With my experience as a strategic planner for luxury brands, I analyze and dissect societal behaviors in order to help brands respond to their audience's expectations in line with their own identity. Curious and pragmatic, maieutics is my tool in my quest for beauty: the well-made, the authentic and responsible. Branding - Packaging - Retail - Influence strategy - Brand strategy - Brand Content
Branding - Packaging - Retail - Influence strategy - Brand strategy - Brand Content
Clients: Rémy Martin, Lola Rose, Bottega Veneta, Moët & Chandon Missions: Branding, Retail, Packaging, Brand Content
Coordination of the project management team Management of layout and supplier relations Site supervision New York - Pound Ridge - Paris - Casablanca
Development of the Lancôme Paris influence strategy
Key accounts: Beiersdorf (Nivea, Eucerin), Casino Barrière, TGV Lyria, Andros Missions: advertising, brand platform, consumer branding, packaging
Clients: Nestlé ( Illuma, Nan, Materna), SFR, Royal Canin, Le Petit Olivier, Togotelecom Win: Banque Populaire, Tessi Missions: consumer branding, corporate branding, retail branding, packaging branding, naming, tone of voice
Clients: Biotherm, Bottega Veneta, Cartier, DIM, Lancôme, L'Oréal Professionnel, Loro Piana, Montblanc, Pullman Missions: trend and consumer behavior studies (TGI), brand books, social media strategy