Adelaide de Saint Etienne

Inouconsulting.com Independent (Freelance) Marketing & Communications Consulting Services include: - Marketing Strategy - Public Relations - Go-to-Market - Project Management - Content Strategy - Social Media - Brand Management - Influencer Marketing - Event Management - Partnerships - Retail Activations and Pop-ups - Consumer Activations - B2B Marketing

Administered Marketing and Public Relations development and execution to launch the brand in London, Paris and US (New York, Los Angeles) markets. -- Developed and executed strategies and initiatives, including: influencer marketing, press outreach and events, consumer programs, physical and online partnerships, social media activations and content. -- Devised yearly communications budget and brand objectives / goals and collaborated with CEO and COO on integral parts of the business – including design, wholesale and overall business strategy. -- Engaged with board members; delivered monthly / yearly reports demonstrating the KPIs met and projected ongoing strategy for sales / awareness. Influencer Marketing / Events / Relations: -- Organised out of the box events and ‘press trips’ in England, France, Italy, Morocco and the US; establishing a loyal relationship with global influencers and press, and ultimately, consumers. -- Developed relationships within all markets with influencers, wholesale buyers, CEOs, founders and Marketing/PR professionals in various industries. -- Organically increased @ernestleoty Instagram followers from 0 to 18.9k. Partnerships: -- Achieved availing partnerships with global brands in various industries including; Ritz Paris, Diptique, Oetker Collection, APL, Carbon38, Goop, Alex Eagle Studio, Maison Assouline, Selfridges, Tata Harper, Detox Kitchen, and more. -- Directed the opening of a two-month pop-up at Le Bon Marche department store in Paris to exceed existing customer demands, acquire new customers and surpass previous months’ sales Management: -- Managed in-house communications team, including: interns, content executive, graphic designer and office manager. -- Oversaw planning / strategy for both London-based and Paris-based PR agencies, e-commerce freelancer, as well as, freelance writers, photographers and models.

-- Proactively develop and execute Public Relations and Marketing programs for fashion, entertainment, beauty, lifestyle and wellness clients -- Create strong relationships with national and regional media, influencers, bloggers, publicists and stylists -- Actively research, secure and implement blogger, celebrity and influencer gifting, partnerships and collaborations -- Spearhead the organization and execution of client events from initial planning stages to post-event coverage -- Secured 1.7+ billion print, online, and broadcast impressions, which effectively positioned client, Wilhelmina Models, as an industry leader -- Ensured press placements in top outlets, including SELF, SHAPE, VOGUE and ELLE, for fitness client, FLEX Studios, and established VIP program for influencers and celebrities -- Successfully managed brand launch for client, Fourlaps, a men’s athletic apparel brand, in August 2016, securing media placements within 6 months in leading men’s publications; GQ Magazine, Men’s Fitness and Men’s Health

Strategic Planning -- Serve as strategic partner for clients in the fields of fashion, entertainment, beauty, lifestyle and wellness -- Proactively develop and execute marketing and PR programs, including media strategies, campaigns, events, and partnerships, to support the growth and positioning of brands and talent -- Research, secure and implement blogger/celebrity/model/influencer gifting, partnerships and collaborations Communications -- In continuous conversation with national and regional media, including editorial, digital, and social media, travel/lifestyle/fashion bloggers, publicists, managers, stylists and producers -- Create and pitch stories across fashion, business, lifestyle and wellness verticals to increase brand exposure -- Write PR materials, including press releases, biographies, media alerts, style alerts and post-event alerts, and distribute to target right outlets -- Secure and handle production of radio, phone, broadcast and in-person interviews for clients Events -- Manage logistical elements of events from planning through execution and post-event support. Events include: seasonal press previews, New York Fashion Week runway shows and parties, product launches, etc. -- Secure clients (models, talent) to attend NYFW runway shows and parties, invite only fashion events, film screenings and premieres, galas, and other notable NYC, Los Angeles, Miami and European events -- Serve as publicist on site to walk talent down red carpets at events and premieres for photos and interviews Internship Coordinator -- Run internship program: create job postings, read resumes, organize and conduct in-person and Skype interviews, create schedules, serve as point of contact for universities and manage 2-4 interns daily -- Delegate tasks and supervise: sample trafficking, gifting, research, press clippings, media lists and more

-- Performed daily product pulls and sample trafficking for clients to comply with media requests. -- Led front of house at client events and NYFW shows, including guest and media check-ins.

-- Opened and closed boutique with accuracy, efficiency and reliability -- Organized and merchandised sales floor on a regular rotation -- Contacted clients to share information on events and promotions to increase customer loyalty -- Assisted customers based on their needs and preferences

-- Formulated innovative content and managed Facebook, Twitter, and Instagram accounts. -- Assisted team with the execution and production of photo and video shoots (M+FG TV).

-- Assisted the design, graphic design and fabric teams with day to day activities and tasks - Cut patterns and prepared fabric for sample creation - Altered samples' stitches and seams for buyer meetings - Used photoshop to create line sheets of samples for meetings and internal use - Documented and organized all samples and fabrics in showroom -- Researched industry trends and competitors’ designs to present findings in weekly meetings - Performed market research for upcoming collections in Seoul’s shopping districts and malls