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Philippine Luzu

Strategic Planner and trend forecaster (Freelance)
About

With my experience as a strategic planner for luxury brands, I analyze and dissect societal behaviors in order to help brands respond to their audience's expectations in line with their own identity. Curious and pragmatic, maieutics is my tool in my quest for beauty: the well-made, the authentic and responsible. Branding - Packaging - Retail - Influence strategy - Brand strategy - Brand Content

Previous Brands
Carré Basset
Crina Architecture
Follow Agency
Change
Carré Noir
Publicis 133
Work Experience
Strategic Planner and trend forecaster
Feb ‘22 - Now
Self employed

Branding - Packaging - Retail - Influence strategy - Brand strategy - Brand Content

Strategic Planner & Trendforecaster
Jul ‘21 - Jan ‘22
Carré Basset

Clients: Rémy Martin, Lola Rose, Bottega Veneta, Moët & Chandon Missions: Branding, Retail, Packaging, Brand Content

Chef de projet - New York
Feb ‘20 - Jun ‘21
Crina Architecture

Coordination of the project management team Management of layout and supplier relations Site supervision New York - Pound Ridge - Paris - Casablanca

Planneur stratégique
Jan ‘20 - Jan ‘20
Follow Agency

Development of the Lancôme Paris influence strategy

Planneur stratégique
Feb ‘19 - Dec ‘19
Change

Key accounts: Beiersdorf (Nivea, Eucerin), Casino Barrière, TGV Lyria, Andros Missions: advertising, brand platform, consumer branding, packaging

Planneur stratégique
Jan ‘18 - Dec ‘18
Carré Noir

Clients: Nestlé ( Illuma, Nan, Materna), SFR, Royal Canin, Le Petit Olivier, Togotelecom Win: Banque Populaire, Tessi Missions: consumer branding, corporate branding, retail branding, packaging branding, naming, tone of voice

Planneur stratégique
Nov ‘16 - Oct ‘17
Publicis 133

Clients: Biotherm, Bottega Veneta, Cartier, DIM, Lancôme, L'Oréal Professionnel, Loro Piana, Montblanc, Pullman Missions: trend and consumer behavior studies (TGI), brand books, social media strategy

Languages
English - Work Proficiency
Location Preference
To be discussed
Work Pattern
Full-time
Employment Preference
Freelance Assignments
Permanent Positions
Hourly Consulting
Education & Training
CELSA - Ecole des hautes études en sciences de l'information et de la communication
‘16 - ‘17
Master degree
Master 2 (M2), Stratégie de Marque, création, innovation
École de Psychologues Praticiens
‘10 - ‘16
Master degree
Diplôme de Psychologues Praticiens, Psychologie
Paris, France