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Karishma Shahani

Design Director | Creative Lead
About

10 plus years experience in creating luxury packaging for luxury beauty brands like Estee Lauder, Clinique, Sephora, Bobbi Brown, Smashbox, Wella, Kiro & more. Marketing, PR & Communications in Luxury Goods & Services, Jewelry enthusiast. Catalogue curation After sales customer care - receiving feedback and implementing suggestions and changes to provide desired results and work on achieving planned KPI.

Previous Brands
Princesse K
Whym
ELLE Magazine
Pune Times/ Times Of India
Work Experience
CREATIVE DIRECTOR
Jan ‘09 - Jan ‘23
Princesse K

Marketed the brand and ensured increase in POS across niche multi brand boutiques in India, USA, UAE, Singapore & Finland. Understood the design requirements of global beauty brands like Estee Lauder, Wella, Smashbox, Bobbi Brown, Clinique & Sephora and designed and manufactured their GWP's (gifts with purchases) since 2014.. Worked on PR for the brand and Princesse K clutches have been carried by various Bollywood celebrities over the years. Expanded the business from B2C and added B2B to increase revenue.

DESIGN CURATOR
Jan ‘06 - Jan ‘07
Whym

Created a platform for new designers in the Indian fashion industry. Ran the show which included merchandising, marketing, public relations, selling and taking care of after sales service. Worked on PR & Marketing and got the store featured in Elle, Seventeen, Time Out Mumbai, Times of India, New York Post.

FASHION & LIFESTYLE JOURNALIST
Jan ‘05 - Jan ‘06
ELLE Magazine

Content writing and editing Styled various people and product shoots, Reported on cultural and street trends.

LIFESTYLE JOURNALIST
Jan ‘03 - Jan ‘04
Pune Times/ Times Of India

Covered an extensive range of beats from events coverage, celebrity interviews, food, fashion and interiors features, news based features and social issues. .Visualized and conceived various shoots with some of India's leading models..

Languages
English - Native
French - Basic
Hindi - Native
Location Preference
To be discussed
Work Pattern
Full-time
Part-time
Employment Preference
Permanent Positions
Hourly Consulting
Freelance Assignments
Education & Training
GIA (Gemological Institute of America)
Unknown - ‘22
Graduate Diploma in Education
International University Of Monaco
‘07 - ‘08
Master of Science
Symbiosis College of Arts and Commerce
‘99 - ‘02
Bachelor of Commerce
London, UK