and duty free markets.
Set up Lacoste Accessories travel retail department from scratch Prospection and development of the distribution network - Annual TO US$ 15M , +150 POS Implementation of Lacoste international standards with partners (agent, distributor, duty free operator). Operational process follow up : show room, sell in budget, sell out follow up Exhibitions organization (TFWA Cannes, Singapore – IAADFS Fort Lauderdale).
Worldwide agents & distributors follow up with orders, sales reports and data analysis.