An omni channel Art Director with experience in both editorial and commercial practice. My aesthetic comes from exposure to luxury, print and my agency background working across 360° campaigns. I'm passionate about increasing brand awareness through multiple creative touch points.

I collaborate with a large roster of photographers, stylists, beauty artists and set designers to create high-end fashion stories. I also work closely with developers to realise digital experiences across the web.

I function best as a part of multiple teams - covering anything from visual merchandising to product design. I’m hyper creative, organised and fortunate to have worked with amazing people throughout my career so far.

At MATCHESFASHION I was head of the creative department. Working alongside the Creative Director and fashion teams to oversee new shoot creative and assisting where necessary to improve the visual direction of the MATCHESFASHION brand. I managed the design and video teams and our work touched Creative, Design, Fashion, Social, Brand Partnerships and Marketing as a whole.

Whilst at Farfetch, I led the creative for the Media Solutions team. We functioned as a mini agency within Farfetch, enabling brands to re-skin themselves through our lens. I managed all the creative output for the team, from advertorial content to digital experiences, pitch decks to client facing presentations.

I oversaw an amazing team of creatives from design to production. Reporting into the Content Director and VP of Brand Marketing and Media Solutions to ensure company wide aesthetic and strategic cohesion.

Whilst at Vogue, I created web solutions for high end brands within the context of fashion and beauty. It was here that I began branching into Art Direction as I realised I had a passion for conceptualising and visualising a brand's identity within the Vogue umbrella.

I was fortunate enough to work with a brilliant and passionate team within the publishing world. I design for the responsive web, trying new mechanics to create beautiful pieces of interactive work. I also love working in print.

It's this strong balance between the fluidity of web and the structure of print that's become the solid building blocks I use in my design process.