Robert Fridovich

Consultancy empowering businesses and business leaders with strategic and operational solutions Mission: Elevate marketing communications strategy, operations and talent • Counsel founders on overall marketing, branding, partnerships, communications, events, corporate reputation • Pilot public relations: materials (press releases, fact sheets and bios), outreach with journalists • Develop social media content strategy: themes, guidelines, evaluation plan • Assist with organization and recruitment of marcomm teams • Clients: Pluxee (employee benefits), NX2U (social medium for business travelers), Deezer (music experience platform), Terranam Wellness (luxury retreats and wellness center), Vivendi (entertainment company)

Training software platform, scale-up with 120 employees across Europe Mission: Escalate brand across Europe • Design B-to-B brand strategy: purpose, storytelling, identity, guidelines, content • Lead media relations (tools, tracking and agency management): 156M reach in start-up, tech, HR, business press (vs 12M in start-up before) • Reinvent annual corporate event (transformation and personalization): 300 L&D European leaders (vs 150) • Develop and execute internal communications strategy (townhalls, interventions, seminars, monthly events) • Identify, monitor and improve KPI performance (articles, reach, impressions, followers, engagement) • Recruit and guide team of three, optimizing spend and maximizing deliverables

Fragrance and Flavor House headquartered in Geneva, with 11,000 employees worldwide Mission: Reposition company as global industry leader • Increase corporate visibility: 150M reach in Women’s, Perfume, Beauty, Cosmetics media (vs 25M before) • Implement a culture of firsts: first communication at ACI, first communication for World Perfumer Meeting, first podcasts, first Instagram filter, first social media live events • Build company thought leadership with Top Management through public relations, social media strategy • Launch @FirmenichFine, earning 12,000 followers in twelve months with best industry engagement rate • Redesign internal communications: live events, online events, blogs, video, customer interviews, other content • Manage focused team of five (Paris, New York and Singapore) with annual budget of 220,000€

Global communications agency born in Chicago, with 6,000 employees worldwide Mission: Transform reputation as a creative and digital leader • Lead strategy across global and regional marketing, planning, creative, client, management teams • Curate, develop and distribute top case studies globally: templates, newsletter, awards, events, conferences

Media agency based in Paris with 8,000 employees worldwide Mission: Promote the digital and operational expertise of the group (3 500 employees) • Create identity and marketing for seven brands: Affiperf, Socialyse, Mobext, Ecselis, Adcity, DBi, Artemis Alliance • Develop media relations (monitoring, messaging, writing and contacts): up to 4.4 million reach per release (vs zero before) • Produce internal and external events: Global Leadership Meeting, Mobile World Congress • Manage seven-person, five-channel, five-day Havas Café social newsroom at Cannes Lions: 167K engagements • Lead relationships with sister agencies: Studio, Havas Production, Havas Digital Factory • Operate lean team with annual budget of 200,000€

Start-up focused on local advertising via social media content, team of five employees Mission: Improve editorial approach and develop marketing for new social media business • Drive cross-media content creation of 300 articles per week: Facebook (68 pages, 1.4 million fans, 5% engagement rate), Twitter (three accounts, 28,000 followers, 1.98% engagement rate), newsletters (five editions, 24,000 subscribers, 18% average click rate), blog (50,000 visitors per month) • Lead marketing and public relations activities (HyperParisien, Golden Blog Awards sponsorship) • Create annual branding benchmark study with Research team, proving an increase in brand awareness by 4% • Manage successful agency relationships: Creative, Media, Public Relations, Editorial • Supervise eight reports and control annual budget of 860,000€ (60% of operating budget)

Global communications group based in Paris with 62,000 employees worldwide Mission: Differentiate a holding company from its agencies and its competitors • Champion brand for Publicis Groupe (identity, guidelines, advertising, corporate gifts) • Reinvent corporate website (Grand Prix Stratégies du Design 2010) including a CMS solution • Launch news-driven iPhone app "Publi6ty" with more than 10,000 downloads in two months • Develop internal communications platform: social networking, widget and DAM creative archive • Organize events: Cannes Lions lunch (300 employees), Top Managers seminar (350), Sports Day (650) • Pilot weekly newsletter with 25 articles per publication and 3,000 subscribers to each version (vs zero before) • Direct special projects: CEO presentations, Ad Age special section, industry rankings, creative highlights, company history, Born in 1842: A History of Advertising • Lead relationships with agency partners: Marcel, Phonevalley, Publicis Events, Carre Noir, MS&L • Manage projects with an annual budget of 550,000€

Marketing services agency, affiliate of Bcom3, with 1,200 employees worldwide Mission: Manage international clients and digital projects for agency • Create more than 15 websites, mini-sites, email campaigns for lead generation, incentives, loyalty • Launch a migraine product in France working with an international coordination team • Implement a partnership-based sales promotion program with a grand prize contest and in-store POS • Manage multimedia team of up to twelve people • Clients: La Vache qui rit France / UK (Grand Prix Stratégies de l’Internet 2003); Mars / Masterfoods / Dolmio UK; CRT Paris Ile-de-France; CDT Val-de-Marne; Fiat France / Suisse; Pfizer US / France (Relpax); Western Union France / La Poste

Global communications agency born in Washington, DC, affiliate of Omnicom Group, with 1,300 employees Mission: Develop digital capabilities of agency • Write digital marketing plans encompassing website development and online media relations • Manage Interactive team and more than 20 projects with a budget of $500,000 • Clients: Partnership for Solutions, DuPont Biotechnology, The Robert Wood Johnson Foundation, Propane Education & Research Council, Plasma Protein Therapeutics Association, National Chicken Council, Japan Automobile Manufacturers Association Assistant/Account Executive, Healthcare Marketing (Specialized in Medical Research) Mission: Manage public relations projects for Healthcare clients • Develop media relations strategies, materials and lists; produce ANRs, VNRs, PSAs, websites, creative materials; lead day-to-day client contact; monitor budgets and activities; write new business proposals • Clients: University of Southern California San Diego Mild Cognitive Impairment Clinical Trial, Glaxo Wellcome The Asthma Treatment Study, National Institutes of Health Clinical Center, National Institute of Mental Health, Centocor Inc

Specialized advertising and direct marketing agency Mission: Manage and grow business with one dedicated client - Managed new customer direct mail package and sales collateral across twelve regional markets for client AirTouch Cellular - Presented creative and strategic documents, monitored budgets and schedules, developed creative briefs and strategies, maintained weekly status report and monitored postage payments