11+ years ofexperience in Marketing: 7 years in marketing communications, 4 years in product management Successful Product Launches: Launched 8 new product models and 10 minor changes, including new model generations. Developed 4 product strategies, full product life cycle management. t Strategic Leadership and Product Developement: Led the first Completely Built Unit model launch with comprehensive 360-degree support (involving up to 25 cross-functional teams in 8 countries), resulting positive profitability and a highly successful launch campaign. Business cases development. Global and go-to-market strategies implementation. Core Competencies: Excellent communicator and strategic thinker with the problem-solving mindset, excellent in building strong partnerships and delivering compelling presentations. High emotional intelligence, resilience and a collaborative approach. Well-structured and deadlines respectful. Openfor learning. Strategic mindset Microsoft 365 (advanced Excel, PP), Google Workspace, Asana, Trello, Business analysis, Agile, JATO.
Retention Database and Reporting: Developed and implemented a retention reporting system resulting sagnificant customer retention strategy enhancement. Product performance Customer Profile Dashboard: Successfully launched a brand new customer profile dashboard based on analitics from the New Car Buyer Survey (NCBS) and corporate databases focused on customers needs. Market trends & research analysis. Loyalty Strategy Development: Developed a 5-year loyalty strategy vision for Africa, the Middle East, India, Europe, and Oceania regions based on specific regional needs. Consumer expertise analysis Strategic Partnerships and Building Relationships: Established sustainable and effective collaborated with financial partners across 11 countries. Moscow, Russia
Financial Performance Optimisation: Profitability management of 3 models by increasing net revenue via price management and optimizing marketing expenses based on market fluctuations. Renovation of product pillars & positioning. Marketing Campaign Management: Designed and managed incentive promotion campaigns, overseeing variable marketing expenses up to 12% of turnover. Performance indicators analysis. KPIs management. Cross-Functional New Model Launch: Successfully led 25 stakeholders teams from 8 countries for 360-degree launch activities. Media Engagement: Crafted and delivered product presentations to journalists and influencers, conducting test drives for up to 100+ media representatives. Training materials and Q&A creation.
Community Management (SMM): Successfully launched and managed 11 social media communities and established it's outsource management. Product roadmaps creation Influencer and Blogger Relations: Established and maintained effective face-to-face communication with over 200 bloggers and influencers, leading to the successful launch of a brand new ambassador program. Loyalty Program and CRM Strategy: Developed and implemented a comprehensive loyalty program and CRM communication strategy that increased retention up to 20% in a year. customer satisfaction evelopment Data Compliance: Ensured personal data storage and processing compliance with GDPR and local personal data policies.