Philippine Luzu



Philippine Luzu

Strategic Planner and trend forecaster (Freelance)

Current Location

Paris, France

Philippine is available for work

With my experience as a strategic planner for luxury brands, I analyze and dissect societal behaviors in order to help brands respond to their audience's expectations in line with their own identity. Curious and pragmatic, maieutics is my tool in my quest for beauty: the well-made, the authentic and responsible. Branding - Packaging - Retail - Influence strategy - Brand strategy - Brand Content

  • Brands Philippine has worked with
    • Carré Basset
    • Crina Architecture
    • Follow Agency
    • Change
    • Carré Noir
    • Publicis 133
  • Philippine's past titles
    • Strategic Planner
    • Strategic Planning Analyst
    • Chef De Cuisine
    • Strategic Planner
    • Strategic Planner
    • Strategic Planner
    • Strategic Planner
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
  • Hourly Consulting

Strategic Planner and trend forecaster

Self employed

Feb 2022 - Present

Branding - Packaging - Retail - Influence strategy - Brand strategy - Brand Content

Strategic Planner & Trendforecaster

Carré Basset

Jul 2021 - Jan 2022

Clients: Rémy Martin, Lola Rose, Bottega Veneta, Moët & Chandon Missions: Branding, Retail, Packaging, Brand Content

Chef de projet - New York

Crina Architecture

Feb 2020 - Jun 2021

Coordination of the project management team Management of layout and supplier relations Site supervision New York - Pound Ridge - Paris - Casablanca

Planneur stratégique

Follow Agency

Jan 2020 - Jan 2020

Development of the Lancôme Paris influence strategy

Planneur stratégique


Feb 2019 - Dec 2019

Key accounts: Beiersdorf (Nivea, Eucerin), Casino Barrière, TGV Lyria, Andros Missions: advertising, brand platform, consumer branding, packaging

  • Strategic Brand Positioning


  • Consumer Behavior


  • Consumer Insight


  • Pitching Ideas


  • Luxury Brand Marketing


  • Trend Forecasting



Work Proficiency

CELSA - Ecole des hautes études en sciences de l'information et de la communication

Master degree

Master 2 (M2), Stratégie de Marque, création, innovation

2016 to 2017

École de Psychologues Praticiens

Master degree

Diplôme de Psychologues Praticiens, Psychologie

2010 to 2016

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