Having worked in the fashion industry for over 15 years I have experience in both big and small businesses, within the UK and the USA. My strengths lie in overall strategy and helping diversify product categories. Having worked closely with design teams, I have a huge understanding of the product but am incredibly analytical. This has allowed me to recognise newareas of growth and opportunity. An example of this was during my time at Rixo as Head of Buying I introduced ‘solids’, which is now 30% of their business. I was fundamental in building strong relationships with suppliers, allowing us to grow with healthy margins and ensuring capacity was never compromised. My last role was Brand Director. I was responsible for how the brand was perceived to the customer. My 4 years spent in America enabled me to launch and build a US presence. I managed and executed all collaborations both product and partnerships within the business. I am looking to take on consultancy projects from now until December. I am passionate about growing brands and recognising new areas of opportunity.