Elena Taraskina Ohannessian

10+ years of marketing and communication experience with Unilever, L’Oréal and most recently my own branding agency.
Portfolio website

SKILLS • Brand strategy and management: brand positioning, product portfolio, market analysis, consumer research, product design, brand performance analysis • Marketing and brand communication: packaging design, advertising, content production, art direction • Creative teams’ sourcing and management • Project planning and budgeting • Client management • Pitch deck preparation and presentation INDUSTRIES Cosmetics • Fashion • Hospitality • Digital Services • Food & Beverages MARKETS France • UK • USA • UAE CURRENTLY OBSESSING OVER Design that sparks emotion, snappy storytelling, conceptual set-design and art history.

Previous Brands
Door 11 Agency
Work Experience
Experienced Brand Manager / 10 years / ex-L'Oréal
Sep ‘21 - Now
Door 11 Agency

Over 20 projects completed across 6 industries (beauty, luxury, fashion, hospitality + others). Worked for brands based in France and abroad (USA, UK, UAE, Russia). Accompanied clients on: - Brand Strategy - Visual Brand Identity - Brand Activation - Content Production

International Brand Manager
Sep ‘15 - Apr ‘21

Led the innovation pipeline strategy and international communication development for 3 different brands (Vichy, La Roche-Posay, L'Oréal Paris). Achieved double-digit growth on assigned product portfolios + delivered breakthrough campaigns with strong KPI's.

Brand Manager
Aug ‘12 - Sep ‘14

Successfully completed Unilever's Future Leaders Programme and took over the Lipton tea brand as Brand Manager. - Relaunched Lipton Green with a 360 media campaign and a nation-wide PR activation - Organized and rolled out a massive competition-mechanic promotion with media support and in-trade activation - Stabilized performance in the context of a price war across the tea category

English - Native
French - Native
Spanish - Basic
Education & Training
Future London Academy
‘22 - ‘22
Future of Branding Certificate
‘21 - ‘22
Art Direction Certificate
Art Direction
HEC Paris
‘14 - ‘15
MSc Marketing
Aston Business School
‘08 - ‘12
BSc International Business & Management
Paris, France