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Sophie Vallejo

French Sub-Editor & PR Specialist
About

Great editing, translation and proofreading skills (French into English - English into French) - website content, articles and newsletters. In-depth knowledge of luxury fashion, jewellery and beauty brands gained while working for international e-tailer. Extensive experience as a PR and marketing professional in the food and drink industry, supporting leading Champagne brand, Cognac trade association (BNIC) and luxury food and wine clients. Key skills: creating marketing campaigns, organising events and developing successful media relations for international brands. WSET qualification.

Previous Brands
A la Carte Communications
S B Vallejo PR and Translations
Shandwick Communications
Sopexa
YOOX NET-A-PORTER GROUP
Work Experience
French Sub-Editor and PR Specialist
May ‘18 - Now
S B Vallejo PR and Translations

Bilingual French/English PR consultant, sub-editor and translator specialising in fashion, jewellery and food and wine. Latest projects - Pre-Collections (2020), Autumn/Winter and Spring/Summer Collections 2019: working as a freelance French sub-editor for YOOX NET-A-PORTER GROUP (luxury fashion, beauty and lifestyle). - Translation of Rosé and organic wine product pages for NEWRHONE MILLESIMES - SUMMER 2019 - Autumn/Winter Collections 2018: working as a freelance French sub-editor for YOOX NET-A-PORTER GROUP (Luxury fashion, beauty and lifestyle). - Translation of organic wine product pages for NEWRHONE MILLESIMES - Summer 2018. - Spring/Summer Collections 2018: working as a freelance French sub-editor for YOOX NET-A-PORTER GROUP (Luxury fashion, beauty and lifestyle). - Translation and website audit for wine company NEWRHONE MILLESIMES. - Interpreting for Champagne Boonen-Meunier at wine trade tasting. see less

Freelance French Sub-Editor
Sep ‘17 -
YOOX NET-A-PORTER GROUP

Sub-editing and proofreading French copy/content for luxury fashion, beauty and lifestyle brand.

Public Relations Manager
Jan ‘97 - Jul ‘17
A la Carte Communications

Public Relations & Events Key achievements: developing and running successful trade and consumer PR campaigns as well as events programme for leading food and wine clients in the UK including: Andrew Garrett (Australian wines) Assemblage en Bordeaux (Association of 35 Bordeaux producers) Bessiere S.A. (Languedoc Roussillon wines) BNIC (Bureau National Interprofessionnel du Cognac) - 5 years Canepa (Chilean wines) Henry Bouachon (Rhone wines) Champagne Nicolas Feuillatte and Palmes d'Or - 9 years Joseph Mellot (Centre Loire wines) Sabate (cork producer) Vignerons des 4 Chemins (Rhone wines) Coppenrath & Wiese (Frozen desserts from Germany) Fiorella (Italian caterer) Translation and adaptation of texts: Key achievements: adapting and translating websites, brochures, marketing documents, press packs and press releases (French into English - English into French) for international clients including: Afep ( Association française des entreprises privées) Brigitte Baranes Conseil Atelier Le Tallec (Luxury porcelain) Hom Le Xuan, interior designer Fine food & drinks: Armagnac Castarède So Yang (Cognac & green tea) Vignerons des 4 Chemins (Rhone wines) Villa Baulieu (Provence wines/tourism) Aux Détours du Monde (Fine food and groceries) Chocolaterie Bonnat Restaurants: Durant Dupont (Neuilly) La Bonne Franquette (Paris) Tourism: Hotel Le Maquis Domaine de Murtoli Cala Rossa see less

PR Account Manager
Jan ‘95 - Dec ‘96
Shandwick Communications

Key achievements: running Cognac Information Centre including media relations and events programme (Radio Media Tour, annual press conference) as well as developing Cognac educational campaign. Clients included: BNIC (Bureau Naitonal Interprofessionel du Cognac) Carmel fresh produce and flowers Coppenrath & Wiese (Frozen desserts from Germany see less

PR assistant promoted to PR Executive and PR Account Manager
Jan ‘88 - Dec ‘94
Sopexa

Key achievements: handling trade and consumer PR campaigns, running photo library and providing information service about French food and wine, organising mini-fairs, tastings and Grand Prix Sopexa du Sommelier (Sommelier competition), Clients included: BIVB (Burgundy wines) Conseil des Vins du Medoc Grands Crus de Bordeaux Muscat de Rivesaltes Wines from South West France French cheeses Label Rouge free-range chickens KEY SKILLS Writing all press releases and translating (from French into English) marketing and PR documents, including brochures, recipes, newsletters as well as websites (So Yang, Vignerons des 4 Chemins) and wine book Vins du Sud-Ouest by Paul Strang (English into French). Proofreading Champagne Nicolas Feuillatte company magazines (English edition) and marketing documents. Media relations - running press office, photo library, providing information and press samples to trade and consumer journalists. Creating PR strategies and trade and consumer campaigns for leading Champagne brand (9 years) including taxi advertising campaign in UK, several wine and food brands and Cognac Bureau (5 years). Creating and organising events programme: private views of art exhibitions, press lunches and wine tastings, product launches, annual Cognac Day (3 years), stands at consumer exhibitions, Cognac radio media tour. Creating and negotiating art sponsorships programme for leading Champagne brand (Tate launch, Serpentine Gallery Summer party, Saatchi Gallery launch, Frieze Art Fair) in the UK. see less

Languages
English - Fluent
French - Native
Spanish - Basic
Education & Training
Lycee Malherbe
‘82 - ‘84
Classes Preparatoires Litteraires
Classes Preparatoires Litteraires
Lycée André Maurois
‘75 - ‘82
Baccalauréat A
Philosophy, languages (English, French, Spanish)
London, UK