Experienced Visual Merchandiser with a history at top brands like Charlotte Tilbury Beauty and Harrods. Skilled in designing and implementing engaging retail environments, adapting strategies to diverse markets, and driving impactful consumer experiences across instore and online platforms. Ready to bring creativity and adaptability to your team.
Promotion into a newly formed EU team to head up creative aspects of brand launch in the EU region including instore, online and out of home. Designed and implemented over 15 instore format solutions to adapt to retailer environments and market nuances, consulted on ecommerce platforms and accompanying marketing campaigns for in total 14 country launches.
Leading a team to strategise, conceptualise and implement the online, instore and out of home Charlotte Tilbury experience across the EMEA (EU, UK, ME, AUS) region- curating the consumer journey with art, commerce, consistency and 'globally consistent, regionally relevant' in mind.
Managing a team of 2 to implement the global Charlotte Tilbury VM strategy across the UK, implementing NPD on counter.