Digital media and communications professional with a passion for creating engaging content and enhancing the presence of both emerging and legacy brands. With a decade of experience in digital marketing, I specialise in developing data-driven strategies and creative content that not only drives engagement and growth but also delivers impactful campaigns, fostering long-term brand success.
- Oversee, plan, execute, and manage the @curtinlifeaustralia Instagram and Curtin Life YouTube channels, creating engaging content for Digital Student Engagement platforms, including social media, the current students' website, the digital screen network, and email. Successfully enhanced channel engagement, achieving significant year-over-year growth in followers, reach, and overall engagement. - Responsible for managing two direct and two indirect reports, delegating tasks, and providing coaching, mentoring, development, support, and guidance to help achieve team objectives. - End-to-end campaign management in collaboration with the Student Life and Community portfolio and key university stakeholders to develop and implement digital communication strategies that align with our audience, goals, and objectives. - Collaborate with campus partners to gather and create compelling stories, news, and updates that showcase student achievements, initiatives, and campus life. - Monitor and analyse the effectiveness of digital communication efforts, using monthly reported analytics and data-driven insights to continuously refine strategies and improve engagement metrics. I successfully worked alongside the analytics team to automate reporting, streamlining operational time and significantly improving our reporting process. - A highlight in this position was travelling to Kalgoorlie (regional university campus) to create content for regional, and international students, leading to a team nomination for the VC Excellence Award in both the Relationships and People categories, selected from over 3,000 staff members.
- Managed social media strategy, website communications, and digital content for multiple wine brands under the Tate Wine umbrella. Oversaw the social accounts for eight distinct labels—Miles From Nowhere, Small World Wines, Tatelbaum Wines, Franklin Tate Estates, Tate Wine, Narrative, Interlude, and Unforgettable Perth—crafting tailored content to strengthen brand identity and engage target audiences. - Collaborated cross-functionally to align digital storytelling with business objectives, ensuring content needs were met across teams. Conceptualised, directed, and curated weekly photo shoots, overseeing the entire creative process to ensure content resonated with each brand’s unique audience and remained aligned with evolving trends and social media best practices. - Key achievement: Alongside my role, I played a pivotal part in the small planning committee for Unforgettable 2023, the inaugural Alzheimer’s WA fundraising ball. Where I contributed to planning, event strategy, execution, and stakeholder engagement, helping raise $130,000 through ticket sales, sponsorships, and live/silent auctions (200+ attendees, 9 live auction items, 20 silent auction items).
- In my role as the Social Media Coordinator at Tate Wine, I was responsible for coordinating all social media, website communications, and public relations for the diverse portfolio of brands under the Tate Wine umbrella. This included managing the online presence of eight labels: Miles From Nowhere, Small World Wines, Tatelbaum Wines, Franklin Tate Estates, Tate Wine, Narrative, Interlude, and Unforgettable Perth. Each brand had a well-established voice, brand identity, and target demographic, and my role was to curate content and copy that upheld and enhanced these brand legacies. - Additionally, I oversaw event planning within the company, ranging from consumer events to wine dinners and charity balls. I collaborated with various departments to understand their content needs and worked closely with our photographer to plan and execute weekly photo shoots. This content had to align with each brand's identity, current trends, and areas where further development was needed.
- Managed event operations, bookings, staff rosters, and collaborated with key stakeholders to deliver seamless, high-quality experiences in the venue. - Managed and led social media and marketing strategy to enhance brand visibility, audience engagement, and long-term growth, ensuring a cohesive brand identity across all channels.
As the Social Media and Marketing Manager at Sfera's Park Suites & Convention Centre, I played a pivotal role in enhancing the venue's online presence and marketing strategies. Sfera's is a versatile venue boasting 8 state-of-the-art function and event rooms accommodating 20-450 guests, along with 22 modern accommodation suites. - Enhanced the venue's online presence and marketing strategies, attracted new patrons and drove direct sales for in-house events. Curated social media and marketing content in collaboration with stakeholders. - Planned, ticketed, marketed, created content for, and ran operations for frequent in-house events such as Melbourne Cup, Valentine's Day, New Year's Eve, Christmas, and other key dates throughout the year (with 200+ patrons).
- Developed and executed a results-driven social media strategy, increasing audience engagement and brand visibility. - Created compelling content and storytelling that resonated with our audience. Leveraged social media analytics to optimise content performance and engagement. - Designed and managed website updates, ensuring accessibility, inclusivity, and a seamless user experience. - Enhanced brand presence through digital marketing initiatives, audience engagement, and strategic collaborations. - Led and coached the team through high-demand periods, ensuring efficiency, attention to detail, and exceptional service during peak events like Valentine’s Day. - Developed and delivered structured training programs, upskilling staff in floristry techniques, customer service, and workflow management. - Managed a team of 13 staff, including 8 florists and 5 couriers, overseeing daily operations, workflow coordination, and customer service. - Fostered strong communication and collaboration, creating a positive work environment that supported team growth and high performance. - Scaled the business from 20 deliveries a day with 3 staff to 150 deliveries daily with a team of 13, expanding our social and storefront presence and earning recognition as Adelaide's best florist by The Advertiser in my final year.