Commercially aware creative with 6+ years’ experience co-founding and scaling a menswear brand through branding, content and campaign-led storytelling. Experienced across creative direction, social-first content, shoot production and audience growth, with a strong understanding of contemporary fashion culture and digital engagement. Skilled at developing culturally relevant creative that balances aesthetic direction with commercial performance.
• Managed social media marketing for a boutique guesthouse over a 6-month period • Grew Instagram following from 200 to over 2,100 followers through organic content strategy • Created high-performing short-form video content, including a reel achieving 26,000+ views • Planned and executed a social media giveaway generating 1,200+ comments and 888 likes • Developed and managed Meta (Facebook/Instagram) advertising campaigns • Built and maintained a cohesive, clean, and professional boutique brand identity
• Created and multi-channel marketing assets across social media, email campaigns and website • Planned, managed and executed marketing activations for events, pop-ups and industry expos • Owned end-to-end event marketing delivery including budgeting, logistics, creative planning and on-site execution • Collaborated with creative, production and external partners to deliver cohesive campaign and event experiences • Managed campaign timelines and budgets to ensure efficient delivery and commercial alignment • Analysed performance of campaigns and activations to inform future creative and marketing decisions • Created supporting content around events, particularly for social
• Leading Social Media strategy • Write Social Media copy and captions • Repurpose News, Editorial & PR content into bitesize, engaging chunks for Social Media • Create graphics, stories & interactive content • Create visual assets for Social Media • Report & analyse weekly metrics across all Social Media channels • Boost community engagement to increase Erudus followers & brand awareness • Using scheduling software to schedule & track Social Media posts • Manage newsletters including planning, writing & scheduling
Instagram: @secondskin www.secondskinltd.com
• Assistant stylist on Alexander Mcqueen, Hugo Boss, Omega, Pinko & Bvlgari photo shoots • Gained first hand experience communicating with HPR Agency, Karla Otto, Purple PR, SANE Communications, Alexander Mcqueen, Victoria Beckham & Christopher Kane • Gained a higher knowledge and understanding of the relationship between publishing and PR within the fashion industry • Responsible for dealing with expensive garment samples and docketing them and returning to the relevant clients • Logistics on how to be a Fashion Editor and Art Director
• Assistant stylist on Alexander Mcqueen, Hugo Boss, Omega, Pinko & Bvlgari photo shoots • Gained first hand experience communicating with HPR Agency, Karla Otto, Purple PR, SANE Communications, Alexander Mcqueen, Victoria Beckham & Christopher Kane • Gained a higher knowledge and understanding of the relationship between publishing and PR within the fashion industry • Responsible for dealing with expensive garment samples and docketing them and returning to the relevant clients • Logistics on how to be a Fashion Editor and Art Director
LIVE BRIEF WITH FASHION REVOLUTION @ NORTHUMBRIA UNIVERSITY • Primary and secondary research into existing Fashion Revolution audience and researched methods on how to diversify and increase engagement rate with Fashion Revolution as a brand • Encourage grassroots action with consumers to adapt a more customising, sustainable mindset • Curate a contemporary, timely PR campaign that will resonate with existing and target Fashion Revolution audiences
• Intermediary between faculty and student-body • Attending termly faculty board meetings • Organising / chairing student meetings • Sharing and communicating feedback appropriately to faculty and students • A trusting confidant to students who felt comfortable voicing concerns / problems • A strong communicator between both parties to improve academic experience of both the faculty and the students
• Generate sales opportunities to new and existing customers • Work efficiently under pressure to 14 Key Performance Indicators • Manage and organise invoices for business customers • Deliver excellent and friendly customer service • Can communicate and pitch benefits of a product or service clearly and tailor it to consumer needs • Gained confidence and social skills through communicating with diverse range of people