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Open to Permanent
Open to Permanent

Ryle Dela Cruz

Content Strategist and Brand Communication
Portfolio file
About

Experienced Curator and Digital Content Creator with expertise in luxury fashion, beauty, communication, design strategy, innovation and community engagement. Skilled in fostering inclusivity, diversity and sustainability. Fluent in English and Tagalog, adaptable to dynamic and fast-paced environments.

Previous Brands
The Social Hub
THE FIERCE WALKER LAB
Baby Drama
TribuApp
Digital Influx
MR.H
My30Minutes
Blowout & Go
Niche Arabia
7-Eleven
The Fierce Walker
THE FIERCE WALKER
Lee Jeans Philippines
Work Experience
Ambassador
Sep β€˜22 - Oct β€˜23
The Social Hub

Founder
Jan β€˜22 -
THE FIERCE WALKER LAB

πŸ”΄ Content Production & Design Agency πŸš€Enhancing brands through creativity by cultivating strong relationships with the community. πŸ”΄ Instigates inclusivity by empowering creativity, circularity, sustainability and tech.

Founder
Jul β€˜21 -
Baby Drama

Baby Drama: Where Timeless Elegance Meets Bold Expression. Our inclusive ready-to-wear collection combines classic pieces with statement fashion jewelry to infuse a touch of drama into your style. Designed to be worn anywhere, anytime, it strikes the perfect balance between classic and avant-garde, allowing you to embody a uniquely stylish persona.

Head of Marketing
Mar β€˜21 - Aug β€˜21
TribuApp

Head of Marketing
Oct β€˜20 - Nov β€˜20
Digital Influx

Head of Marketing
Jan β€˜18 - Oct β€˜20
MR.H

- Create social content to run alongside existing campaigns - Responsible for producing creative ideas: Create and concept ideas, film, edit or design idea and prepare it in all formats and repositioning for social (Facebook,Instagram, Pinterest, LinkedIn Twitter, Snapchat, and WhatsApp). - Consult with creatives and designers to make ideas more effective on social media channels - Consult with creatives on latest technological innovations to enhance social concepts - Manage company social media channels: Copywriting, designing, calendar planning, organization and paid advertising - Work within teams or alone on new business pitches creating documentation with walk-throughs of social ideas -Led efforts on diversifying asset library (e.g. digital/social video, GIFs, Instagram stories, memes) - Agency projects / product launches - Agency events, talks and demonstrations - Behind the scenes on shoots ( Art Direction and Styling) - PR purposes and other industry articles

Marketing Manager and Brand Executive
Sep β€˜16 - Nov β€˜17
My30Minutes

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Set up and optimize company pages within each platform to increase the visibility of company’s social content - Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions - Engage in conversations and answer questions - Create and maintain a social media editorial calendar and posting schedule - Write, develop, and strategize online content production and scheduling - Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

Content Producer
Jul β€˜16 - Sep β€˜16
Blowout & Go

- Writing product descriptions, brand support material etc. - Proof reading, editing and writing content on a regular basis for building up the website including informative short articles. - Check web pages finally before making them live. - Attending events and exhibitions to learn more the happenings inside. - Writing web content for websites / portals from scratch. - Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends - Prepare internal and external communications including announcements, press releases, analytics reports, presentations, technical documentation, sales support, etc. - Helps develop & document procedures to manage web content

Social Media Specialist
Mar β€˜16 - Jul β€˜16
Niche Arabia

- Contributing articles to online blogs and journals on the web - Proof read of final drafts for the web pages and other social media platforms - Engage one-on-one with potential clients, brands and company's who needs help. - Execution of all social media platforms ( sharing, tweeting, liking, engaging and increasing social reach) - Communicating in a professional and unique "pitching or voice" to each client -Making weekly and monthly reporting and analyzing of social media campaigns and other key highlight areas. - Skills in Photography. Ability to cut, resize, edit on applicable programmed optimized for use on Instagram. - Attend client meetings and documenting info's and data files. - Attending industry events, clients and conferences. -Day to day working with the accounts and clients.

Social Media Assistant
Sep β€˜14 - Aug β€˜16
7-Eleven

-Assisting the Creative Content Strategist in planning, developing, and implementing a social media content calendar -Interacting with followers on all Bark social media channels -Building brand awareness and nurture relationships through proactive engagement with publications and organizations -Identifying social trends and use social listening tools to engage with our community -Leverage social data analytics to optimize engagement efforts and make meaningful connections with our community -Follow processes for requesting, creating, editing, publishing, and repurposing content on social channels

Content Creator
Mar β€˜14 -
The Fierce Walker

Content Creation: - Develop compelling content ideas, concepts, and strategies that reflect the brand's voice and objectives. - Produce engaging written, visual, and multimedia content, including blog posts, articles, videos, infographics, and social media assets. - Collaborate with cross-functional teams to gather information, conduct research, and generate content that educates, entertains, and inspires our target audience. Brand Curation: - Curate and maintain a consistent brand image and tone across all channels, ensuring alignment with our brand guidelines. - Monitor and analyze industry trends, competitor activities, and audience preferences to inform content strategies and brand positioning. - Collaborate with internal stakeholders to develop and execute integrated marketing campaigns that amplify our brand message. Collaboration and Communication: - Collaborate with internal teams, such as marketing, design, and product, to ensure alignment on content goals and initiatives. - Work closely with external partners, influencers, and content creators to amplify brand reach and engagement. - Communicate with stakeholders to gather feedback, address concerns, and incorporate suggestions into content strategies.

Style Curator/Content Creator
Feb β€˜14 - Aug β€˜16
THE FIERCE WALKER

- Focuses on the art of narrative marketing and branding as it applies to fashion and luxury - Researching new trends, style, colors and fashion news - Writing stories, Information and news related to fashion and luxury that can be published/broadcast through various media outlets. - Pitching a story or show ideas which aims to deliver a good quality of story that aims to attract a wealth of readers/viewers.

Art Director
Mar β€˜13 - Aug β€˜16
Self employed

- Making campaigns for ads and magazines - Making mood boards and researching for inspirations to create a cohesive and well curated styling for the campaigns. - Researching for the latest style, trends and colors for the season - Utilizing portfolios and making a well organized filing for past and present works. - Collaborating with the brands, designers and magazines to have a good working relationship and making good quality projects. - Injecting my personal touch and expertise when it comes to style and fashion in order to make a well reputable styling works and ads for a certain brands or pegs - Communicating and having a strong relationship with the make-up artist, models, agencies and photographers to have a healthy work environment. - Researching about new fabrics, inspirations, shoots and artist to be well rounded and to update my knowledge about the latest news and updates. - Directing in-house shoots and making sure that the whole team was aligned to make a high quality projects. -Leading the team in order to make a well managed looks, projection and editing for the final touches - Working behind the scene on posing, look and directing the lights and layouts for the shoot

Fashion Stylist
Jul β€˜12 - Jul β€˜14
Lee Jeans Philippines

οƒ˜ Making Mood boards, Budgets and Props for the Window Displays οƒ˜ Dress up Mannequins and Maintaining the brands style and aesthetics thru Displays and Lighting creatively. οƒ˜ Make store layouts and designs on hand and creating visual campaigns οƒ˜ Creating and designing window displays and sales floor to draw attention to get an effective visuals to get higher sales. οƒ˜ Checking the weekly sales and data files to keep track the effective visual displays that gives sales and profit.

Languages
English - Fluent
Tagalog - Native
Education & Training
BAU, Centre Universitari d'Arts i Disseny
β€˜20 - β€˜21
Communication and Digital Content Creation
Greater Barcelona Metropolitan Area, ES