Selina Verma-Jones



Selina Verma-Jones

Business Development Director

Current Location

London, UK

Selina is available for work

Experienced senior executive with a strategic commercial and marketing focus. Have achieved strategic growth with established luxury (beauty and RTW) brands as well as exciting high-growth start-ups.

  • Brands Selina has worked with
    • Pangaea
    • Officine Universelle Buly 1803
    • Byredo
    • Bonpoint
    • Comptoir des Cotonniers
  • Selina's past titles
    • Head Of International Sales
    • Chief Business Officer
    • Brand Managing Director
    • Head of Brand
    • UK General Manager & Representative Director
    • Area Manager
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Part-time work

Employment Preference
  • Hourly Consulting
  • Freelance Assignments

Head of EMEA at Medik8


Aug 2022 - Present

Chief Business Officer


Jun 2021 - Aug 2022

Brand Managing Director

Officine Universelle Buly 1803

Feb 2019 - Jul 2021

Strategic & operational management of UK subsidiary including total P&L ownership. Overseeing local communications strategy; marketing (analytics & trade), digital marketing (eCRM, social, traffic acq...

Head Of Brand


Sep 2017 - Feb 2019

Strategic management of the UK team; 10 direct reports. Managed commercial network of large wholesale accounts (fragrance and leather) and flagship store. Oversaw trade activity with online partners; ...

UK General Manager & Representative Director


Jan 2011 - Aug 2017

Strategic and operational management of the UK subsidiary; 12 direct reports (total team 95). Retail network & wholesale accounts (RTW and Beauty). Managed communications strategy (PR, marketing, soci...

Elodie Leprince-Ringuet

Global Retail Director, Bonpoint

Direct manager

Very involved, handling with energy and excellent results a major retail zone combining both standing stores and concessions in department stores Selina managed multi cultural teams with goodwill and ambition, tackling a 360 approach (commercial, trade marketing, merchandising, finances) with some strong skills in negotiations, opening of new pos and recruitment/embarkment of teams, P&L follow up. Fully reliable, autonomous, energetic, business and customers driven, Selina is a very talented complete manager I would be more than happy to work again with.

  • Luxury Goods


  • Fashion


  • Negotiation


  • Wholesale


  • Business Strategy


  • Stock Management


  • Competitive Analysis

  • Business Planning









CIM | The Chartered Institute of Marketing

Bachelor in Professional Digital Marketing (Level 6)

Digital Strategy & Optimisation

2020 to 2021

University of Pau and Adour Countries



2006 to 2007

University for the Creative Arts

BA Honours Degree

Fashion Promotion

2001 to 2004

About certificate

Selina's great gift is her ability to clarify complex instructions so that those who have to implement them, understand exactly what's required. She demands high standards, however, is willing to help and support others to achieve the standards set. She is careful to monitor that which she expects from others. Selina believes that provided people understand what's expected and have a plan in place, then they can accomplish much more. If such a plan was not available she would be capable of creating one. She is very demanding of herself and others when it comes to quality and can't abide sloppy work practices.

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