Marketing Strategy | Marketing Operations | E-commerce | Retail Marketing | Retention Marketing | CRM | Loyalty Marketing | Data & Insight | Customer Segmentation | Customer Engagement | Customer Journey | Employee Engagement | Coaching & Development | Business Transformation
A passionate and visionary Senior Marketing Leader with over 20 years' experience driving customer engagement for global brands in the UK and Australia. Expertise in CRM, data-driven digital marketing, e-commerce, and marketing operations.
Commercially minded, action focused and customer obsessed, with a proven and consistent track record of leading cross-functional teams to drive business growth and customer loyalty through inspiring and innovative marketing activity. A thought leader, passionate about creating a culture of trust, empowerment, collaboration and fun and known for building motivated, happy, and high performing teams who deliver with impact and pace.
Significant experience in managing complexity, breaking down silos and driving change in a matrixed global organisation. With deep technical expertise and strong intuition, I thrive on challenging the status quo and finding creative and simple solutions to complex business challenges and better ways to work. A culture carrier, I was co-lead on WeMind, eBay's mental health community, a LGBTQ+ Ally and mentor to other women within my team and in the broader community.
Open to relocation
Open to Part-time work
Head of Buyer Engagement, Integrated Marketing & Ecommerce
Nov 2021 - Oct 2022
Established and delivered the strategy to improve buyer health, accelerate business growth and drive loyalty and lifetime value for eBay's 29m buyers and sellers. I led a cross-functional global team ...
Head of Retail Marketing & Operations
Jul 2017 - Nov 2021
Owned Retail Marketing e-commerce strategy, $24m budget & agency management. Oversaw marketing resource planning and end to end marketing operation.. Reported to the CMO and then directly to the UK GM...
Head of Retail Marketing & Promotions
May 2015 - Jun 2017
Responsible for developing and implementing the Retail Marketing strategy and full accountability for end to end marketing plans including planning and prioritisation of retail calendar, channel plan,...
Senior CRM Manager
Sep 2013 - Jul 2017
Responsible for developing and implementing programmes to engage buyers at all stages of their lifecycle to drive loyalty and improve customer lifetime value.
• CRM Strateg...
Sydney Opera House
Jul 2011 - Sep 2013
Responsible for creation and delivery of comprehensive CRM strategy driving customer engagement across events, membership tourism and philanthropy, and end to end campaign management of customer lifec...
CRM Program Management
John Moores University
2:1 BA Hons Media & Cultural Studies,
1997 to 2000