Ryle Dela Cruz

🔴 Content Production & Design Agency 🚀Enhancing brands through creativity by cultivating strong relationships with the community. 🔴 Instigates inclusivity by empowering creativity, circularity, sustainability and tech.

Baby Drama: Where Timeless Elegance Meets Bold Expression. Our inclusive ready-to-wear collection combines classic pieces with statement fashion jewelry to infuse a touch of drama into your style. Designed to be worn anywhere, anytime, it strikes the perfect balance between classic and avant-garde, allowing you to embody a uniquely stylish persona.

- Create social content to run alongside existing campaigns - Responsible for producing creative ideas: Create and concept ideas, film, edit or design idea and prepare it in all formats and repositioning for social (Facebook,Instagram, Pinterest, LinkedIn Twitter, Snapchat, and WhatsApp). - Consult with creatives and designers to make ideas more effective on social media channels - Consult with creatives on latest technological innovations to enhance social concepts - Manage company social media channels: Copywriting, designing, calendar planning, organization and paid advertising - Work within teams or alone on new business pitches creating documentation with walk-throughs of social ideas -Led efforts on diversifying asset library (e.g. digital/social video, GIFs, Instagram stories, memes) - Agency projects / product launches - Agency events, talks and demonstrations - Behind the scenes on shoots ( Art Direction and Styling) - PR purposes and other industry articles

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Set up and optimize company pages within each platform to increase the visibility of company’s social content - Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions - Engage in conversations and answer questions - Create and maintain a social media editorial calendar and posting schedule - Write, develop, and strategize online content production and scheduling - Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

- Writing product descriptions, brand support material etc. - Proof reading, editing and writing content on a regular basis for building up the website including informative short articles. - Check web pages finally before making them live. - Attending events and exhibitions to learn more the happenings inside. - Writing web content for websites / portals from scratch. - Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends - Prepare internal and external communications including announcements, press releases, analytics reports, presentations, technical documentation, sales support, etc. - Helps develop & document procedures to manage web content

- Contributing articles to online blogs and journals on the web - Proof read of final drafts for the web pages and other social media platforms - Engage one-on-one with potential clients, brands and company's who needs help. - Execution of all social media platforms ( sharing, tweeting, liking, engaging and increasing social reach) - Communicating in a professional and unique "pitching or voice" to each client -Making weekly and monthly reporting and analyzing of social media campaigns and other key highlight areas. - Skills in Photography. Ability to cut, resize, edit on applicable programmed optimized for use on Instagram. - Attend client meetings and documenting info's and data files. - Attending industry events, clients and conferences. -Day to day working with the accounts and clients.

-Assisting the Creative Content Strategist in planning, developing, and implementing a social media content calendar -Interacting with followers on all Bark social media channels -Building brand awareness and nurture relationships through proactive engagement with publications and organizations -Identifying social trends and use social listening tools to engage with our community -Leverage social data analytics to optimize engagement efforts and make meaningful connections with our community -Follow processes for requesting, creating, editing, publishing, and repurposing content on social channels

Content Creation: - Develop compelling content ideas, concepts, and strategies that reflect the brand's voice and objectives. - Produce engaging written, visual, and multimedia content, including blog posts, articles, videos, infographics, and social media assets. - Collaborate with cross-functional teams to gather information, conduct research, and generate content that educates, entertains, and inspires our target audience. Brand Curation: - Curate and maintain a consistent brand image and tone across all channels, ensuring alignment with our brand guidelines. - Monitor and analyze industry trends, competitor activities, and audience preferences to inform content strategies and brand positioning. - Collaborate with internal stakeholders to develop and execute integrated marketing campaigns that amplify our brand message. Collaboration and Communication: - Collaborate with internal teams, such as marketing, design, and product, to ensure alignment on content goals and initiatives. - Work closely with external partners, influencers, and content creators to amplify brand reach and engagement. - Communicate with stakeholders to gather feedback, address concerns, and incorporate suggestions into content strategies.

- Focuses on the art of narrative marketing and branding as it applies to fashion and luxury - Researching new trends, style, colors and fashion news - Writing stories, Information and news related to fashion and luxury that can be published/broadcast through various media outlets. - Pitching a story or show ideas which aims to deliver a good quality of story that aims to attract a wealth of readers/viewers.

- Making campaigns for ads and magazines - Making mood boards and researching for inspirations to create a cohesive and well curated styling for the campaigns. - Researching for the latest style, trends and colors for the season - Utilizing portfolios and making a well organized filing for past and present works. - Collaborating with the brands, designers and magazines to have a good working relationship and making good quality projects. - Injecting my personal touch and expertise when it comes to style and fashion in order to make a well reputable styling works and ads for a certain brands or pegs - Communicating and having a strong relationship with the make-up artist, models, agencies and photographers to have a healthy work environment. - Researching about new fabrics, inspirations, shoots and artist to be well rounded and to update my knowledge about the latest news and updates. - Directing in-house shoots and making sure that the whole team was aligned to make a high quality projects. -Leading the team in order to make a well managed looks, projection and editing for the final touches - Working behind the scene on posing, look and directing the lights and layouts for the shoot

 Making Mood boards, Budgets and Props for the Window Displays  Dress up Mannequins and Maintaining the brands style and aesthetics thru Displays and Lighting creatively.  Make store layouts and designs on hand and creating visual campaigns  Creating and designing window displays and sales floor to draw attention to get an effective visuals to get higher sales.  Checking the weekly sales and data files to keep track the effective visual displays that gives sales and profit.