Lee Smith

Key responsibilities in this role: • P&L Accountable, Operations and trading in 57 Outlets UK&ROI £150m (2500 employees), 23 Stores, in 10 European countries £35m (650 employees). Spain, Portugal, Germany, Austria, Belgium, Netherlands, Italy, Switzerland, Sweden, Poland. • Leader of field team UK (4) and EU (3) HQ functions - Central Operations, Web, Merchandising (8). • Accountable for size, density and location of estate, managing relationships including Value Retail, McArthur Glen, Land Securities etc. Distributors for Clarks and procurement of agents. • Inventory management and clearing with maximised profits, including wholesale selling. • Change / transformation and continuous improvement (most recently partnering Mckinsey & Co). • Global centre of excellence, providing all levels of support to USA and Asia Pac and European franchise. Other highlights in this role: • Re organised, recruited and developed a highly commercial and capable team around me, including succession. • Grew profits by £7m in 2019, attributed to commercial trading and merchandising sales +8%, balanced with cost efficiency initiatives. • Segmented the channel / markets and distribution, delivering density growth in key locations, with sales increases and correct sizing implemented across all Countries. • Supply chain efficiency overhauled to drive profitability, cross functional working, that delivered initiatives to take costs out of production/shipping while maintaining quality, -£2 per pair Net delivered cost reduction across 2m+ pairs.

Key responsibilities in this role: • 190 stores – with 7 Area Sales Managers / HR business partner – Central / South east England (£180m) • P&L accountability. • Estates portfolio management, directly accountable for location, opening, refitting, closures • Recruitment, succession, development and performance & talent management of Area Managers & wider retail / operations team. • Trading responsibility for UK & ROI and Strategy – Influence wholesale & online channels. • Retail Health and Safety specialist and committee chairman. Key achievements in this role: • Top performing Region 2011 / 12 (profit and KPI metrics). • ASM Development – particularly Leadership. • Talent and succession programme and company leadership mentor. • Successfully supported business to business ventures – HOF, toysRus, concessions and JLP wholesale.

Key responsibilities in this role: • Creative diagnostic, leading to transformation programme – design, communication, leadership with full project accountability, to deliver a consumer journey (selling model) that would increase sales and profits. • Internal team of 35, £4m external consultants’ contract, Cap Gemini used to assist design and scope. Accountable for the £5m cost of implementation and +£98m incremental sales benefit. • Stakeholder engagement and Governance– at executive Board and Clarks family council. • Business cultural shift towards putting the consumer first, growing into leadership framework to ensure sustainability. Key achievements in this role: • Implemented change and delivered new selling and service models (12,000+ employees) change at every point of consumer contact as well as in store processes. • +8% sales swing / +10% margin swing – exceeded ROI and business case. • Success in reduced reliance in off price trading (annually margin +4% points). • Improved consumer perception, Net Promoter Score and satisfaction scores +20%. • Developed and delivered company and retail score card and KPI suite. • Engaged and improved central functions to align / better support retail stores. • Recognised twice within the industry – Retail week rising star awards (team) / Retail week Customer service improvements (programme).

156 stores – with 6 Area Sales Managers – Central / South west England (£110m annual turnover).

29 stores in the Midlands / Bristol including 2 company top 15, 5 company top 50 turnover stores – with the largest kid’s turnover store in Clarks