With over a decade driving international wholesale and franchise business for luxury and premium brands, I bring a strong entrepreneurial mindset, an acute commercial sense to drive sales, and the ability to unite teams to achieve common objectives.
- Fursac (Dec-23 to Jan-24): Prospection of the specialty market ahead of a potential wholesale distribution - Balmain (Jan-24 and Mar-24): Showroom seller
Achievements: - Developed, executed and presented to the senior leadership team a clear commercial strategy for fast-growing markets (e.g., France and Germany) - Led and negotiated the highest number of shop-in-shop refurbishments within my area - Developed and implemented new analytical tools for improved sell-in and sell-out tracking and forecasting - Achieved double-digit YoY growth in sell-in and sell-out within my area Key missions: - Managed and developed key accounts in the UK & Northern Europe including Department Stores and Specialty Stores. - Developed and implemented strategic plan to boost sales and profitability - Negotiated commercial conditions, OTB, and growth objectives with key accounts - Drove sell-out performance through training, sales incentives, visual merchandising, and marketing activations - Managed selling season
Achievements: - Launched La Fomo app on iOS and Google Play - Awarded Innovate UK – a £50k governmental grant supporting high growth potential start-ups - Achieved revenue within the first quarter of launch - Built a 3,000+ community on social media - Participated in three business accelerators and pitched in front of a 50+ audience of private investors Key missions: - Concept to launch: Defined a strong business proposition, product roadmap and go-to-market strategy - Led a technical team to develop the app and additional features including a personalised recommendations algorithm, enhancing users understanding and allowing for targeted promotion - Managed a team of 12 sub-contractors across technical, content, and marketing functions - Built a compelling brand identity and designed all visuals across the app (UX and UI), website, newsletter and social media platforms - Elaborated a strong value proposition and built a media kit to sell brand partnerships to cultural venues - Defined editorial guidelines and curation criteria to guide content creation - Organised consistently sold-out events, including film clubs, talks and after-hours gallery tours
Achievements: - Set-up internal processes and reporting tools for Travel Retail- a newly established division within the Wholesale department - Built strong relationships with retail teams managing travel retail locations globally, facilitating the exchange of best practices and mutual learning - Implemented new buying strategy including must buys across all product categories aimed to enhance brand consistency throughout the wholesale, franchise, and retail networks - Demonstrated adaptability by assuming additional responsibilities during the Covid period. This included taking on the entire portfolio of the departing Account Manager responsible for Northern Europe Franchise. Key missions: - Managed 8 Duty Free partners and 10 Franchise partners, representing a network of 25 stores across the EMEA region - Developed and maintained luxury distribution: executed closures, collaborated with the Design & Architecture teams on refurbishments and new store openings - Take necessary actions to drive store productivity including stock swaps and in-season orders, staff training and incentives, reviewing stores standards, supporting marketing activations - Support in negotiating partners’ contracts in a manner that delivers the best business results - Negotiate buying budget with partners to ensure it will allow to make a consistent and strong representation of the brand in store - Managed selling season
Achievements: - Strategically rolled out the brand’s shop-in-shop strategy to key locations and collaborated with the Architecture team to ensure the design of the space didn’t compromise on its commerciality - Launched the brand in South Korea with five shop-in-shops opened within a year - Led the review of processes to increase internal efficiency and order fulfilment - Account managed our franchise partner operating the first F&M store and restaurant in Dubai - Acted as a Project Champion for the launch of the new ERP system and BI reports - Awarded the Exceptional Service Award (2019) acknowledging my outstanding contribution to the business global expansion Key missions: - Managed and developed key international wholesale accounts (department stores and franchise) in Asia (Korea, Japan, Hong Kong), Middle East (UAE), US, and travel retail locations - Budgeted turnover and profit margin for each account and developed action plans to achieve objectives - Reported on sales and product performance, local market trends and competitors’ activities - Collaborated with the Marketing, Training and Visual Merchandising teams to maintain brand’s standards - Project managed refurbishment and new store openings collaboratively with the Design, Visual Merchandising and Marketing teams and external contractors - Coordinated the Supply and Logistics teams to ensure orders were delivered on time and in full
- Managed a portfolio of independent stores across the UK and Ireland and supported with key accounts - Led showrom buying presentations for the baby, children and womenswear collections - Reviewed each account to seize growth opportunities and provided support to reach sales targets: in-store and online marketing activities, staff training, visual merchandising support - Analysed the product performance, providing feedbacks and recommendations to the HQ - Researched and recruited new wholesale accounts - Liaised with the Supply Chain Coordinator to respond to delivery and stock queries