General management, sales & marketing responsibilities in fashion, luxury, lifestyle & design industries, with focus on brand, retail and business development. Strategic & Operative consulting on brand positioning and organization, internationalization, Omnichannel and retail development, turnaround. Specialties: brand identity and narrative, DTC Strategy, planning, people training Honoured to teach at LUISS Business School to support new generations achieving their education and professional ambitions. "Passionate about brad revolutions in a world under revolution"
MISSION: DEFINE & IMPLEMENT BRAND STRATEGY and BUSINESS DEPLOYMENT ▪Top Management consultant on brand and retail development strategy incl. organization turnaround ▪Responsible for corporate strategy & positioning, deployment plans with focus on DTC, Marketing & retail ▪Market research coordination and internal audit to analyses and define opportunities and actions ▪Design and Implement a Brand Leadership Platform to guide company operation and execellence ▪Provide training, advise and leadership to involved teams and stakeholders ▪Define business, franchising model and support location / partner scouting ▪Working directly with shareholders and top management ▪PALAZZO DELL'AGRICOLTORE ▪2021 ▪PINK WOMAN ▪2020 ▪MALLONI ▪2019 ▪VALENTINO w/REM Ruini Studio ▪2006
MISSION: INTERNATIONAL BRAND EXPANSION AND RETAIL DEVELOPMENT ▪Responsible for Italy & South markets focus on sales, assortment, local marketing, store activation, VM, new opening, training ▪Developed international brand awareness and company culture deployment with presence in the countries to manage, train, coordinate and monitor team, business and brand concept. ▪Increased performance (sales/stock) by reviewing buying, assortment, operations in sync with merchandiser and VM ▪Improved brand reputation and customer in-store experience by improving and adapting HQ strategy to country specificities ▪Developed business model and concept liaising and supporting entrepreneurs, franchisees, distributors and third ▪Increased sales skills and motivation by providing management training and workshop to filed team, agents/distributors ▪Engaging and improving HR Management by implementing hiring and leadership model (DISC / Situational)
MISSION: BOOST BRAND AWARENESS and DEVELOP RETAIL STRATEGY ▪Responsible the Retail Branch focus on Sales, Marketing, Buying, Operations and HR (full P&L) ▪Improved branch profitability by revieing assortment, store clustering, marketing actions and store leases ▪Increased store performance (in-season and on sale) by implementing a retail marketing calendar ▪Increase share of sales on Shoes and Denim by supporting Designer and VM on new Store Concept/Refitting ▪Defined Customer profiles by developing CRM (db and tool) and carrying out in-store customer surveys ▪Improved Store teams skills by providing training (product, management) and implementing performance review process
MISSION: FROM B2B COMPANY TO GLOBAL BRAND ▪Responsible for the brand image development and implementation at international level for the B2C ▪Design and implementation of ATL & BTL tools (including Catalogue, Fairs) cooperating with PM, Marketing Teams, agencies ▪Support development of Brand Credibility in Design and Lifestyle Market by bringing brand-driven lifestyle culture and experiences ▪Improved brand image and marketing tools development by supporting creatives, agencies and colleagues with guidelines and coaching, ▪Improved consistency of DEM and Online actions with brand positioning by liaising and supporting Digital Marketing team. ▪Developed communication tool / event to support product managers on go-to-market plan ▪Testing the business potential of the smart fitness devise by supporting the Launch of the 1st Activity Tracker with communication activities
MISSION: BECOME THE LEADING LUXURY LIFESTYLE BRAND ▪Responsible for marketing research and media analysis at corporate level for all business units (Jewelry, Watches, Perfumes, Bags, Hotel) ▪Support Top Team to analyze, establish and develop brand credibility in business with focus on High Jewelry, Watches, Hotellerie, Accessories ▪Improved media planning and PR office evaluation by setting up a media analysis system for all Business Units, at worldwide level to ▪Supported corporate Senior Management by sharing brand audit results and strategic insights ▪Ensured marketing intelligence effectiveness by managing and supervising consultants pitch, filed interviews and focus groups ▪Supported WW Communication Offices by analyzing and sharing media planning and editorial results
MISSION: CHALLENGE THE LEADER AS ICONING ITALIAN FASHION HOUSE ▪Responsible for communication analysis, budgeting and new media ▪Manage media (Advertising & PR) analysis at worldwide level to monitor ROI on media spending ▪Support Communication Director and President on Media spending and budgeting process related topics ▪Control of media spend and invoicing process liaising with controlling and accounting departments ▪Increased brand and product visibility by launching the first company web site ▪Improved customer experience by implementing the digital catalogue in flagship boutique (Milan)