Robert Fridovich

Scale-up with 120 employees in seven countries in Europe, training software platform • Created brand and communications strategy: purpose, identity, integrated communications, innovative content, events and community activation • Developed a comprehensive media relations approach: tools, competitive tracking, PR agency and impactful storytelling, reaching 156M in start-up, tech, HR and business press • Rebuilt corporate reputation via high-end annual event with 300 L&D leaders • Increased trade show impact by improving coordination with Marketing, Sales, Product, Partners and Customers • Transformed employee experience: townhalls, management interventions, seminars and monthly events • Identified, monitored and improved KPI performance: articles, reach, impressions, followers, engagement, etc. • Established and guided a team of three experts to drive success with a limited budget

Fragrance and Flavor House headquartered in Geneva, with 11,000 employees worldwide • Developed marketing communication strategies and actions to reposition company as industry leader • Enhanced reputation of both Fine Fragrance and Consumer Fragrances reaching over 150M in Women’s, Perfume, Beauty and Cosmetics media • Changed communication culture: first communication at ACI, first communication for World Perfumer Meeting, monthly product launch communications, innovative Meet-a-Client series, first podcasts, increased digital marketing and advertising, etc. • Increased thought leadership with Top Management through public relations and social media • Launched @FirmenichFine: 12,000 followers in twelve months, best industry engagement rate, first filter, first live events, etc. • Reinvented communications for over 120 perfumers: messaging, coaching, public relations, video and social • Redesigned employee experience: live events, online events, blogs, video, customer interviews and other content • Managed focused team of five in Paris, New York and Singapore with minimal budget of 220,000€/year

Global communications agency born in Chicago, with 6,000 employees worldwide • Changed Edelman’s reputation by leveraging the creative work and the people behind the work • Created and distributed top case studies globally, including awards, events and conferences • Collaborated with the global and regional marketing, planning, creative, client and management teams to collect, package and amplify work from around the world

Media agency based in Paris, affiliate of Havas Group, with 8,000 employees worldwide • Established global communication policy for Middle Office (3,500 employees) and seven digital brands: Affiperf, Socialyse, Mobext, Ecselis, Adcity, DBi and Artemis Alliance • Developed brand identity and marketing materials for each entity (websites, social media, newsletters, cases, etc.) • Directed media relations: monitoring, messaging, writing, contacts (up to 4.4 million reach per release) • Produced internal and external events (e.g. Global Leadership Meeting, Mobile World Congress) • Managed seven-person, five-channel, five-day Havas Café social newsroom at Cannes Lions, delivering 167,000 engagements • Led relationships with sister agencies: Studio, Havas Production, Havas Digital Factory • Directed lean team with limited resources: budget of 200,000€/year

Start-up focused on local advertising via great ideas content on social media, team of five employees • Directed cross-media content development of 300 articles per week: Facebook (68 pages, 1.4 million fans, 5% engagement rate); Twitter (three accounts, 28,000 followers, 1.98% engagement rate); newsletters (five editions, 24,000 subscribers, 18% average click rate) and blog (50,000 visitors per month) • Led marketing and public relations activities (e.g. HyperParisien, Golden Blog Awards sponsorship) • Implemented annual branding benchmark study with Research team (increased brand awareness by 4%) • Managed successful agency relationships: Creative, Media, Public Relations and Editorial • Supervised eight reports and budget of 860,000€/year (more than 60% of operating budget)

Global communications group based in Paris with 62,000 employees worldwide • Served as brand champion for Publicis Groupe (cross-media branding, advertising and corporate gifts) • Launched mobile communication strategy via iPhone app Publi6ty (more than 10,000 downloads in two months) • Created weekly newsletter (25 articles per publication, 3,000 subscribers to both versions) • Developed internal communications platform: social networking, widget and DAM creative archive • Organized events: Cannes Lions lunch (300 employees), Top Managers seminar (350), Sports Day (650), etc. • Led collaborative relationships with agency partners: Marcel, Phonevalley, Publicis Events, Carre Noir, MS&L, etc. • Complete reinvention of corporate website (Grand Prix Stratégies du Design 2010), including a CMS solution • Led special projects: various CEO presentations, Ad Age special section, industry rankings, creative highlights, company story, Born in 1842: A History of Advertising, etc. • Responsible for projects worth an estimated value of 550,000€/year