A creative visual designer & branding partner for ambitious leaders. With a curious mind for innovative methods to help businesses & people enrich their visual representations by adopting a user-centric design approach & a solution-oriented mindset.
𝗦𝗼𝗹𝗶𝗰𝗼 𝗚𝗿𝗼𝘂𝗽 (𝗕𝟮𝗕, 𝗕𝟮𝗖) (𝗙𝗠𝗖𝗚) • Develop impactful branding strategies, style guides, brand guidelines, and brand vision. • Analyze competitors and gather customer insights through field visits. • Review marketing plans, manage budgets, and oversee execution. • Create and manage engaging promotional materials (ATL & BTL). • Develop and launch compelling POSM programs, in-store activations, events, and sponsorship plans to enhance brand visibility and engagement.
𝗘𝘅𝗹𝗮𝗻𝗰𝗲 (𝗕𝟮𝗖) (𝗖𝗿𝘆𝗽𝘁𝗼 / 𝗧𝗲𝗰𝗵) • Draft a comprehensive brand book with clear guidelines on visual identity and brand messaging. • Implement a consistent social media strategy to maintain a unified brand voice online. • Lead a team of three designers, fostering collaboration and creativity to bring the brand vision to life. • Work closely with the technical team to seamlessly integrate the brand essence into the user experience design, ensuring a smooth and engaging customer journey.
𝗟𝗼𝘃𝗲𝗟𝗮𝗻𝗲 (𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 / 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 / 𝗧𝗲𝗰𝗵) • Design the UI/UX of a gamified mobile application, including the creation of wireframes, prototypes, and interaction designs for over 60 pages. • Ensure the responsiveness of the application and website, optimizing the user experience across different devices. • Create illustrations, mascots, logos, and visual branding elements. • Collaborate with the founders to ensure the design meets their requirements. • Conduct usability tests and integrate feedback into design iterations. • Work closely with the development team to implement the final design. • Conceptualize and create content for social media to increase brand awareness.
𝗔𝗿𝗰𝗵 𝗕𝗮𝗻𝗮 𝗔𝗯 (𝗕𝟮𝗕) (𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗘𝗹𝗲𝗰𝘁𝗿𝗶𝗰𝗮𝗹 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁) • Establish and implement branding and visual identity for over 10 brands, ensuring consistency across all materials. • Design visual identities, brand books, and brand guidelines for various projects. • Create engaging social media content to increase brand and product awareness, using visual communication skills to reach target audiences. • Design commercial posts and price lists. • Provide advertising advice to guide businesses through the marketing landscape.
𝗠𝗼𝗯𝗰𝗼𝗱𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝘆 (𝗕𝟮𝗕) • Collaborate with clients from various sectors (coffee, personal coaching, education, and industry). • Create static and animated social media posts and stories to enhance brand awareness and engagement. • Design logos and develop brand identities that reflect clients' values and communicate their unique selling points (USPs).
𝗣𝗲𝗿𝘀𝗶𝗮𝘀𝘁𝗲𝗲𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗞𝗶𝘁𝗰𝗵𝗲𝗻 (𝗕𝟮𝗕) (𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 / 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁) • Developed and implemented branding and visual identity, ensuring consistency across all materials. • Designed infographics and iconography to simplify complex data for marketing materials. • Created lightbox designs and posters to enhance brand visibility. • Developed product catalogs and brochures to showcase the company's offerings effectively.
𝗦𝗮𝗳𝗶𝗿 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 (𝗕𝟮𝗖) (𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻) • Designed infographics and educational materials to support language learning programs. • Created event branding and environmental graphics to enhance the academy’s identity. • Designed posters, brochures, and presentations for promotional and academic use. • Assisted in planning and executing events, ensuring brand consistency in all materials.
𝗞𝗲𝗿𝗺𝗮𝗻𝗶 𝗚𝗿𝗼𝘂𝗽 (𝗕𝟮𝗕) (𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗘𝗹𝗲𝗰𝘁𝗿𝗶𝗰𝗮𝗹 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁) • Established and maintained the visual identity and branding for various products. • Designed marketing collateral, including brochures, catalogs, and presentations. • Created packaging and label designs aligned with brand strategy. • Developed event branding and promotional materials for company initiatives. • Produced digital paintings and creative illustrations for marketing campaigns.
𝗗𝗶𝗱𝗮𝗿 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗚𝗿𝗼𝘂𝗽 (𝗕𝟮𝗕) (𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 / 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴) • Designed branding elements, including logos, mascots, and corporate identities. • Developed marketing materials such as catalogs, brochures, leaflets, and flyers. • Created packaging and label designs tailored to various industries. • Produced environmental graphics, posters, and event branding materials. • Designed digital and print advertisements for multiple campaigns.