With over a decade driving international wholesale and franchise business for high-end brands, I bring an acute commercial sense to drive sales, a strong entrepreneurial mindset and the ability to unite and motivate teams to achieve common objectives.
I managed key accounts across the UK and Northern Europe, including department stores and specialty retailers, where I negotiated commercial terms, OTB, and growth targets. I implemented strategic plans to drive sales and profitability, boosting sell-out performance through training, incentives, visual merchandising, and marketing activations.
I managed 8 Duty Free and 10 Franchise partners, overseeing 25 stores. I established internal processes and reporting tools for the newly launched Travel Retail division within the Wholesale department. I negotiated contracts and buying budgets with partners to ensure strong and consistent brand representation. I drove store productivity through stock swaps, in-season orders, staff training, and marketing activations, while collaborating with Design & Architecture teams on refurbishments and new openings.
I managed key wholesale accounts across Asia, the Middle East, the US, and travel retail locations, budgeting turnover and profit margins, developing action plans, and reporting on sales, product performance, market trends, and competitors. I collaborated with Marketing, Training, and Visual Merchandising teams to uphold brand standards. I led the strategic rollout of the brand’s shop-in-shop program, ensuring commercial success in collaboration with the Architecture team, and successfully launched the brand in South Korea with five shop-in-shops opened within a year.
I managed a portfolio of independent stores across the UK and Ireland, supporting key accounts.
supported French companies in expanding their business in the UK by conducting market studies, identifying potential clients and distributors, and prospecting leads.