Mihaela Dimitrova
Graduate in Fashion Marketing Management at Polimoda, with a strong focus on the product and its meaning, value, and placement, I bring a precise, analytical mindset, a strong attention to detail, and a clear desire to learn by doing. I approach fashion marketing from multiple perspectives mapping the systems where brand strategy, consumer psychology, and market dynamics create real business value. I synthesize complexity into clarity, bridging the gap between emotional insight and data-driven strategy. Open to opportunities in brand strategy, marketing & communication strategies, consumer insights, merchandising, or cultural strategy roles where strategic thinking meets human understanding. Based in Florence, EU passport, willing to relocate.
Content creation fair and events, buyer interviews Pitti Uomo (led to 10% follower growth (25k+ new followers)) Pitti Bimbo, Pitti Taste, Testo
Sales activity, contemporary menswear floor, briefings and workshops (up to €97k floor turnover/day, loyalty program, tax fee, Ali Pay) Exposure to commercial KPIs, loyalty program metrics, business performance
Office assistant, exposure to strategic brainstorming sessions and creative agency environment Scheduling appointments with key clients (McDonald's, Lidl)
Coding market research data on consumer sentiment (Bruschetti Maretti) Product testing and consumer interviews for new products (Pirinsko 0%) Transcribing focus groups and sentiment mapping (Puffies) Conducted customer satisfaction surveys