Saya Kalantarpour

• Driving PR Experiences by sponsoring Sziget musical festival involving a highly successful activation with 8 major influencers of combined followership of 9.9M which resulted in receiving 80M impressions & UGC and won an internal award for this work. • Project managed the setup of local social media pages on Meta & Tiktok and established five teams from scratch in key markets, including France, for Lipton Ice Tea. This involved training teams on the Lipton brand, coordinating daily activities, and managing internal processes such as content creation, maintaining relationship with influencers and setting up regular reports to ensure the creation of locally relevant content, contributing to a strong social presence with a strong community fan base. • Played an instrumental role in driving Lipton Ice Tea's TikTok following to 700k through proactive community management strategies, working with influencers, and creating content based on consumer insights, competitor brands and trends to consistently resonate with the target audiences. • Led the Lipton AI pilot workstream by researching the AI market and analysing which tools are available to help the team become more efficient and reduce costs.

• Driving consumer centricity presentations to key stakeholders educating on the latest information on consumer insights touching on trends and behaviors. This resulted in improved marketeers’ understanding of this target audience and received high acclaim from seniors and sparked the AI Pilot Workstream & launching on TikTok shop. • Lead the ‘Action ou Véri-thé!’’ Lipton communication campaign in collaboration with Snapchat in France by leading a cross-functional team to the delivery of this communication project, ensuring all assets are on brand and completed on time. This required managing key stakeholders including the Europe communications team, the local French team, agencies and important business stakeholders. This campaign resulted in 10M users interacting with the branded Snapchat filters, 12.4k users entering the competitions (higher than the Snapchat 10k standard) and live brand lift of paid assets showed as awareness of +21% on Snapchat. • Developed and presented monthly up to date competitor and market research to senior stakeholders which fed into the communication & PR strategies.

Bringing Pepsico UK’s first ever Direct to Consumer store come to life with Snacks.store. - Working in a cross-functional team environment, including working with developers, business analysts, marketing teams and brand teams. - Researching user needs and feedback on discoveries, using Userzoom and Google analytics to gather and process data. - Contributing to the roadmap of designing insightful and considered user experience for our direct to consumer platforms. - Working with concepts through wireframes, visual designs and prototypes. - Contributing, maintaining and improving the design system. - Working alongside engineers to build fast, effective interactions. - Staying informed of up to date UX methods, UI patterns, technologies and best practices.

- Created customer persona for B2B & B2C audience - Created the customer journey for both digital and traditional route - Assisted in developing a customer relationship strategy - Created targeted communication for the sales team to use - Developed a step-by-step approach for customer-automation - Sanitised the current leads list to identify potential clients and their social presence - Tracked current leads and understanding what drives conversion - Created a retention, engagement, and exit strategy for clients - Identified potential customer service touch points - Identified topics and content that would help the customer beyond what the company offers - Created a CRM calendar - Aided in creating a content plan for customer newsletters - Identified and monitored KPIs to reach goals for effective CRM - Used Hubspot and Mailchimp

- Regularly created and scheduled content on social media platforms, using Canva, Hootsuite, and Doodly - Introduced and regulated email marketing campaigns using Mailerlite - introduced and written blogs relevant to the industry - Organised interviews with key stakeholders to create relevant case studies - Created professional press releases for key stakeholders - Use of SEO techniques and Keyword research to increase ranking on Google - Optimised website for SEO and used Joomla for the back end of the website - Created and managed PPC ads on Linkedin - Analysing data using Google Analytics, Google Console, and Mailerlite - Researched the market and competitors consistently to create the best strategies - Audited website link and domain authority consistently using facilities such as Ubersuggest, Hubspot, & Moz's Link explorer - Coded and redesigned the website with my web developer skills - Increased Linkedin following by 12% within the first month of employment - Increased Linkedin post reach from 200 impressions to 11k impressions within the first month of employment, an increase of 356% - First ever Linkedin ad campaign, budgeted at £100 for 2 weeks, received 0.5% CTR and generated 2 leads

Weekly team sales targets were set which exercised my team working and communication skills, implementing strategies to make sure everyone was performing on target. My store has been recognised as one of the top selling counters, especially for new launches thanks to our strong team spirit.       High levels of enthusiasm for the brand and consumers was required due to interaction with the public. Analytical and strategic skills constantly exercised to identify each customer’s wants and needs and match them to products they are most likely to buy. Body language competency also developed when analysing customer’s reactions to products and understanding how they interpret the information. Constant concentration and high adaptability were required for the dynamic and competitive nature of the market and job role. Imperative to learn the new product launches fast and effectively for sales, using KPIs as means to track personal selling skill

Trilingual receptionist. Experience included: Providing top customer service, maintaining the 5 star campingsite standard in the customer’s language (French, English, and German). Handled customer complaints and solved them in suitable manners. Worked within a team of international collegues, increasing my cross-cultural competency. Controlled and edited customer data to make sure they recieved the package they paid for.