Hi, I'm Mai A Retail Education specialist with 3+ years of experience in luxury beauty and fashion. I've worked across L'Oréal Giorgio Armani Beauty, Puig Byredo, and MAD Academy Paris, designing training programmes, e-learning content, and retail seminars for global luxury brands. With an MSc in Luxury Marketing from emlyon Business School and hands-on expertise in LMS platforms, CRM tools, and retail performance analysis, I bridge the gap between brand education and commercial results. Fluent in Mandarin, English, French, and Japanese, I'm passionate about elevating client experience through impactful, engaging training. Currently seeking a Retail Education or Marketing role within a prestigious luxury house.
CLIENT CONSULTING & TRAINING STRATEGY: -Support consulting projects for luxury clients across fashion, beauty, and fine jewelry, ensuring learning strategies align with brand heritage and business objectives -Participate in client negotiations and needs analysis related to retail education and training strategies to drive business development -Assist in the design and structuring of training frameworks, including objectives, content scope, and blended delivery formats to enhance learning agility and change management -Manage development and monitoring of training budgets and project timelines, ensuring operational excellence and the ability to meet deadlines across all deliverables TRAINING CONTENT DEVELOPMENT & PROGRAM IMPLEMENTATION: -Support the creation of training materials and learning tools including training files, seminar content, and educational guidelines -Assist in the development of e-learning modules and digital assets for digital learning experiences -Coordinate on-site training activities, regular meetings, and seminars for coaching and partnership building
PRODUCT MANAGEMENT & CRM: -Adopt the Byredo client experience ceremony, optimize each step of the sales process -Promote cross and up-selling, be driven to exceed KPI objectives -Participates proactively in the year-end sector and the rotational stock take process -Works with various merchandising presentation media (mannequins, busts, furniture, product displays, etc.) -Coordination of design and production schedules with our service providers (POS manufacturers) -Capture customer data into a CRM tool to develop the relationship, and offer a personalized approach VISUAL MERCHANDISING: -Create compelling product presentations, window displays, and floor layouts that reflect the brand’s aesthetic
SERVICES & CLIENTS ENGAGEMENT: -Implement training programs to maintain product knowledge of makeup, fragrance, and skin care to achieve the best results -Develop new beauty tech, clienteling tools, and operational excellence initiatives to boost performance management -Analyze retail performance data to monitor store performance and provide feedback on key opportunities EDUCATION & BEAUTY ADVISORS ENGAGEMENT: -Create training assets and content creation for all new products and animations, including e-learning and pocket memos -Conducted visual and content benchmarking across the luxury fragrance and beauty sector to inform innovative and brand-aligned training materials -Coordinated the organization of the Armani yearly retail seminars and event management, supporting cross-functional collaboration -Conduct competitor analysis to inform retail strategies and market growth
RETAIL & DIGITAL MARKETING: -Assist in rolling out product launches, promotions, and integrated marketing campaigns across retail channels -Assist with visual merchandising event initiatives to engage clients and enhance brand storytelling -Maintain monthly sales tracker and analyze data to monitor campaign effectiveness CUSTOMER MANAGEMENT: -Built loyal customer relationships with CRM digital tools, promoting referrals to increase the customer base ALLOCATION MANAGEMENT: -Collaborated with suppliers on material sourcing for upcoming launches, ensuring quality improvement in retail digital assets
- Developed deep product knowledge of tourism, local attractions, and cultural / experiential offerings to better advise clients and upsell - Coordinated guest reservations, private events, special occasions with seamless execution - Partnered with internal teams and external vendors to create tailored experiences - Managed logistics (timing, transport, communication) with precision and discretion - Ambassador of Taipei with expert cultural, dining, and entertainment advice
- Manages phone and online reservations and event bookings - Checking in / out guests with a mechanism of access - Confirm group reservations and arrange personalized services for VIP customers and event attendees, like wedding guests - Offer facilities and services information
- Welcoming IHG members - Holiday event hosting - Special occasion arrangement
- Maintaining in-stock and visual merchandising - Ensure product stock is adequate for all distribution channels and can cover direct demand from customers - Engaged in cross selling, up selling to achieve sales target and KPI - Tracks and reports record of sales - Support and coordination of daily market request - Participation in showroom installations & merchandising
- Create a presentation to reach cross-promotion opportunities in the bridal industry with wedding planners and venues - Report on inventory activities and variances - Gathering materials and fabrics for new launches - Preparing the sample books for the production meeting - Social Media & Newsletter Management - Meeting with embroidery & trim suppliers - Stock management
- Creating storylines to suit social media - Oversee layout (artwork, design, and photography) - Collaborating with the intern editor to create content - Liaise with photographers, models, artists, and designers to choose photo shoot locations