Stephane Vielcanet

• Group Data & Geomarketing Direction reorganisation • Audit and change management lead (orga, process, tools) • Reporting to Exec Group Marketing Director (Caroline Dassié) • Executive Group Marketing member • Management of team (20p) and Data/Analytics/Innovation projects • G8 strategic projects and business support / Marketing, Network expansion, Pricing • 2025 budget design

• Mentor new DPO Director along onboarding • Advise on organization evolution • Design and implement standard projects tracking and guidelines for Data Product Owners team • Drive resource management tool selection and negotiation with vendor

LINKSIDER is an European community of seasoned skills matter experts to support startup/scale-up founders in their positioning and business growth • Active startup/scale-up mentoring • Corporate business leaders selection and introduction with startup/scale-up

• Optimize team organization & efficiency • Optimize Data & Analytics projects backlog management • Monthly market trends analysis and evolution for Executive Committee • Coordinate client activation & BI projects for Marketing and Digital dpt • Lead & grow data team members • Manage and secure transition with new Data Director

• Educate and engage team leaders into data driven strategy • Define Data/Tech pre-requisites to support CRM strategy • Identify priorities with Marketing and Supply-chain

- Europe Executive team member - Co-builder of Europe market strategy - P&L / Management / Development (50 experts in EU/JPN + off-shore in India) - 6M€ - Roadmap Data strategy definition, delivery and ownership - Lead Data/AI/ML innovations and teams' expertise to deliver impacting business solutions - Lead CRM Omni-channel & Datamonetization solutions design & development - Engage Tech turn to Cloud for Data science & BI delivery (+25% productivity) - Business partnership with Country Sales leaders to secure clients and grow revenue - Partner with US HQ teams in Global Cloud platform project (Azure, Snowflake, Power Bi, ...) - Build partnerships with Tech solutions providers to maximize our Data driven solutions impacts

- Build Data & Analytics Department - Team recruitment / Mgt / Dev (40 experts in France, Italy, UK, Germany + off-shore in India) - Roadmap Data strategy, definition and ownership - CRM portfolio solutions ownership - Business opportunities support (pre-sales, RFP, ...)

Animate TMIS (ALTRAN group) internal Data science Center of Excellence - 20 consultants Build Data science Solutions portfolio to support a new revenue stream Business development support in Pharmaceutical, Telco, Retail, Bank, ...) Lead clients projects at CANAL+, CONFORAMA, SFR, ORANGE, ...

Business development & Free-lance consulting missions in autonomy Provide deep expertise in CRM and Data science technics Conforama: predictive modeling, campaign mgt optimization, customers segmentations, expertise support & training Kantar Worldpanel: Revising and automate data feed process for consumers panels, Forecasting models, ...

1/ Team member of a startup project (Photomove) launched by GRANDVISION group, to build a premium business service to non-professional clients on digital photos storage, printing and sharing - Technical infrastructure conception to store data and drive analytics - Web tracking and Analytics tools test & selection 2/ Marketing group (GRAND OPTICAL, GENERALE D’OPTIQUE, SOLARIS, PHOTO SERVICE, PHOTO STATION) - Business plan proposal to build a « Customer Insights & Datamining » Global department, to pivot marketing strategy from product centric to client centric

Setup Marketing Analytics service to pivot Company strategy from Product marketing to Customer marketing (CRM) Run various data science projects to leverage profitable business opportunities: - To grow revenue through customer personalized marketing campaigns - To recruit and retain profitable clients - To invest on profitable clients to grow customer loyalty and projected revenue Contribution to an International Marketing Database project