Marketed the brand and ensured increase in POS across niche multi brand boutiques in India, USA, UAE, Singapore & Finland. Understood the design requirements of global beauty brands like Estee Lauder, Wella, Smashbox, Bobbi Brown, Clinique & Sephora and designed and manufactured their GWP's (gifts with purchases) since 2014.. Worked on PR for the brand and Princesse K clutches have been carried by various Bollywood celebrities over the years. Expanded the business from B2C and added B2B to increase revenue.
Created a platform for new designers in the Indian fashion industry. Ran the show which included merchandising, marketing, public relations, selling and taking care of after sales service. Worked on PR & Marketing and got the store featured in Elle, Seventeen, Time Out Mumbai, Times of India, New York Post.
Content writing and editing Styled various people and product shoots, Reported on cultural and street trends.
Covered an extensive range of beats from events coverage, celebrity interviews, food, fashion and interiors features, news based features and social issues. .Visualized and conceived various shoots with some of India's leading models..