General Manager with 25 years driving profitable growth for global luxury and premium brands (Moët Hennessy, Baume & Mercier, Girard-Perregaux, Ulysse Nardin, H.Moser & Cie, Le Creuset). Full P&L ownership across France and Australia/NZ, with regional governance in EMEA and Asia. Proven record translating brand ambition into sustainable performance across Retail, Wholesale, E-commerce, pairing strategic vision with business execution and financial discipline. Recognised for fast learning curves and rigorous execution across new markets, sectors and cultures. Expert in selective distribution strategy, brand positioning, revenue acceleration, and market expansion. Strong background in P&L management, omnichannel development, key account leadership, and cross-functional team management. Recognised for building long-term strategic partnerships, enhancing brand desirability, and delivering sustainable, profitable growth.
- Scope: €22m turnover (2025) ; 90 people ; 1 Ecom website, 7 Boutiques, 12 Outlets and 500 Wholesale POS. - Directly responsible for the Commercial, Customer Service (CS), and Marketing teams. - Crafted and executed the local strategy with a focus on revitalising business performance, improving profitability and advancing brand equity. - Drove a return to sustainable growth: +15% sales in 2024, +20% in 2025. - Increased D2C share to 65% with Retail +23%; E‑com +30%; opened 3 new retail stores. - Improved profitability through tight cost control and overheads reductions.
- Scope: €24m turnover (2022) ; 70 people ; 2 Ecom websites, 10 boutiques, 1 Outlet and 300 Wholesale POS. - Directly responsible for all functions : Commercial, Marketing, CS, HR, Finance, Operations. - Drove premium positioning through tighter promotional discipline and operational excellence. - Led value creation agenda with a focus on digital activation and customer experience enhancement. - Doubled region’s turnover in 4 years including Retail +45%, Wholesale +43%, and Ecom 10x. - Doubled retail flagships revenue and scaled digital, taking DTC to 60% of sales - Steered Covid‑19 continuity: HR, compliance, leases management, staff engagement.
- Directed 3 luxury watch brands (Girard-Perregaux, Ulysse Nardin & H. Moser) across ANZ; €7.5m turnover. - Defined and executed brand strategy, commercial development and full marketing mix across the region. - Expanded and optimised distribution network; drove +15% portfolio sales growth and strengthened brand equity. - Re-launched Ulysse Nardin from scratch; opened 3 doors, generated €1m sales in 4 months and tripled PR value. - Launched Girard-Perregaux Laureato; boosted digital; organised collector events and watchmaking roadshows.
- Responsible for the brand development, operations and P&L (€2.5m turnover). - Developed local business plans aligned with global brand guidelines and Maison priorities; achieved +10% sales. - Launched new collections & limited editions (Promesse collection) ; expanded selective POS network. - Ensured accurate forecasts; boosted PR; enhanced visual merchandising; doubled digital coverage.
- Drove APAC strategy with local teams; exceeded targets with +10% volume and +32% value growth in 2012. - Delivered €150m incremental profit in 2013; achieved 1m cases in China (+38%) and turnaround in Japan (+28%). - Orchestrated ATL & BTL plans in alignment with Maison strategy (communication, product launches, events). - Guided Emerging Markets boost plans with local teams; Cambodia (+15%), India (+15%) and Philippines (x3). - Oversaw Travel Retail activations (HK Airport Shop-in-Shop, DFS) and brand protection (anti-counterfeit).
- Managed spirits brands portfolio (€10m), leading marketing plans, new product launches and brand activations. - Doubled sales volume and profit in four years (+€2.5m profit) with consistent double-digit growth each year. - Strengthened Hennessy's leadership (55% share); pioneered influencer programmes for Glenmorangie and Ardbeg. - Led strategic launches, PR and media activations, generating over €3m in earned media value.
- Managed premium on-trade accounts (€2m); drove sell-out and visibility across 5-star hotels and restaurants. - Exceeded budget (+23% value, +9% volume); secured Four Seasons contract; delivered 30 staff training sessions.
- Region volumes: 550k cases ; region turnover (2005): €100m ; Domestic markets & Travel Retail. - Supported markets with strategic planning, brand initiatives and P&L analysis to achieve set KPIs.
- Partner with local sales force to drive distribution and sales in the on-premise channel.