PROFILE
Responsible for creating dynamic and responsive mobile app through user flows, wireframes, prototypes and mockups. Translating requirements into style guides, design systems, design patterns and attractive user interfaces Designing UI elements such as input controls, navigational components and informational components. Identifying pain points and troubleshooting UX problems users face. Collaborating effectively with product, engineering, and management teams. Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience.
Working alongside SwitchGrocery leads to help coordinate and create design concepts through user centric approach to help reach their existing consumers, attract new customers, and increase audience retention.
Responsible for the development of UX designs using softwares like Adobe XD, wireframes, user flow charts, and mockups. Improved company brand identity by applying design principles, typography, colour theory, and composition to various brand promotional and marketing materials. Developed and maintained print/web collateral, graphical standards, and marketing. Worked in conjunction with the Art Director in creating integrated designs for various types of design needs. Helped define and shape the content and voice around our brand through different tools like social media, social listening, insights to come up with new creative ideas for engaging content for our audience. Reported and built on KPI’s that highlight client growth, reach, engagement, and support in the execution of many product initiatives and strategies.
Responsible for working on agile video production with proven skills in After Effects that yielded positive results from the team. Plan and help with the development of marketing collateral, customer videos, and process visualization materials, using Adobe Creative Suite. Support the creation of data-rich materials into data visualizations like infographics, online visuals, posters, etc. Assist in the production of presentation materials for clients and for business development.
Responsible for marketing communications for events using online tools. I created various design themes and graphics to market several events, which received 90% viewer retention. I applied UX methodology to provide a fun experience to reach a large audience. Established brand awareness through series of effective marketing campaigns. Marketing designs for this club could be viewed at: www.keerththana.com
The UW Entrepreneurship Society is a community that acts as a bridge for young aspiring entrepreneurs to network with other students and startups within the city of Waterloo. I worked as a Creative director planning the innovative multimedia capture and creating collateral designs. I was able to increase this year's event attendance by 25% using my acute design skills. I assisted in creating a public relations plan to increase event recognition and general exposure within University of Waterloo student community.
At State Street Corporation, a financial investment company, I organized and implemented company wide changes that affect Client Service team. I assisted with leveraging communication channels to keep in touch with clients. Updated and managed clients trade wires with current information. Provided team with up to date calendar including daily, weekly, monthly activities.
Fashion for Change is a student-run organization for students to showcase their artistic talents in the annual Charity Fashion Show. I helped increase audience retention by 75%, capture new students, and designed the outlook of Fashion for Change experience while maintaining a professional appeal to the club. We raised $12,000 (CAD) for the WE Charity. As a product designer, I was in charge of the user experience of our event marketing product. A few examples of products created are: tickets, posters, and booklet designs. This product is used by students who are apart of the event and attendees of the show. I worked closely with the marketing director and designers within the club to ensure that my designs meet their needs.
Diary Queen was an amazing experience to acquire great customer service skills. I communicated effectively and politely with customers, leaving them with a positive vibe after entering the store. Assembled products accurately and delivered order to customers quickly and efficiently. Acquired collaborative skills working along a team to assure consistent quality, service, cleanliness and value to each customer. Initiated and completed customer transactions quickly and accurately.
- Communicate effectively with parents upon any concerns one may have. - Helped conduct several activities for the children to participate in. - Assist children in completing their school work.