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Christina Schmitt

Head of communications / Luxury, Art, Beauty, Industry Communications, Strategy, Brands, Licences / International
About

My business expertise and my knowledge of the sectors of luxury, fashion, beauty/cosmetics, industry, retail, and now Art allow me to deploy a strong ability to adapt to different universes. Quadrilingual (FR, EN, SP, IT), my multicultural expertise is an asset for international projects but also local. My 360° strategic vision / communications expertise, creativity, as well as my managerial and analytical skills lead me to meet ambitious challenges. -360° strategic vision -Expertise in the communications fields : strategy, events, PR/Influence, brand content, image -Sectors: Art, luxury, fashion, beauty, industry, retail -Budget management -Brand strategy & communication -Management of change -Management of multicultural teams & personalities -Quadrilingual

Previous Brands
Galerie Dutko
Coty
Puig
L'Oréal
L'Oréal
Dragon Rouge
Paris Venise Design - Interbrand
Madame Figaro - Figaro
Condé Nast
Work Experience
Director of sales & Customer relations, Artists liaison
Feb ‘22 - Now
Galerie Dutko

Global PR & Influencer Marketing Director
Nov ‘16 - Feb ‘18
Coty

In charge of worldwide PR & IM strategies for Gucci, Hugo Boss, Jil Sander, Escada & Joop! / Alexander McQueen, Balenciaga / Burberry (EMEA, North America, Latham, APAC) -Conduct of global communication strategies and plans for PR/social/digital campaigns including content creation & storytelling, in relation with the marketing departments and Fashion Houses -Management of the transition of ex.Procter & Gamble Galleria brands & Burberry within Coty: New Coty IM model, business processes, teams integration, new definition of the PR strategy, brand relaunching... -Management of a total budget of 4.5M€ -Coordination of public relations/social media and production agencies (publishing & events) -Direct management of team recruitment based on identified needs per brand

International Communications Director - Valentino Parfums
Oct ‘10 - Dec ‘15
Puig

In charge of the definition & implementation of the brand’s worldwide communication/PR strategy (EMEA, North America, Latam, Apac) -Lead of the worldwide launch of the new licence “Valentino Parfums” in relation with the marketing department and Maison Valentino (CD - Maria Grazia Chiuri & Pier Paolo Piccioli) -Definition and implementation of the brand’s worldwide communication/PR strategy (EMEA, North America, Latam, Apac) and of its 1st two fragrance lines (Valentina & Valentino Uomo/Donna): >Managed 20 local PR managers and supervised their initiatives (strategy, events, press & social media actions) >Determined communication fundamentals: message, language and image >Defined and implemented launch communication/PR plans >Created brand/product PR tools (press kits, PR websites, platforms, guidelines, Q&As, films, visuals, speeches) >Organized international press/influencers events which included brand/fragrance presentations, gala dinners/balls & Valentino couture Ateliers visits >Selected, negotiated and signed contracts with external partners >Negotiated editorial masterpieces, managed spokespersons: Valentino Creative Directors, CEOs, perfumers & testimonials - Animation of Valentino internal communication: PR seminars, fashion & fragrance news, presentations, best press clippings reports…

International Senior Communications Manager - Armany Beauty
Jun ‘07 - Oct ‘10
L'Oréal

In charge of the definition & implementation of worldwide communication/PR plans in line with budget -Definition and implementation of worldwide communication/PR plans (26 markets) -Launched the beauty brand on new markets (China, Denmark, Portugal, Czech Republic, Greece) & the 1st skincare line Crema Nera along with new makeup launches, in collaboration with the marketing department, scientific laboratories & Giorgio Armani Spa : - Created PR tools (press kits, releases & visuals) & guidelines for local PR launches/events - Organised international (3), local (25) brand/product press events & Makeup Master classes (10) - Handled beauty backstage communication (storytelling, images, press relations) - Managed brand ambassadors - Animated Giorgio Armani internal communication: PR seminars, fashion & beauty news, presentations…

International Communications Manager / Biotherm
Apr ‘06 - Jun ‘07
L'Oréal

In charge of the implementation of worldwide communication/PR plans -Implementation of worldwide communication/PR plans in relation with the marketing department and scientific laboratories -Organized international press events in France, Monaco & Asia -Supervised press trips at Monaco laboratories for European & Asian editors -Created PR tools (press kits, releases & visuals/films) & guidelines for local product launches/PR initiatives

Luxury Division Development & Project Manager
Jan ‘06 - Apr ‘06
Dragon Rouge

-Prospected new clients (India, Sweden), presented agency, answered call tenders -Defined brand strategies, inducted competitive & market analysis -Coordinated & developed L’Oréal Professionnel & Colgate Palmolive accounts

Communications & Events Consultant
Jan ‘05 - Jan ‘06
Self employed

-Organised events for T-Mobile

Senior Project Manager
Jan ‘02 - Jan ‘05
Paris Venise Design - Interbrand

-Coordinated & developed accounts such as Maître Kanter & Foster’s (Brasseries Kronenbourg) / Soupline, Ajax & Tahiti (Colgate Palmolive), Haci Sakir & Palmolive (CP Turkey) / Etam / Bahlsen / Rémy Martin / Michelin -Handled client/agency interface, budget, recommendations, analysis -Wrote concepts & claims, press releases on agency projects

Editorial Coordinator & Assistant to an Editor in Chief
Jan ‘01 - Jan ‘02
Madame Figaro - Figaro

-Managed & coordinated the « Lifestyle » pages - fashion, interior design, travelling, sports… -Handled the interface between the artistic department, journalists and editors -Wrote, ordered & proof-read articles, organised layouts with photographs & illustrations

Editorial & Advertising/Promotions Assistant (New York)
Jan ‘00 - Jan ‘01
Condé Nast

Vogue, Gourmet, The New Yorker, Condé Nast Traveller, Mademoiselle, Self, Lucky, Wired & Condé Net -Fact-checked articles -Researched for editorial content, thematics & illustrations -Placed print orders and selected photographs for editorial features, liaised with domestic & international agents

Languages
English - Native
French - Native
Italian - Basic
Spanish - Fluent
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
Education & Training
Instituto de Formación Empresarial
‘97 - ‘97
Diploma of Spanish Language & Culture, delivered by the Chamber of Commerce of Madrid
NEGOCIA - Centre international de formation à la vente et à la négociation commerciale
‘96 - ‘99
Master in Business, Marketing
Grand Paris, France