Selina Verma-Jones



Selina Verma-Jones

Business Development Director

Current Location

London, UK

Selina is available for work

Experienced senior executive with a strategic commercial and marketing focus. Have achieved strategic growth with established luxury (beauty and RTW) brands as well as exciting high-growth start-ups.

  • Brands Selina has worked with
    • Pangaea
    • Officine Universelle Buly 1803
    • Byredo
    • Bonpoint
    • Comptoir des Cotonniers
  • Selina's past titles
    • Head Of International Sales
    • Chief Business Officer
    • Brand Managing Director
    • Head of Brand
    • UK General Manager & Representative Director
    • Area Manager UK
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Part-time work

Employment Preference
  • Hourly Consulting
  • Freelance Assignments

Head of EMEA at Medik8


Aug 2022 - Present

Chief Business Officer


Jun 2021 - Aug 2022

Brand Managing Director

Officine Universelle Buly 1803

Feb 2019 - Jul 2021

Strategic & operational management of UK subsidiary including total P&L ownership. Overseeing local communications strategy; marketing (analytics & trade), digital marketing (eCRM, social, traffic acq...

Head Of Brand


Sep 2017 - Feb 2019

Strategic management of the UK team; 10 direct reports. Managed commercial network of large wholesale accounts (fragrance and leather) and flagship store. Oversaw trade activity with online partners; ...

UK General Manager & Representative Director


Jan 2011 - Aug 2017

Strategic and operational management of the UK subsidiary; 12 direct reports (total team 95). Retail network & wholesale accounts (RTW and Beauty). Managed communications strategy (PR, marketing, soci...

Elodie Leprince-Ringuet

Global Retail Director, Bonpoint

Direct manager

Very involved, handling with energy and excellent results a major retail zone combining both standing stores and concessions in department stores Selina managed multi cultural teams with goodwill and ambition, tackling a 360 approach (commercial, trade marketing, merchandising, finances) with some strong skills in negotiations, opening of new pos and recruitment/embarkment of teams, P&L follow up. Fully reliable, autonomous, energetic, business and customers driven, Selina is a very talented complete manager I would be more than happy to work again with.

  • Luxury Goods


  • Fashion


  • Negotiation


  • Wholesale


  • Business Strategy


  • Stock Management


  • Competitive Analysis

  • Business Planning









CIM | The Chartered Institute of Marketing

Bachelor in Professional Digital Marketing (Level 6)

Digital Strategy & Optimisation

2020 to 2021

University of Pau and Adour Countries



2006 to 2007

University for the Creative Arts

BA Honours Degree

Fashion Promotion

2001 to 2004

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