Alexa Brooks Major

Managing content strategy, production, and partnerships for the largest women’s personal finance media company. Overseeing the execution of content advisory partnerships, social media strategy, and internal workflow development to drive engagement, audience growth, and operational efficiency. + Developed a strategy-informed social media content calendar using Airtable, ensuring company-wide clarity on posting schedules, ownership, and content gaps. + Secured 25K new IG followers in just 3 months through optimized content strategy and increased posting cadence across Instagram and YouTube Shorts. + Spearheading the project management of content advisory partnerships, ensuring successful execution, renewal, and alignment with client goals. + Collaborating with the sales team to identify and secure new content advisory partnerships, expanding revenue opportunities and brand visibility.

Managing and streamlining multi-stakeholder creative projects. Acting as the key liaison between client(s) and internal teams, ensuring seamless communication, timely execution, and strategic alignment across marketing initiatives. + Successfully orchestrated a complex, multi-stakeholder project, ensuring clarity, alignment, and smooth execution across all touchpoints. + Engineered multiple project management workflows to track deliverables, updated stakeholders in real time, and maintained an average 30-minute email response time, significantly improving efficiency. + Spearheaded content production efforts, including talent prep, filming assistance, content development support, and cross-promotion strategy, ensuring high-quality execution and engagement. + Maintained 98% on-time delivery for all project elements, expertly navigating client concerns while driving alignment between business objectives and creative execution.

+ Establishing, strategizing, + managing the company community + Developing, implementing, producing, + editing the company podcast -> Successfully publishing a full season with 10 episodes + Creating + supporting the development of partnership strategy across all tracks and initiatives + Leading the identification + management of sponsorship opportunities

Researching and leading podcast guest booking for the largest women’s personal finance media company. Also, developing project management systems, providing ad hoc production + strategic partnership + marketing needs, consistently contributing to increased internal efficiency and community growth. + Successfully booked 40 mid-to-high profile guests for the brand podcast across 3 seasons, including Love is Blind’s Raven Ross, Candice Kumai, Vivian Tu, Lauren Wasser, and Jo Franco. + Engineered a new project management system via the use of Airtable for the business development and marketing departments, leading to the alleviation of internal miscommunications and strengthening interdepartmental efficiency.

Drove business expansion and acquisition for a premier sports and entertainment marketing agency through sales and client operations, contributing to securing aligned brand and retailer partnerships. + Scaled B2B lead generation volume through market research, needs assessments, targeted communication, and relationship building, improving response rates by 40%. + Optimized lead generation communication by developing qualifying questions, analyzing performance insights, and revising messaging to include compelling data in partnership with Marketing and Analytics teams, deploying up to 2,000 emails weekly. + Developed cross-platform offerings by targeting prospective eSports, gaming, and production studio clients and creating opportunities to offer aligned services, expanding prospective clientele base.

Executed profitable retailer operations for a high-end consignment business including sales strategy, event management, and customer engagement, consistently contributing to increased sales and revenue growth. + Launched private in-store events by managing day-of logistics coordination, developing targeted communication, and managing the client experience, successfully executing 5 private events while garnering $2,500+ in profits for each. + Optimized customer retention from understanding unique needs and identifying aligned solutions to maintaining ongoing communication and developing personal styling offerings, across a recurring clientele of 30. + Oversaw employee training through collaborative problem solving, corrective action planning, and styling best practices, empowering competence across 4 team members. + Evolved store processes from gap identification to growth-centered store-wide change operations with successes including developing an upselling strategy by building customer relationships and identifying products for future purchases, operationalizing a visual display transformation to align with consumer behavior and purchasing trends, and standardizing inventory sizing categories by creating a universal sizing chart.

Managed business and marketing operations for a podcast production and staffing agency including strategic planning, targeted communication, and relationship building for notable clients such as Kellogg, Volkswagen, Hearst Magazines, and Condé Nast. + Oversaw the partner onboarding experience as the liaison between clients and contractors through hand-off meetings, contract management, and cross-functional collaboration, ensuring alignment through a successful transition to production. + Built a comprehensive marketing strategy to generate B2B leads including SEO optimization, employee advocacy, editorial features, social media, paid ads, and brand-aligned content, securing budget approval and C-Suite buy-in. + Optimized social media strategy by analyzing market research and creating aligned content at volume, gaining recognition from figures such as David Rogier and Jonathan Van Ness, increasing daily Twitter posts by 50%, and growing impressions to 19.6K. + Implemented process improvements by understanding needs, identifying deficiencies, developing aligned solutions, and creating an implementation strategy, with notable successes including launching an employee database to highlight subject matter expertise between internal teams and contractors, streamlining invoice management for 15 contractors by tracking incoming and outcoming billing, driving efficiencies, and engineering a new project tracking system to assess net profits for shows, illuminating the need for higher cost margins.

+ Created a new pricing strategy to ensure accuracy and accountability by analyzing cost-of-services data, proposing updated tiers, and pitching to leaders, gaining buy-in from key stakeholders. + Developed two new training handbooks for Operations and Business Development teams of 10 including SOP definition, best practices, workflow processes, and communication templates, gaining department-wide adoption.

Performed strategic marketing initiatives for a marketing agency through client relations, goal definition, action plan development, and implementation strategy, supporting successful campaign execution. + Launched an interactive art installation for Nerds in NoMa from developing designs strategy and facilitating client approval to securing vendors and ensuring timely delivery, driving consumer engagement. + Executed a marketing campaign to drive community engagement with government through social media strategies, content development, and SEO research while leading a team of 6, garnering 554 new Twitter followers for client within 3 months.

A digital space dedicated to embracing themes of thinking reflectively, being comfortable in our vulnerability, owning and loving our individual power, strength in community, healthy living, and travel.