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Awais Yousaf

Digital marketing Manager
About

I have extensive retail experience, specialising in client advising, product demos, and inventory control across high street and luxury environments. My background includes roles in boutiques and flagship stores, handling tasks from greeting customers to managing online orders and returns.

Previous Brands
MKTPCB
One Dream
Work Experience
Digital Marketing Manager
Jan ‘23 - Feb ‘24
MKTPCB

Overview: At MKTPCB, I lead digital marketing initiatives to drive customer loyalty and conversion rates. My role involves the utilization of marketing automation tools, rigorous A/B testing, and cross-functional team collaboration to align marketing plans with business objectives. Accomplishments: Successfully launched an email marketing campaign utilizing personalized content and segmentation, resulting in a 15% increase in customer loyalty. Utilized marketing automation tools like HubSpot and Marketo to simplify workflow and increase activity efficiency by 20%. Conducted regular A/B testing of website elements, resulting in a 25% increase in overall conversion rate. Collaborated with cross-functional teams to align digital marketing plans with overall business objectives, enhancing strategic alignment and execution.

Digital Marketing Manager
Jan ‘20 - Dec ‘22
One Dream

Overview: As a Digital Marketing Manager at One Dream, I was responsible for developing and executing comprehensive digital marketing strategies. My efforts significantly improved online sales, organic traffic, and brand engagement through data-driven tactics and team collaboration. Accomplishments: Developed and implemented a comprehensive digital marketing strategy using targeted campaigns and analytics, resulting in a 25% increase in online sales in the first quarter. Managed end-to-end SEO plans, including on-page and off-page optimization, to increase organic search traffic and keyword ranking by 30%. Successfully planned and executed a PPC campaign, optimizing advertising expenses through A/B testing, achieving a 20% conversion rate growth. Implemented a data-driven social media strategy, increasing brand awareness and engagement by 40%. Led content marketing efforts, creating eye-catching shareable content through collaborative brainstorming sessions, resulting in a 50% increase in website traffic.

Retail Experience
Retail Category
High street
Luxury
Other
Work Environment
Boutique
Shopping centre
Flagship store
Travel retail
Product Category
Womenswear
Accessories
Watches & Jewelry
Beauty & Fragrances
Footwear
Responsibilities
Greeting
Client Help
CRM
Complaint handling
Aftercare
Storytelling
Product demos
Client Advising
Online orders fulfilment
Returns & Exchanges
Transactions
Product setup
Stock control
Inventory control
Store Maintenance
Health & safety
Recommendations
Shahzad Hussain
Direct manager - CEO, MKTPCB
Jan 2023 - Feb 2024

I had worked with Awais with many great memories at MKTPCB. He is very hard working, smart minded, and supporting colleague. Wish him all the best for his future endeavors.

Languages
English - Fluent
Education & Training
BPP University
‘24 - ‘24
MSc. Engineering Management
Sichuan University
‘18 - ‘22
Bachelor of Science in Engineering