20 years experience of Design & Art Direction, Campaigns, Creative strategy, Conceptual Design, Print, Digital and Social Design, Branding & Identity, Typography, Editorial - Magazine, Book Design, Marketing Design, Shoot Production, Mentoring and Team Leadership. Extensive Global and Luxury Brand experience. With a career that spans almost 20 years across branding, commercial, editorial, marketing and advertising, I have enjoyed working with a roster of internationally recognised luxury clients, and esteemed brands. Passionate about visual storytelling; from initial concept and strategy - I create and deliver considered design and imaginative, engaging content. My experience agency and client-side, with clients from start up to global, has given me a unique perspective from which to form a cohesive and holistic creative response. Selected Clients: 34 MAYFAIR, ANNABEL’S, AQUASCUTUM, BALTHAZAR, BEEFEATER GIN, BREITLING, CBRE, CHIVAS BROTHERS, DEDICA ANTHOLOGY, DIAGEO, DOM PÉRIGNON, DORCHESTER COLLECTION, GIEVES & HAWKES, GOODWOOD, GRAFF DIAMONDS, GROSVENOR ESTATES, HURLINGHAM POLO, J. SHEEKEY, J.P. MORGAN, KILGOUR, KNIGHT FRANK, LALO SPIRIT, LANDSEC, LORO PIANA, MARCUS WATCHES, MSC, NOEMA, NYETIMBER, OMEGA, ORANGE, PAL ZILERI, PAUL SMITH, PERRIER JOUËT, PERNOD RICARD, SCOTT’S, SELFRIDGES, SEXY FISH, SWAROVSKI, THE BIRLEY GROUP, THE CARNEGIE CLUB AT SKIBO CASTLE, THE CORONATION CUP POLO, THE GUARDIAN, THE ROYAL EXCHANGE, THE RUG COMPANY, THE RUNNYMEDE-ON-THAMES HOTEL, THE TELEGRAPH, THE WEEK, TRIUMPH, TURNBULL & ASSER, UBS, VERSACE, VICTORINOX 2:1 B.A. (Hons) Graphic Design, University of the Arts London.
06/21 - present Freelance Design & Art Direction 03/2021 - 06/2021 Freelance Art Director, Winkreative 07/2020 - 03/2021 Freelance roles for property marketing, art direction for private banking and alcohol, packaging design, campaign pitch work, various logos and branding briefs for start-ups. 12/2019 - 7/2020: The Daily Telegraph Paternity cover - Senior Designer Responsible for subscription marketing design output; across digital and print titles. Capitalising upon record Pandemic audiences, meant creating strategic campaigns across acquisition and retention - I helped develop a creative strategy of aligned communication for non/subscriber messaging, demonstrating breadth of content and quality of journalism as core principles, with user journey flows redefined to reflect audience segmentation. Paid subscriptions at their highest level in its 160 year history - up 23% YoY. 10/2019 - 11/2019: Freelance Art Direction for pitches - film storyboarding, BTL advertising and OOH campaigns. 4/2019 - 9/2019: The Rug Company Maternity cover for the Creative Director Overseeing the studio output of the London and NYC teams (7 designers). With all marketing and creative content generated in-house; brand, digital, advertising, social, marketing, print, events, film, animation, campaign photography, visual merchandising and influencer content. Co-ordination of cross-channel campaign rollout. Budget, scheduling and resourcing. 4/2012 - 4/2019: Show Media Art Director - Design for print, Digital & Social, Branding, Film, Photography for luxury and esteemed brands