Sarah Bouakline
Specialized in global communication & image strategy for a decade. Including brands in various fields such as fashion, travel, culture and food. I work across multiple disciplines including advertising, branding, operations, digital creative content, influence, editorial and web.
Clients: Luxottica (Persol, Ray-Ban, Miu Miu, Prada...), Sarenza, Vilebrequin, Petit Bateau, Sessùn, Skall Studio, Ginette NY... - Oversight of PR Directors and their respective teams, encompassing the digital department - Provision of strategic guidance to brands in partnership with the PR team - Revamping the agency's development and business strategy - Orchestration of the digital department - Enhancement of all agency image, document tools, and social media platforms - Establishment of professional partnerships within the fashion and lifestyle sectors through networking - Contracts monitoring
- Art direction of brand content - Crafting the core identity of the online city guide - Fee negotiation with the talents - Coordinating photoshoots on site
Clients: Miu Miu, Spotify, Magnum Photos, Eurostar, Welcome Eyewear… - Digital communication strategy -Creative collaborations and partnerships matchmaker - Creative strategy - Art buying
-Implement and oversee Company press and communication strategy at a regional level -Implement press and communication plans to increase brand awareness and recognition -Develop relationships with key media to secure and grow media coverage both online and offline. -Supervise endorsement budgets and their allocation -Work cross functionally with marketing, sales and inventory to implement relevant press and communication concepts -Supervise press enquiries from local teams and ensure press pull procedures are being executed properly -Develop local content and coordinate social media strategy -Liaise with photographers and models - Build a stronger Photographers and models database - Creative direction and projects coordination -Casting director on some branding projects. Seeking for new talents. -Organize new and innovative ways to communicate and engage community -Plan and coordinate in-store or special events with magazines, brands and influencers -Adapt US press releases for European media ensuring stories translate to differing international markets. -Conduct regular PR & Communication team evaluations and management.
- Oversight the PR department - Cultivation of cross-channel media relationships: encompassing print and digital platforms - Supervision and coordination of press requests to ensure accurate execution - Formulation of digital strategy and KOL engagement - Coordination and management of press showroom events and store-related functions - Administration and oversight of collection launches
- Possess sales and retail expertise - Attain individual and team sales objectives - Facilitate team building and conduct employee training - Promote brand recognition