Philippine Luzu
-
With my experience as a strategic planner for luxury brands, I analyze and dissect societal behaviors in order to help brands respond to their audience's expectations in line with their own identity. Curious and pragmatic, maieutics is my tool in my quest for beauty: the well-made, the authentic and responsible. Branding - Packaging - Retail - Influence strategy - Brand strategy - Brand Content
- Brands Philippine has worked with
- Carré Basset
- Crina Architecture
- Follow Agency
- Change
- Carré Noir
- Publicis 133
- Philippine's past titles
- Strategic Planner
- Strategic Planning Analyst
- Chef De Cuisine
- Strategic Planner
- Strategic Planner
- Strategic Planner
- Strategic Planner
To be discussed
Open to Full-time work
- Freelance Assignments
- Permanent Positions
- Hourly Consulting
Strategic Planner and trend forecaster
Self employed
Feb 2022 - Present
Branding - Packaging - Retail - Influence strategy - Brand strategy - Brand Content
Strategic Planner & Trendforecaster
Carré Basset
Jul 2021 - Jan 2022
Clients: Rémy Martin, Lola Rose, Bottega Veneta, Moët & Chandon Missions: Branding, Retail, Packaging, Brand Content
Chef de projet - New York
Crina Architecture
Feb 2020 - Jun 2021
Coordination of the project management team Management of layout and supplier relations Site supervision New York - Pound Ridge - Paris - Casablanca
Planneur stratégique
Follow Agency
Jan 2020 - Jan 2020
Development of the Lancôme Paris influence strategy
Planneur stratégique
Change
Feb 2019 - Dec 2019
Key accounts: Beiersdorf (Nivea, Eucerin), Casino Barrière, TGV Lyria, Andros Missions: advertising, brand platform, consumer branding, packaging
Strategic Brand Positioning
(Advanced)
Consumer Behavior
(Advanced)
Consumer Insight
(Advanced)
Pitching Ideas
(Advanced)
Luxury Brand Marketing
(Advanced)
Trend Forecasting
(Advanced)
English
Work Proficiency
CELSA - Ecole des hautes études en sciences de l'information et de la communication
Master degree
Master 2 (M2), Stratégie de Marque, création, innovation
2016 to 2017
École de Psychologues Praticiens
Master degree
Diplôme de Psychologues Praticiens, Psychologie
2010 to 2016
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