Experienced Visual Merchandising Manager with over 15 years of luxury fashion retail experience across leading global brands including Bottega Veneta, Versace, Burberry and Max Mara. Proven expertise in developing and executing regional visual merchandising strategies across international retail networks, leading high-performing teams, and delivering impactful store openings, renovations and special projects. Strong track record of partnering with cross-functional stakeholders to translate global brand vision into commercially successful retail experiences, whilst maintaining exceptional visual standards and enhancing customer engagement across diverse markets.
• Responsible for the VM of Bottega Veneta stores within the Northern Europe region. • Line manager of the Northern Europe Visual Merchandising team, in addition to coordinating a larger team of visual ambassadors in store. • Oversee and coordinate all visual projects in the area, including windows, store planning installations, store openings and pop-ups. • Closely collaborate with the Retail Directors and Merchandising team to maximise opportunities and support stores with VM actions. • Work with Architecture and Store Planning during store openings and renovations. • Maintain communication with Head Office, sharing monthly reports for all stores and VM activities within the region. • Support client engagement during events and regional activations. • Track the VM travel budget for the region and team. • Coordinate visual tools and re-orders.
• Partnered with the Global VM team and EMEA Merchandising team to plan and execute the VM strategy across 34 stores throughout North and West Europe, including France, the UK, Belgium, the Netherlands, Germany, the Czech Republic and Switzerland. • Collaborated with Retail Directors to maximise store productivity by adapting VM strategies to local markets. • Supported Architecture and Store Planning during store openings and renovations by developing floor plans and zonings. • Managed VM projects including pop-ups, events and regional activations. • Monitored VM execution across directly operated stores, wholesale and outlet channels.
• Planned and oversaw VM strategy across the UK and Ireland region for 21 directly operated stores and concessions, adapting global VM guidelines to enhance commercial success. • Led a team of 8 Visual Merchandisers, including recruitment, training and career development. • Supported the development of seasonal global VM guidelines with the central VM team. • Managed showroom set-ups in London and Paris. • Coordinated with contractors and suppliers to source VM materials, furniture and props. • Managed seasonal budget tracking and purchase order processes. • Assessed store performance figures weekly with the Regional Retail Vice President and Merchandisers to evaluate the impact of VM initiatives and identify opportunities. • Worked with the Production Manager on installations, pop-ups and special projects, including partnerships with Dover Street Market, Browns and Matches. • Collaborated with Architecture and Store Planning on store openings and refits, planning layouts and category destinations. • Coordinated store events with Events and Production teams. • Supported the Corporate Planning team by maintaining UK store capacity layouts on Kopperman.
- Ensuring consistency of the VM implementation in the region and guarantee excellent VM standards - Responsible for total of 3 stores in London and 2 in Copenhagen - Lead a team of two VMs - Execute and adapt the visual directives for store set-ups and windows and promptly and transfer feedbacks to the HQ - Plan and coordinate fortnight window and shop floor moves - Source and order materials from UK suppliers for windows and VM props - Discuss weekly VM actions with regional retail manager and the store managers to support the stores productivity - Train the store teams on VM standards and collections - Development of seasonal VM guideline and window styling guideline for the EU stores