Selina Verma-Jones

Head of B2B EMEA

Experienced senior executive with a strategic commercial and marketing focus. Have achieved strategic growth with established luxury (beauty and RTW) brands as well as exciting high-growth start-ups.

Previous Brands
Comptoir des Cotonniers
Officine Universelle Buly 1803
Work Experience
Head of B2B
Aug ‘22 - Jul ‘23

Head of EMEA at Medik8
Aug ‘22 -

Chief Business Officer
Jun ‘21 - Aug ‘22

Brand Managing Director
Feb ‘19 - Jul ‘21
Officine Universelle Buly 1803

Strategic & operational management of UK subsidiary including total P&L ownership. Overseeing local communications strategy; marketing (analytics & trade), digital marketing (eCRM, social, traffic acquisition) events, partnerships and managing external PR agency. Ecommerce strategy & mapping, commercial development; defining wholesale & retail channels, distribution planning and driving sell in/out. Business planning including three-year strategic plan.

Head Of Brand
Sep ‘17 - Feb ‘19

Strategic management of the UK team; 10 direct reports. Managed commercial network of large wholesale accounts (fragrance and leather) and flagship store. Oversaw trade activity with online partners; launches, retail and wholesale activation, KPIs & performance planning & review. Managed NP activations and new categories (leather, eyewear, beauty) and delivering integrated 360 marketing plan. In charge of communications planning and implementation; events, partnerships and overseeing PR external agency. P&L responsibility; commercial growth strategy and five-year expansion plan. see less

UK General Manager & Representative Director
Jan ‘11 - Aug ‘17

Strategic and operational management of the UK subsidiary; 12 direct reports (total team 95). Retail network & wholesale accounts (RTW and Beauty). Managed communications strategy (PR, marketing, social, events & partnerships). In charge of beauty and fragrance business strategy across the omni-channel. Overlooked all business functions; finance, HR, operations, logistics. P&L and CAPEX ownership; collaboration with the board on strategy planning. see less

Area Manager UK
Jul ‘07 - Jan ‘11
Comptoir des Cotonniers

Operational management of 19 retail stores; 14 stand-alone and 5 concessions. Managed UK office & 22 direct reports (total team 105). Oversaw commercial budget, local communications agency & marketing events. Responsible for implementation of UK Growth Strategy; 14 stores opened between 2007 - 2009

English - Native
French - Fluent
Hindi - Native
Punjabi - Native
Elodie Leprince-Ringuet
Direct manager - Global Retail Director, Bonpoint
Jan 2011 - Aug 2017

Very involved, handling with energy and excellent results a major retail zone combining both standing stores and concessions in department stores Selina managed multi cultural teams with goodwill and ambition, tackling a 360 approach (commercial, trade marketing, merchandising, finances) with some strong skills in negotiations, opening of new pos and recruitment/embarkment of teams, P&L follow up. Fully reliable, autonomous, energetic, business and customers driven, Selina is a very talented complete manager I would be more than happy to work again with.

Education & Training
CIM | The Chartered Institute of Marketing
‘20 - ‘21
Bachelor in Professional Digital Marketing (Level 6)
Digital Strategy & Optimisation
University of Pau and Adour Countries
‘06 - ‘07
University for the Creative Arts
‘01 - ‘04
BA Honours Degree
Fashion Promotion
London, UK