Sue France



Sue France

Integrated Marketing, CRM, E-commerce & Operations Expert | Senior Marketing Leader | ex-eBay

Current Location

Richmond, UK

Sue is available for work

Marketing Strategy | Marketing Operations | E-commerce | Retail Marketing | Retention Marketing | CRM | Loyalty Marketing | Data & Insight | Customer Segmentation | Customer Engagement | Customer Journey | Employee Engagement | Coaching & Development | Business Transformation

A passionate and visionary Senior Marketing Leader with over 20 years' experience driving customer engagement for global brands in the UK and Australia. Expertise in CRM, data-driven digital marketing, e-commerce, and marketing operations.

Commercially minded, action focused and customer obsessed, with a proven and consistent track record of leading cross-functional teams to drive business growth and customer loyalty through inspiring and innovative marketing activity. A thought leader, passionate about creating a culture of trust, empowerment, collaboration and fun and known for building motivated, happy, and high performing teams who deliver with impact and pace.

Significant experience in managing complexity, breaking down silos and driving change in a matrixed global organisation. With deep technical expertise and strong intuition, I thrive on challenging the status quo and finding creative and simple solutions to complex business challenges and better ways to work. A culture carrier, I was co-lead on WeMind, eBay's mental health community, a LGBTQ+ Ally and mentor to other women within my team and in the broader community.

  • Brands Sue has worked with
    • eBay UK
    • eBay Australia
    • Sydney Opera House
    • Global Red
    • Best Western Hotels
    • Kirklees Council
    • Travelling
    • UCI Cinemas
    • Guardian & Observer Newspapers
  • Sue's past titles
    • Head of Ecommerce
    • Head of Retail Marketing
    • Head of Retail Marketing
    • Senior Customer Manager
    • CRM Manager
    • Corporate Account Director
    • CRM Manager
    • Commerce Marketing Manager
    • Marketing Executive
    • Marketing Assistant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Part-time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Head of Buyer Engagement, Integrated Marketing & Ecommerce

eBay UK

Nov 2021 - Oct 2022

Established and delivered the strategy to improve buyer health, accelerate business growth and drive loyalty and lifetime value for eBay's 29m buyers and sellers. I led a cross-functional global team ...

Head of Retail Marketing & Operations

eBay UK

Jul 2017 - Nov 2021

Owned Retail Marketing e-commerce strategy, $24m budget & agency management. Oversaw marketing resource planning and end to end marketing operation.. Reported to the CMO and then directly to the UK GM...

Head of Retail Marketing & Promotions

eBay Australia

May 2015 - Jun 2017

Responsible for developing and implementing the Retail Marketing strategy and full accountability for end to end marketing plans including planning and prioritisation of retail calendar, channel plan,...

Senior CRM Manager

eBay Australia

Sep 2013 - Jul 2017

Responsible for developing and implementing programmes to engage buyers at all stages of their lifecycle to drive loyalty and improve customer lifetime value.
Key Achievements/Projects
• CRM Strateg...

CRM Manager

Sydney Opera House

Jul 2011 - Sep 2013

Responsible for creation and delivery of comprehensive CRM strategy driving customer engagement across events, membership tourism and philanthropy, and end to end campaign management of customer lifec...

  • Creative Marketer

  • CRM Integration


  • Marketing Management


  • Integrated Marketing


  • Retail Marketing


  • Marketing Operations


  • CRM Program Management


  • Marketing Strategy



John Moores University

2:1 BA Hons Media & Cultural Studies,

1997 to 2000

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