Lucy Foster
Dynamic retail and commercial professional with experience spanning financial planning, merchandising, buying support, and client-facing roles. Skilled in analysing sales performance, identifying growth opportunities, and delivering customer-focused solutions. Adept at collaborating across teams, managing stakeholders, and balancing creativity with commercial strategy. Passionate about fashion, business performance, and building long-term value for both customers and brands.
In my role as Area Financial Controller for H&M, I was in charge of facilitating anything operations or profit & loss related, driving topline selling for nine stores across the country and delivering accurate and insightful data insights to the wider leadership and store teams daily. The primary function of my role was maintaining the financial health and integrity of the company as well as providing timely and accurate financial information to support decision-making at all levels of the organisation.
My role with Deadly Ponies involved providing key analytical insights across Sales, Merchandising, and E-Commerce to help inform both commercial and design-led strategies. My main responsibilities included coordinating stock replenishment, managing stock rotation, and allocating new season SKUs based on sales data analysis.
During my time at Maggie Marilyn, I took on a variety of responsibilities, supporting multiple departments and adapting to the evolving needs of the business. Initially focused on online dispatch and customer correspondence, my role expanded to include providing support to both the Digital Marketing Manager and the in-house accountant. This diverse experience allowed me to develop a broad skill set, ranging from operational coordination and marketing assistance to financial support, while consistently delivering efficient cross-departmental assistance.
Working within the team to achieve outlined KPI's relating to overall sales, IPT's and average $ per transaction. Greeting and interacting with the customer. Sourcing any item of clothing the customer might be looking for and providing alternatives/complimentary products. Styling customers for particular events/occasions. Processing payments and returns. Processing holds, laybys and payments using Laybuy and Afterpay. Picking and transfering items to be dispatched for web orders. Ensuring store stays tidy and merchandised at all times.
(Internship cut short due to Covid-19 lockdown). My internship with Camilla and Marc at the company's head office in Sydney provided me with invaluable industry experience. I was able to experience how the brand's in-house marketing team positioned itself as one of Australia's leading luxury fashion brands and observe their day-to-day operations first hand.