I am a commercial, dynamic and driven multi-channel Merchandise Manager with experience of working at both blue chip and start-up companies on a variety of product groups giving me an extensive wealth of experience and exposure in differing environments. I have bricks and mortar, international and online experience across numerous companies and regions. I have a track record of delivering results by developing high performing teams, delivering exceptional balanced ranges with excellent availability that grow both the sales and profit lines for the organisations I work within. I work well under pressure and have an infectious positive can do attitude to finding solutions. I am an effective communicator at all levels who thrives working under pressure to tight deadlines. As a team leader I develop my teams to be passionate, commercial and focussed on delivering both on their own career and the areas they manage to their full potential. To further my ecomm knowledge I have set up my own company and website, www.standaccused.co.uk, a gifting website. Through this I am learning further about website building, SEO, driving traffic and delivering impactful social media and ranges. This is run in my own time to widen my own knowledge. I am looking for a new role due to my last company going into administration and am keen to get back into a core merch role where I have excellent experience and ability.
Working with an established heritage childrenswear brand (middle east) and two UK based ecommerce retailers. Projects included: Supporting brand to ensure B&M teams stock / commitment and sales plan were robust to deliver KPI's, embedding best practice B&M process to support teams, revising database and reporting to be more meaningful and impactful. Using line flows and category forecasts to ensure availability. Regrading store portfolio by sales density / space, redefining brands assportment plans into 140 stores. Redesigning website and customer journey for an online furniture site using Shopify. Introducing full data and weekly process to track performance. Leveraging Google Analytics and Klaviyo data to detail customer journey and build new email marketing campaigns. Introduced new products to the site including opening a UK based warehouse facility which was linked into the existing operation on Shopify.
Managing and trading the M&Co ranges across multiple Marketplaces in the UK & EU. Responsibly for the integration of best practice across existing marketplaces while delivering a plan to open new marketplaces across the world. Key relationships with all marketplaces / integration providers and across the core business.
Setting up and running the Merchandising and supply chain function for new start up Kidly. Building merchandise systems and processes from scratch. Running day to day planning and trading of the business leading the merchandising team. Managing 4,000 options over 220 brands and KIDLY own label offer.
Responsible the running, planning and trading of the Ernest Jones website. Including planning and achieving key KPI's (sales/traffic/conversion). Daily and weekly site change outs in line with brand guidelines. Planning and delivery of email and social content in lines with brand guidelines. Working with internal IT teams and external agencies to continually develop the site look and function.
Running multiple product categories within menswear while leading and supporting the divisional online and international aims.
Responsible for bringing a branded clothing proposition onto the Tesco F&F clothing website. Responsible for Womenswear, Menswear and Kidswear product groups. Being a new area this involves the setting up of a new team in terms of recruitment, systems and ways of working. Targeting 55 new brands to be launched this year.
Working on new business setup on the F&F Franchise Dept. Opening 7 Stores in Saudi Arabia May 2012 Managing a team of 6 delivering an agressive international growth of the F&F brand. Planning and trading the dept inline with F&F values to our international customers.
Running the Toddler Girl and Boy dept for the Central European divison of Tescos Clothing Brand F&F. Trading through 5 European markets across 630 stores. Involved in cross category planning to deliver cohesive ranges in all markets. Planned and launched the first kidswear range in a standalone F&F store.
Merchandiser on Womens Jersey and Casualwear
JM on Newborn, Essentials and Younger Boys