Camille Lacroix
After studying Communication, I became passionate about it, in all its forms. With my first impactful experience in a Jewelry startup, I was able to take on many roles (press relations, community management, art direction, direct sales) and perfect the art of multitasking. My most recent experience at Vroom, a strategic consultancy specialized in social media platforms and brand content, enabled me to acquire the essential project management skills and agency experience. My areas of expertise revolve around the Luxury industry (Beauty and Perfume) and the Art of living (Wines and Spirits). Today, I'm looking to continue in these fields, which are inexhaustible sources of inspiration for me. I'm open to other sectors such as tourism, food or interior design. - Suite à des études dans la Communication, je m'y suis prise de passion, sous toutes ses formes. Forte d'une première expérience impactante en startup dans la Bijouterie, j'ai pu endosser de nombreux rôles (relation presse, community management, direction artistique, vente en direct) et parfaire l'art de la polyvalence. Ma dernière expérience chez Vroom, cabinet de conseil stratégique spécialisé dans le digital et la création de contenus, m'a, quant à elle, permis d'acquérir les compétences indispensables à la gestion de projets et l'expérience d'agence. Mes domaines d'expertise se situent autour de l'industrie du Luxe (Beauté et Parfum) et autour de l'art de vivre (Vins et Spiritueux). Je cherche aujourd'hui à continuer dans ces domaines qui sont pour moi des sources d'inspiration inépuisables. Je suis également ouverte à d’autres secteurs comme celui du tourisme, de la restauration ou de la décoration d'intérieur.
Vroom is a strategic consultancy with an integrated digital boutique and creation studio designing, distributing and analysing content across many touchpoints Social media strategy ◌ Copywriting (captions / bios creation) ◌ Always on strategy ◌ Strategic supports (competitive benchmarks & recommendations) ◌ Social platforms content & trends monitoring ◌ Content sourcing (IGC / UGC assets) Social media channel management ◌ Build monthly / thematic editorial calendars to feed social platforms ◌ Data extraction and content performance reports analysis ◌ Social media content and platforms management (Giphy) ◌ Social media scheduling platforms management and workshops if necessary (Hootsuite / Sprinklr) ◌ Workshops creation & presentation (some more technical like the use of platforms such as Youtube or some more like works in progress on thoughts such as Masculinity today for a brand image) ◌ Platform optimization Project coordination ◌ Build & maintain customer relationship ◌ Managament of relationships with key partners ◌ Briefs creation or reception ◌ Lead of photo or video shootings (pre meetings presentations / asset lists / help to production / content platforms presentation / content edition management) ◌ Content creation (hallmarks / launches) ◌ Leading of influence / collaboration campaigns (talent sourcing, profiling, contact, guidelines creation, delivery & performance analysis) ◌ Orchestration creation lead Community management ◌ Social media content moderation management ◌ Tone of voice creation ◌ Ways of working definition for moderation
Jewelry brand whose business model is based on a wide selection of quality gold-plated jewelry at competitive prices Digital content creation ◌ Press releases & newsletters creation ◌ Moodboards creation ◌ Social platforms content & trends monitoring Press relations management / Influence & collaboration ◌ Sourcing of medias / brands / influencers ◌ Negotiations ◌ Partnerships creation (to increase brand awareness & to reduce costs on points of sale) Sales management ◌ Communication on points of sales ◌ Ensure the good running of sales ◌ Inventories
Platform dedicated to knowledge sharing that offers a service to connect students with teachers, coaches, artists, and mentors Social networks management ◌ Dedicated content creation ◌ Copywriting (captions / bios creation) Community management ◌ Newsletter creation ◌ User's comments management Business extension ◌ Phone prospecting (BtoB / BtoC) ◌ Website development assistance (AB testing & recommendations)
The White Nest Hostel is part of the Nest Hostel group, whose business model based on the offering modern hostels at affordable prices Reception desk management ◌ Planning & coordination of reservations ◌ Update of occupancy schedule ◌ Welcoming of customers on arrival & handling administrative formalities related to their stay ◌ Maintenance of the hostel (sanitary conditions checks, inventories, supplies) ◌ Invoicing & billing Customers management ◌ Responding to customer's requests (individuals or groups) during their stay ◌ Touristic activities advising ◌ Management of activities for customers (tickets or tours booking) ◌ Dealing with customers claims
Lead operator of festivals and events across Europe for youth travel Events management ◌ Ticket sales management ◌ Events promotion ◌ Events logistics and organization ◌ Supplies & equipment management ◌ Strong partnership network & sales development and maintainement Customers management ◌ Customer service & care ◌ Accompaniment on site during events
Laurent Suchel Press office was one of the most famous press offices in Paris. It offered a large choice of Fashion items, shoes and accessories ◌ Management of collections (additions, removals, loans) ◌ Write sales pitches (press releases, press kits, other information materials) for journalists ◌ Monitoring and updating press releases ◌ Management of press requests (loans, shipments, returns) ◌ Showroom maintenance ◌ Management of journalists and stylists coming for shoppings ◌ Management of press guests attending events
Corporate communications and marketing consulting agency Events ◌ Sales events organization & management (temporary sales) ◌ Brand promotion ◌ Merchandise stocks follow-up ◌ Creation and ordering of key promotional communication materials (flyers, advertising kakemono...) Corporate communications ◌ Newsletters creation ◌ Promotional copywriting