Nazli Onursal, Cpa, Pmp
Finance executive with c.25 years of experience across diverse finance functions, including 10 years as Chief Financial Officer. Industry expertise spanning Luxury & Premium Beauty Retail, E-commerce, FMCG, Production, Heavy Industry Manufacturing (Glassware), and Management Consulting (FP&A Performance Improvement) Skilled in Strategic Planning, Budgeting, Reporting, Controlling, Accounting, Finance Transformation, Project Management, Transfer Pricing & Internal Audit.
• Directed strategy, budget, financial controlling and internal audit for 14 countries (550 stores & 11 e-coms) • Business partner for country GMs & CFOs • Explored white spaces for the European Region for growth opportunities and developing business cases • Piloting the consolidated results of the region for monthly landings, quarterly forecasts, actual closings • Overseeing real estate development feasibilities for new store openings, relocations, remodelings, closings • Board member of 10 european entities
• Directed financial controlling, accounting, internal audit and IT functions with a team of 13 finance professionals for the Turkish market (41 stores & e-com) • Strategy & budget planning, IFRS reporting, controlling, accounting, treasury management, working capital & cash flow management, overseeing internal audits & fraud investigations • Guiding commercial strategy & operations during COVID pandemic and macroeconomic instabilities • Pricing, KCP promotion feasibilities, post promotion analysis • Sales bonus and incentives planning, revenue & profit growth management by product categories • E-com support in forecasting, margin & expense management, customer acquisition, churn decreasing plans • Profit Protection Plan execution for OPEX & CAPEX optimizations • Real estate development feasibilities for new store openings, relocations, remodelings, closings
16 legal entities across 10 countries (Europe, Turkiye, Russia, Egypt, China, U.S.A), quoted in Borsa Istanbul (BIST), 9 glass manufacturing & 2 package production plants in 4 countries, 52 retail stores & e-commerce • Directed the finance function for Glassware & Packaging production plants having B2B Sales, Retail, E-com channels spanning internationally with a team of 110 finance professionals • Led strategic planning for production capacity & B2B sales network for 9 manufacturing plants international • Carried out financial transformation projects to improve finance function efficacy • Restructured the financial structure of the parent glassware company • Managed budget planning, reporting, financial controlling, cost accounting and transfer pricing activities • Board member of 13 entities international
• Managed finance & accounting consultancy services for clients in various industries including Telecom, FMCG, Pharmaceutical, Financial Services and Construction • Fast Close (Order to Cash, Purchase to Pay, Record to Report) process efficiency & monthly close time improvement projects • Finance Function Effectiveness assessments for Private Equity due diligences • Procurement process efficiency & compliance improvement projects • Shared Service Center design • Budget Process design for SAP BPC implementation • Transfer Pricing Policy & Procedure development
• Managed finance & accounting consultancy services for clients in various industries including Telecom, FMCG, Pharmaceutical, Financial Services and Construction Researches Published by PwC Advisory : • We need to talk about Management Reporting! (2013) • What do Private Equity Funds expect from CFO's? (2012) • Net working capital industry trends in Turkiye (2011) • What do CEO’s expect from CFO’s? (2010)
Borsa Istanbul (BIST), Securities