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Ryle Dela Cruz

Content Strategist and Brand Communication
Portfolio file
About

I am a storyteller, brand content creator, social media strategist with a passion for digital projects, public relations, events and conceptualising campaigns. My professional aspiration is to develop, deliver and improve cross-channel customer engagement through challenging projects delivering impact, high quality content and value.

Previous Brands
Baby Drama workwear
THE FIERCE WALKER LAB
TribuApp
Digital Influx
MR.H
My30Minutes
Blowout & Go
7-Eleven
THE FIERCE WALKER
Work Experience
Founder
Jul ‘22 - Now
Baby Drama workwear

Founder
Jan ‘22 - Now
THE FIERCE WALKER LAB

🔴 Content Production & Design Agency 🚀Enhancing brands through creativity by cultivating strong relationships with the community. 🔴 Instigates inclusivity by empowering creativity, circularity, sustainability and tech.

Head Of Marketing
Mar ‘21 - Aug ‘21
TribuApp

Social Media Manager
Oct ‘20 - Nov ‘20
Digital Influx

Social Media Manager
Jan ‘18 - Oct ‘20
MR.H

- Create social content to run alongside existing campaigns - Responsible for producing creative ideas: Create and concept ideas, film, edit or design idea and prepare it in all formats and repositioning for social (Facebook,Instagram, Pinterest, LinkedIn Twitter, Snapchat, and WhatsApp). - Consult with creatives and designers to make ideas more effective on social media channels - Consult with creatives on latest technological innovations to enhance social concepts - Manage company social media channels: Copywriting, designing, calendar planning, organization and paid advertising - Work within teams or alone on new business pitches creating documentation with walk-throughs of social ideas -Led efforts on diversifying asset library (e.g. digital/social video, GIFs, Instagram stories, memes) - Agency projects / product launches - Agency events, talks and demonstrations - Behind the scenes on shoots ( Art Direction and Styling) - PR purposes and other industry articles

Social Media Marketing Manager and Brand Executive
Sep ‘16 - Nov ‘17
My30Minutes

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Set up and optimize company pages within each platform to increase the visibility of company’s social content - Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions - Engage in conversations and answer questions - Create and maintain a social media editorial calendar and posting schedule - Write, develop, and strategize online content production and scheduling - Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

Content Writer
Jul ‘16 - Sep ‘16
Blowout & Go

- Writing product descriptions, brand support material etc. - Proof reading, editing and writing content on a regular basis for building up the website including informative short articles. - Check web pages finally before making them live. - Attending events and exhibitions to learn more the happenings inside. - Writing web content for websites / portals from scratch. - Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends - Prepare internal and external communications including announcements, press releases, analytics reports, presentations, technical documentation, sales support, etc. - Helps develop & document procedures to manage web content

Social Media Assistant
Sep ‘14 - Aug ‘16
7-Eleven

-Assisting the Creative Content Strategist in planning, developing, and implementing a social media content calendar -Interacting with followers on all Bark social media channels -Building brand awareness and nurture relationships through proactive engagement with publications and organizations -Identifying social trends and use social listening tools to engage with our community -Leverage social data analytics to optimize engagement efforts and make meaningful connections with our community -Follow processes for requesting, creating, editing, publishing, and repurposing content on social channels

Style Curator/Content Creator
Feb ‘14 - Aug ‘16
THE FIERCE WALKER

- Focuses on the art of narrative marketing and branding as it applies to fashion and luxury - Researching new trends, style, colors and fashion news - Writing stories, Information and news related to fashion and luxury that can be published/broadcast through various media outlets. - Pitching a story or show ideas which aims to deliver a good quality of story that aims to attract a wealth of readers/viewers.

Art Director
Mar ‘13 - Aug ‘16
Self employed

- Making campaigns for ads and magazines - Making mood boards and researching for inspirations to create a cohesive and well curated styling for the campaigns. - Researching for the latest style, trends and colors for the season - Utilizing portfolios and making a well organized filing for past and present works. - Collaborating with the brands, designers and magazines to have a good working relationship and making good quality projects. - Injecting my personal touch and expertise when it comes to style and fashion in order to make a well reputable styling works and ads for a certain brands or pegs - Communicating and having a strong relationship with the make-up artist, models, agencies and photographers to have a healthy work environment. - Researching about new fabrics, inspirations, shoots and artist to be well rounded and to update my knowledge about the latest news and updates. - Directing in-house shoots and making sure that the whole team was aligned to make a high quality projects. -Leading the team in order to make a well managed looks, projection and editing for the final touches - Working behind the scene on posing, look and directing the lights and layouts for the shoot

Languages
English - Fluent
Tagalog - Native
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Permanent Positions
Education & Training
BAU, Centre Universitari d'Arts i Disseny
‘20 - ‘21
Communication and Digital Content Creation