Christina Schmitt
My business expertise and my knowledge of the sectors of luxury, fashion, beauty/cosmetics, industry, retail, and now Art allow me to deploy a strong ability to adapt to different universes. Quadrilingual (FR, EN, SP, IT), my multicultural expertise is an asset for international projects but also local. My 360° strategic vision / communications expertise, creativity, as well as my managerial and analytical skills lead me to meet ambitious challenges. -360° strategic vision -Expertise in the communications fields : strategy, events, PR/Influence, brand content, image -Sectors: Art, luxury, fashion, beauty, industry, retail -Budget management -Brand strategy & communication -Management of change -Management of multicultural teams & personalities -Quadrilingual
-Managed the gallery space - Quai Voltaire, optimizing the presentation of artworks and ensuring a welcoming experience for visitors. -Developed artwork sales, focusing on commercial strategy, providing personalized client support. -Contributed to organizing exhibitions, selecting artworks, and representing the gallery at art fairs. -Fostered relationships with existing artists and actively sought and recruited new talents to enhance the gallery's portfolio.
In charge of worldwide PR & IM strategies for Gucci, Hugo Boss, Jil Sander, Escada & Joop! / Alexander McQueen, Balenciaga / Burberry (EMEA, North America, Latham, APAC) - 7 team members. -Managed the transition of ex.Procter & Gamble Galleria brands & Burberry within Coty: New Coty IM model, business processes, teams intergration, new definition of the PR strategy, brand relaunching... -Conducted the global communication strategies and plans for PR/social/digital campaigns including content creation & storytelling, in relation with the marketing departments and Fashion Houses
In charge of the definition & implementation of the brand’s worldwide communication/PR strategy (EMEA, North America, Latam, Apac) and of its 1st two fragrance lines (Valentina & Valentino Uomo/Donna) - hierarchical & functional (markets) management. -Led the worldwide launch of the new licence “Valentino Parfums” in relation with the marketing department and Maison Valentino
In charge of the definition & implementation of worldwide communication/PR plans (26 markets) in line with budget. -Conducted the launch of the beauty brand on new markets (China, Denmark, Portugal, Czech Republic, Greece), and new product launches, in relation with the marketing department, scientific laboratories and Giorgio Armani
In charge of the implementation of worldwide communication/PR plans - 3 team members. -Created PR tools for the markets & organised international and regional events
-Prospected new clients (India, Sweeden), presented agency, answered call tenders -Coordinated & developed L’Oréal Professionnel & Colgate Palmolive accounts
-Organised events for T-Mobile
-Coordinated, handled client/agency interface, developed accounts such as Maître Kanter & Foster’s (Brasseries Kronenbourg) / Soupline, Ajax & Tahiti (Colgate Palmolive), Haci Sakir & Palmolive (CP Turkey) / Etam / Bahlsen / Rémy Martin / Michelin
-Coordinated "News" & "Lifestyle" pages, defined thematics for each magazine issue
Vogue, Gourmet, The New Yorker, Condé Nast Traveller, Mademoiselle, Self, Lucky, Wired & Condé Net -Fact checked articles & researched for editorial content, thematics & illustrations