Selina is available for work
Experienced senior executive with a strategic commercial and marketing focus. Have achieved strategic growth with established luxury (beauty and RTW) brands as well as exciting high-growth start-ups.
Open to relocation
Open to Part-time work
Head of EMEA at Medik8
Aug 2022 - Present
Chief Business Officer
Jun 2021 - Aug 2022
Brand Managing Director
Officine Universelle Buly 1803
Feb 2019 - Jul 2021
Strategic & operational management of UK subsidiary including total P&L ownership. Overseeing local communications strategy; marketing (analytics & trade), digital marketing (eCRM, social, traffic acq...
Head Of Brand
Sep 2017 - Feb 2019
Strategic management of the UK team; 10 direct reports. Managed commercial network of large wholesale accounts (fragrance and leather) and flagship store. Oversaw trade activity with online partners; ...
UK General Manager & Representative Director
Jan 2011 - Aug 2017
Strategic and operational management of the UK subsidiary; 12 direct reports (total team 95). Retail network & wholesale accounts (RTW and Beauty). Managed communications strategy (PR, marketing, soci...
Global Retail Director, Bonpoint
Very involved, handling with energy and excellent results a major retail zone combining both standing stores and concessions in department stores Selina managed multi cultural teams with goodwill and ambition, tackling a 360 approach (commercial, trade marketing, merchandising, finances) with some strong skills in negotiations, opening of new pos and recruitment/embarkment of teams, P&L follow up. Fully reliable, autonomous, energetic, business and customers driven, Selina is a very talented complete manager I would be more than happy to work again with.
CIM | The Chartered Institute of Marketing
Bachelor in Professional Digital Marketing (Level 6)
Digital Strategy & Optimisation
2020 to 2021
University of Pau and Adour Countries
2006 to 2007
University for the Creative Arts
BA Honours Degree
2001 to 2004
Selina's great gift is her ability to clarify complex instructions so that those who have to implement them, understand exactly what's required. She demands high standards, however, is willing to help and support others to achieve the standards set. She is careful to monitor that which she expects from others. Selina believes that provided people understand what's expected and have a plan in place, then they can accomplish much more. If such a plan was not available she would be capable of creating one. She is very demanding of herself and others when it comes to quality and can't abide sloppy work practices.
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