Strategic, results-driven leader with extensive experience driving commercial performance and brand growth across the Luxury and Premium Lifestyle sectors. Proven track record in Wholesale, Retail, and E-commerce management within leading Maisons including Moët Hennessy, Richemont, and Le Creuset. Expert in selective distribution strategy, brand positioning, revenue acceleration, and market expansion. Strong background in P&L management, omnichannel development, key account leadership, and cross-functional team management. Recognised for building long-term strategic partnerships, enhancing brand desirability, and delivering sustainable, profitable growth.
- Scope: €22m turnover (2025) ; 90 people ; 1 Ecom website, 7 Boutiques, 12 Outlets and 500 Wholesale POS. - Directly responsible for the Commercial, Customer Service (CS), and Marketing teams. - Crafted and executed the local strategy with a focus on revitalising business performance, improving profitability and advancing brand equity. - Drove a return to sustainable growth: +15% sales in 2024, +20% in 2025. - Increased D2C share to 65% with Retail +23%; E‑com +30%; opened 3 new retail stores. - Improved profitability through tight cost control and overheads reductions.
- Scope: €24m turnover (2022) ; 70 people ; 2 Ecom websites, 10 boutiques, 1 Outlet and 300 Wholesale POS. - Directly responsible for all functions : Commercial, Marketing, CS, HR, Finance, Operations. - Drove premium positioning through tighter promotional discipline and operational excellence. - Led value creation agenda with a focus on digital activation and customer experience enhancement. - Doubled region’s turnover in 4 years including Retail +45%, Wholesale +43%, and Ecom 10x. - Doubled retail flagships revenue and scaled digital, taking DTC to 60% of sales - Steered Covid‑19 continuity: HR, compliance, leases management, staff engagement.
- Directed 3 luxury watch brands (Girard-Perregaux, Ulysse Nardin & H. Moser) across ANZ; €7.5m turnover. - Defined and executed brand strategy, commercial development and full marketing mix across the region. - Expanded and optimised distribution network; drove +15% portfolio sales growth and strengthened brand equity. - Re-launched Ulysse Nardin from scratch; opened 3 doors, generated €1m sales in 4 months and tripled PR value. - Launched Girard-Perregaux Laureato; boosted digital; organised collector events and watchmaking roadshows.
- Responsible for the brand development, operations and P&L (€2.5m turnover). - Developed local business plans aligned with global brand guidelines and Maison priorities; achieved +10% sales. - Launched new collections & limited editions (Promesse collection) ; expanded selective POS network. - Ensured accurate forecasts; boosted PR; enhanced visual merchandising; doubled digital coverage.
- Drove APAC strategy with local teams; exceeded targets with +10% volume and +32% value growth in 2012. - Delivered €150m incremental profit in 2013; achieved 1m cases in China (+38%) and turnaround in Japan (+28%). - Orchestrated ATL & BTL plans in alignment with Maison strategy (communication, product launches, events). - Guided Emerging Markets boost plans with local teams; Cambodia (+15%), India (+15%) and Philippines (x3). - Oversaw Travel Retail activations (HK Airport Shop-in-Shop, DFS) and brand protection (anti-counterfeit).
- Managed spirits brands portfolio (€10m), leading marketing plans, new product launches and brand activations. - Doubled sales volume and profit in four years (+€2.5m profit) with consistent double-digit growth each year. - Strengthened Hennessy's leadership (55% share); pioneered influencer programmes for Glenmorangie and Ardbeg. - Led strategic launches, PR and media activations, generating over €3m in earned media value.
- Managed premium on-trade accounts (€2m); drove sell-out and visibility across 5-star hotels and restaurants. - Exceeded budget (+23% value, +9% volume); secured Four Seasons contract; delivered 30 staff training sessions.
- Region volumes: 550k cases ; region turnover (2005): €100m ; Domestic markets & Travel Retail. - Supported markets with strategic planning, brand initiatives and P&L analysis to achieve set KPIs.
- Partner with local sales force to drive distribution and sales in the on-premise channel.