Marketing Strategy | Marketing Operations | E-commerce | Retail Marketing | Retention Marketing | CRM | Loyalty Marketing | Data & Insight | Customer Segmentation | Customer Engagement | Customer Journey | Employee Engagement | Coaching & Development | Business Transformation


A passionate and visionary Senior Marketing Leader with over 20 years' experience driving customer engagement for global brands in the UK and Australia. Expertise in CRM, data-driven digital marketing, e-commerce, and marketing operations.

Commercially minded, action focused and customer obsessed, with a proven and consistent track record of leading cross-functional teams to drive business growth and customer loyalty through inspiring and innovative marketing activity. A thought leader, passionate about creating a culture of trust, empowerment, collaboration and fun and known for building motivated, happy, and high performing teams who deliver with impact and pace.

Significant experience in managing complexity, breaking down silos and driving change in a matrixed global organisation. With deep technical expertise and strong intuition, I thrive on challenging the status quo and finding creative and simple solutions to complex business challenges and better ways to work. A culture carrier, I was co-lead on WeMind, eBay's mental health community, a LGBTQ+ Ally and mentor to other women within my team and in the broader community.