With over 10 years of experience in visual communication, I support brands and creatives in designing coherent, sensitive and strategic visual universes. My expertise spans in art direction, photography, fashion and luxury environments, event design, content creation, as well as trend analysis and decoding. I work from strategic thinking through to production, developing imagery and narratives that strengthen brand identity, desirability and clarity. My approach combines aesthetic rigor, editorial vision and storytelling, with particular attention to detail, emotion and overall coherence across projects. Available for both one-off projects and long-term collaborations, I would be happy to discuss your needs and imagine tailored visual solutions together.
Karla collaborates with Initiales by leveraging her expertise in art direction, photography, set design and rebranding. She develops a structured editorial plan, a content strategy and a social media strategy aligned with the evolution of the brand’s positioning. Through a strategic approach to visual storytelling, she translates Initiales’ poetic universe into coherent and impactful narratives, designed to strengthen the brand’s desirability and clarity. Her artistic sensitivity, combined with a deep understanding of brand challenges, enables her to work closely with the client and support the maturation of their vision. Through precise art direction and rigorous execution, Karla develops high-value concepts and visuals that authentically embody Initiales’ values of heritage, craftsmanship and contemporary modernity.
Direction artistique & branding – Missions freelance (depuis 2020) Accompagnement de plusieurs marques et créateurs dans la conception et le développement de leur identité visuelle et de leur positionnement Définition d’univers de marque sensibles et cohérents, mêlant direction artistique, storytelling et vision éditoriale Direction artistique et production de contenus visuels : photographie, stylisme, set design et narration visuelle Élaboration de plans éditoriaux et de stratégies de contenu adaptées aux supports digitaux Conception et pilotage de stratégies social media visant à renforcer la cohérence, la visibilité et la désirabilité des marques Développement d’images et de récits à forte valeur ajoutée, pensés pour installer des identités durables et distinctives
Visual Identity – Escada (France, Monaco, UK, Germany, Italy) Led and ensured consistency of the brand’s visual identity across multiple European markets Developed creative concepts and provided art direction for window displays and visual installations Created, formalized and implemented visual identity guidelines Transmitted creative vision through training and close collaboration with local teams Oversaw budgets and analyzed performance to align creative decisions with the brand’s commercial and strategic objectives Art direction and coordination of showrooms and events during Paris, Milan and London Fashion Weeks